Selling Social Media

first_imgUsing Twitter, Parenting created a tweet chat event for stroller maker Phil & Ted’s, riffing off of the company’s “adapt and survive” marketing position. The tweet chat, which occurred in late December, revolved around surviving the holidays. Prominent mom bloggers were invited to participate, which had the dual effect of boosting the influence of the chat and greatly expanding the potential follower pool. During the chat, close to 2,000 dedicated tweets were written reaching a base of about 300,000 unique followers. For branding, Phil & Ted’s recorded about 700 @ mentions. An #AdaptandSurvive hashtag was created as well to further integrate the client into the conversation. “What we’re doing is incorporating our client’s brand into the conversation with dynamic hashtags, but thematically hosting these conversations so they’re aligned with a brand’s specific marketing position,” says Wildman. Wildman has also assembled a “mom-tested panel” from Parenting’s Facebook community, which is used to provide realtime testing and feedback on actual products. There are more than 4,000 moms on the panel and Wildman expects that to scale to 25,000 by May. A campaign with Vicks used the panel to test a thermometer. Vicks had done much of its brand positioning already, but used the panel as a final, realtime test of the product. “What this does is not only confirm Vicks’ overall position in terms of their go-to market strategy, but they gained other insights as well,” says Wildman.Integrating Social into the Selling ProcessLike most sales approaches, Wildman’s team starts with a needs-based line of questioning with clients. “Clearly they’re trying to sell more product, but we will ask them if they’re going through a branding exercise or if they need certain content elements for their e-commerce platform. Maybe they have needs for immediate research,” says Wildman. The latter led to the Vicks campaign. And from there, adds Wildman, a broader campaign can potentially be constructed. “I can take some of the learnings we’ve gained and develop with them a comprehensive marketing and advertising strategy if it’s of interest to them. Maybe we can develop a digital campaign that addresses this or maybe we can develop something that leverages our print properties, and so on.” As an element of a marketer’s branding strategy, social media is clearly a priority. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Bonnier’s Parenting brand, for example, is creating unique Facebook and Twitter client campaigns that often lead to bigger media spends across more traditional platforms.   “In every single contact or communication we have with clients we are talking about social as part of their branding strategy,” says Mark Wildman, vice president and group publisher of the Parenting Group.The group has been proactively building its presence on the various social platforms, which is now mature enough to create dedicated modules to offer clients. By the NumbersParenting.com’s recent Twitter campaign for stroller maker Phil & Ted’s capitalized on the brand’s “survive and adapt” market positioning by hosting a sponsored #babychat on how to survive the holidays. • 1,874 tweets in 48 hours• 14 million potential impressions• Reached an audience of 297,000 unique total followers• 215 unique #babychat tweeters• More than 330 #adaptandsurvive tweets• More than 700 @mentions of @philandtedslast_img read more

ARREST LOG Wilmington Police Make 4 Arrests Issue 3 Summons

first_imgWILMINGTON, MA — According to Wilmington Police Logs, Wilmington Police issued the following arrests and summonses between August 23, 2018 and August 29, 2018:Thursday, August 23Corey M. Brennan — Warrant. (Arrest)Irving D. Garcia (33, Lawrence) — Warrant. (Arrest)Enid Kituku (26, Lowell) — Unlicensed Operation of a Motor Vehicle. (Summons)Vanessa C. Moreira (33, Saugus) — Assault & Battery with a Dangerous Weapon on a Pregnant Victim. (Arrest)Nicholas J. O’Connell (21, Wilmington) — Operating A Motor Vehicle with a Suspended or Revoked License and No/Expired Inspection Sticker. (Summons)Friday, August 24Paul K. Fleming (57, Tewksbury) — Unlicensed Operation Of A Motor Vehicle, Number Plate Violation, No/Expired Inspection Sticker, Forge/Misuse of RMV Document, Unregistered Motor Vehicle, and Tire Tread Depth Violation. (Summons)Saturday, August 25Gregory Mercurio (29, Quincy) — OUI Liquor and Marked Lanes Violation. Mercurio was pulled over at Woburn Street and Andover Street. (Arrest)Sunday, August 26NoneMonday, August 27NoneTuesday, August 28NoneWednesday, August 29None(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedARREST LOG: Wilmington Police Make 4 Arrests & Issues 3 SummonsesIn “Police Log”ARREST LOG: Wilmington Police Make 2 Arrests & Issue 1 SummonsIn “Police Log”ARREST LOG: Wilmington Police Make 5 Arrests & Issue 4 SummonsesIn “Police Log”last_img read more

Ssangyong To Debut XLV Concept At Geneva Motor Show Will Rival Ford

first_imgSouth Korean automaker SsangYong is all set to introduce its new XLV concept at the upcoming 2014 Geneva International Motor Show, which is scheduled to be held in March.The XLV concept, a compact SUV measures 4,430mm in length, 1845mm in width, 1,600mm in height  and a wheelbase of 2,600mm. Udner the hood, the car packs 1.6-litre diesel engine with an electric motor which is powered by a lithium-ion battery and the SUV concept is arranged in an innovative 2+2+2+1 arrangement.The car will flaunt SsangYong’s new design philosophy ‘Nature born 3 motion’, which projects ‘rhythmical and dynamic exterior design and is aimed at the smart user who is active and seeks individuality and practicality’.”The XLV is a multi-role B-segment SUV concept, featuring significantly lower CO2 emissions thanks to its mild hybrid system which combines a 1.6 litre diesel engine with an electric motor powered by a lithium-ion battery,” the company said in a press release.American automotive company Ford’s EcoSport has been a huge success across the globe. In India; the EcoSport received overwhelming response since its launch.Under the hood, EcoSport comes with 1.5L petrol, 1.5L diesel and the 1.0L EcoBoost engine. The 1.5L petrol engine is expected to give 112 PS power and 140 Nm torque. It will come in both manual and automatic transmissions. The manual transmission model claims to give a mileage of 15.8 kmpl, while the automatic model is expects to deliver 15.6 kmpl. The revolutionary EcoBoost EcoSport engine churns out a power of 125 PS and 170 Nm torque along with a mileage of 18.9 kmpl.last_img read more

BSE closes points 16288 up on Feb 18

first_imgBSE closes points 162.88 up on Feb 18120 views00:00 / 00:00- 00:00:0000:00BSE closes points 162.88 up on Feb 18120 viewsBusinessNew Delhi, Feb 18 (ANI): Trading at the Bombay Stock Exchange today closed 162.88 points up to stand at 29,298.76. At the National Stock Exchange the Nifty closed 56.95 points up to stand at 8,866.30. SUZLON and RTN POWER were among the top gainers of Group A with an increase of 16.34% and 15.35% along with PIPAVAVDOC and MRPL with an increase of 14.18% and 9.25% respectively, while the top losers of Group A include RURAL ELECTRIFICATION CORPORATION LTD and HERO MOTOCORP LTD. with a decrease of 6.78% and 4.94% along with PMCFIN and NMDC with a decrease of 4.89% and 4.50% at the close of the markets. The Auto sector is up 193.03 points at 19,867.25 while the banking sector is up 105.78 points at 22,088.77 and the reality sector is down at 9.30 points at 1,728.46. The Indian currency is down 0.25% at Rs 62.31 per dollar.Ventuno Web Player 4.50New Delhi, Feb 18 (ANI): Trading at the Bombay Stock Exchange today closed 162.88 points up to stand at 29,298.76. At the National Stock Exchange the Nifty closed 56.95 points up to stand at 8,866.30. SUZLON and RTN POWER were among the top gainers of Group A with an increase of 16.34% and 15.35% along with PIPAVAVDOC and MRPL with an increase of 14.18% and 9.25% respectively, while the top losers of Group A include RURAL ELECTRIFICATION CORPORATION LTD and HERO MOTOCORP LTD. with a decrease of 6.78% and 4.94% along with PMCFIN and NMDC with a decrease of 4.89% and 4.50% at the close of the markets. The Auto sector is up 193.03 points at 19,867.25 while the banking sector is up 105.78 points at 22,088.77 and the reality sector is down at 9.30 points at 1,728.46. The Indian currency is down 0.25% at Rs 62.31 per dollar.last_img read more

Doping scandal hits English cricket opener in World Cup squad tests positive

first_imgAlex Hales is in hot water after testing positive for use of recreational drugsReutersWith just over a month to go for the ICC 2019 Cricket World Cup, England’s cricket team has been hit by an unwanted controversy. Alex Hales, the opening batsman, who had apparently gone on an ‘indefinite leave’ citing ‘personal reasons’ has now been discovered to be actually serving a 21-day ban after testing positive for use of a recreational drug. According to a report published in the Guardian newspaper, Hales was discovered to be in use of the aforementioned substance following a test which is routinely conducted by the England Cricket Board (ECB).The right hander, who plays for Nottinghamshire in county circuit, is part of the England 15-man squad for the upcoming World Cup. His decision to seek an indefinite leave had left the team concerned about his availability for the big event that starts on May 30.Prone to controversyThe 30-year old is no stranger to controversies. In 2017, he was with Ben Stokes when the latter was involved in a street brawl outside a pub in Bristol that led to legal action as well as penalties from the cricket authorities. Apart from that, Hales had tested positive for drug use once before as well, something that compounds his present offence. Hales was with Ben Stokes during the infamous brawl in BristolADRIAN DENNIS/AFP/Getty ImagesEngland Cricket Board (ECB) has created a strong policy to detect and act in such cases. This follows the death of Tom Maynard, a budding Surrey cricketer who died in 2012 and was discovered as having been under the influence of recreational substances. All England cricketers are required to submit their hair follicles for testing on a regular basis.Hales has been in and out of the England ODI team since the incident with Ben Stokes. It was the episode in Bristol that first allowed Jonny Bairstow to come into the playing XI as his replacement in the opening position. The impressive performances by Bairstow meant that Hales had to often be the reserve batsman in the squad.The FalloutThe primary opening partnership for the English ODI team currently is Jason Roy and Bairstow. The danger for Hales now is an exclusion from the eventual 15-man squad that England announce. The squad that has been selected as of now is a provisional one as the ICC rules allow teams to make changes till May 23. If England want, they can choose to leave Hales out of the final 15.England’s national side have a training camp taking place in Cardiff which begins this weekend. The Notts player is expected to join it. The English team kick off their international summer with an ODI against Ireland on May 3. This will be followed by a very crucial 5-match ODI series against Pakistan beginning on 8th of the month. The final composition of the playing XI as well as the 15-man squad will depend on the outcomes of this series.last_img read more

India only destination to register a growth in smartphone sales in future

first_imgMen speak on their mobile phones on a seafront in Mumbai August 28, 2014.Reuters fileThe smartphone sale in India is expected to register healthy growth in 2019, following the trend from a previous year. On the other hand, the Chinese market is likely to register a fall and the smartphone sales in the US is expected to remain flat.Citing a report by Counterpoint Technology Market Research and CyberMedia Research, the Economic Times has reported that Xiaomi and Samsung are set to lock horns for the top spot in India.The upcoming year is expected to register a smartphone shipment to 160 million in India. Moreover, the sales are likely to grow 12% to 150 million in 2018 as against 134 million in 2017. The analysts are of the opinion that the fastest-growing smartphone market in the world revived in 2018 due to the speeding up of the product replacement and upgrades on the back of launches across price points, an array of financing options, discounts and buyback offers. The trend is expected to continue in the next year.Faisal Kawoosa, techARC founder said that “There is a large replacement cycle due in 2019 for users who bought their first 4G smartphone between 2015 and 2017.” Tarun Pathak, assistant director, Counterpoint Research argued that the Indian smartphone market grew at a healthy rate of 12 percent even when the annual global sales may have declined for the first time.IDC India associate research director Navkendar Singh said that in this segment, Jio’s smartphone plan with Flex could be a game-changer in 2019. He added that “Jio is thinking of 100 million smartphones and even they manage to do 40 million units spread across two to three quarters (in 2019), it could change the industry’s shape.”Notably, Xiaomi and second-ranked Samsung dominated the Indian smartphone market while capturing over 50 percent of the total smartphone sales in India. The other companies in top 5 could include Oppo, Vivo, RealMe, HMD Global (Nokia branded phones) and Huawei/ Honor.Singh further added that “The market is consolidating at the top. With bigger players getting bigger and marginalizing smaller players, it is very difficult for the latter to start picking up share.”last_img read more

Transcend Introduces their 64GB Jet Flash V20 USB Flash Drive

first_imgImage courtesy of Cool Gadgets Zone Transcend Information, Inc. is a leading manufacture of flash memory products. The V20 is small enough to fit into your shirt pocket and has semi-transparent color-band that lights up when in use. With 64 GB of storage space, the V20 makes it ideal for backing up music files, videos, digital photos and just about anything else that you may need to backup. Citation: Transcend Introduces their 64GB Jet Flash V20 USB Flash Drive (2008, September 2) retrieved 18 August 2019 from https://phys.org/news/2008-09-transcend-64gb-jet-v20-usb.html Transcend also makes available, for download, a powerful software utility, JetFlash elite data management tool. This software can be installed on a Windows, Mac or Linux base machine. This software also lets you automatically log on to website accounts, store all your bookmark favorites and even check your email. All Transcend flash memory is made with the best chips available to ensure top performance and is backed by a lifetime warranty. Because of its small physical size and large storage capacity, the Jet Flash V20 makes it the ideal high-storage flash drive to meet one’s backup needs. Product features include:• 64 GB storage capacity• Lifetime warranty• High-Speed USB2.0 interface• Pocket size and easy to handle• Free powerful data management software• Website auto logon• PC lock: lets you lock and un-lock your computer• Browse bookmark websites on any computer• Password protect files with powerful data encryption • Backup, restore and synchronize mobile data• 100% quality tested and verifiedvia: CoolGadgetsZone and Transcend This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.last_img read more

Puffin the oneperson electric aircraft w Video

first_img(PhysOrg.com) — NASA engineers have designed an extremely quiet one-person electrically powered aircraft that can hover like a helicopter and fly like a plane. The “Puffin” launches from an upright position with the tail split into four legs that serve as stable landing/take-off gear. Explore further The 3.7-meter-long craft has two wings with a combined wingspan of 4.1 meters. Each wing is has a 2.3 meter wide propeller. Flaps on the wings direct the air from the rotors upward while the aircraft is on the ground, and then direct it downwards allowing the Puffin to rise, and then hover as it leans over to begin its flight with the craft (and pilot) horizontal.The aircraft was designed by NASA’s Langley Research Center in Hampton, Virginia, in collaboration with the National Institute of Aerospace, the Massachusetts Institute of Technology, the Georgia Institute of Technology, and M-DOT Aerospace. It is designed to be manufactured from carbon fiber composites and would weigh only around 135 kg, plus 45 kg of rechargeable lithium phosphate batteries.The Puffin’s electric motors produce virtually no emissions, and can lift its payload of one person with only 60 horsepower. The motors are up to 95% efficient, while internal combustion engines the same size would only rate at around 20% efficient, and electric motors are up to 20 times more reliable than piston engines because they have fewer moving parts. Citation: Puffin: the one-person electric aircraft (w/ Video) (2010, January 22) retrieved 18 August 2019 from https://phys.org/news/2010-01-puffin-one-person-electric-aircraft-video.html This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. The electric motors are also super-quiet, producing only 50 decibels at 150 meters, which makes the Puffin about 10 times less noisy than even low-noise helicopters. This may mean that if the Puffin is used for personal travel or courier services, an airport may not be needed at all, and the Puffin could land and take off from a private residence without annoying neighbors. The motors are not only quiet, they generate less heat than internal combustion engines, and the combination could make the craft ideal for military applications such as covert spying operations. The cruising speed of the Puffin is expected to be 240 kph, with spurts of 480 kph possible. The engine does not require air, which means its flight capabilities are not limited by thin air, and it could fly as high as 9,150 meters. With a full charge, the batteries could keep the plane aloft for only 80 kilometers at cruising speed, but as new batteries are developed this is likely to increase substantially, perhaps to over 300 kilometers by 2017. Flight Tests Confirm New Technologies Can Help Quiet The Skies Safety features in the Puffin include a motor design that allows parts of either motor to fail with no reduction in power to the propellers. It is also designed to be able to take a hard, forceful landing with most of the load taken by the landing gear, instead of the pilot as it is in other single person aircraft designs.The device was dubbed the Puffin because the bird of that name resembles the craft in looking awkward, and in seeming to have wings too small to fly. It’s also a solitary bird, and its habit of hiding its droppings makes it environmentally friendly, like the craft.The design of the Puffin was unveiled on January 20 by NASA aerospace engineer Mark Moore, at a meeting of the American Helicopter Society in San Francisco. A one-third scale demonstration model is expected to be finished by March this year, after which time they will concentrate on the transition between cruise flight and hovering.Moore said they are already planning future generations of the Puffin, in which there would be enough redundancy that if one propeller was completely out of action the aircraft could still fly safely, and there would be no single point of failure. © 2010 PhysOrg.comlast_img read more