Citing a Natural Brand Extension Saveur Launches a Wine Club

first_img “To be honest, it’s really just another way to connect with our audience,” Gregory Gatto, VP and publishing director for the Bonnier Lifestyle Group, tells Folio:. “We know from our research that they’re really interested in this.” Saveur wants to be your new sommelier. The Bonnier-owned food, wine, and travel magazine announced its entry into the membership club game with the launch of “Saveur Selects,” a curated, globally-sourced wine club in partnership with California-based winery and importer Terravant Wine Company. For $74.99 per shipment, members will receive four bottles of wine selected by Saveur’s editors, six times per year. Far more than simply an additional revenue stream to bolster the brand’s bottom line, however, the wine club is seen as a natural fit for Saveur and an added touchpoint for the brand that aims to position itself as an authority on taste. While other publishers may offer wine clubs at varying price points or with higher frequency, Saveur’s offering is intended to leverage the knowledge of its editors — and Terravant’s experts around the globe — who already aim not only to discover, but to tell stories about compelling cuisines and the cultures behind them as part of their day-to-day jobs. A major feature in Saveur’s October/November issue, for example, reveals the origins of the world’s oldest known winery, a 6,100-year-old site discovered in an Armenian cave in 2007.  “Our audience certainly appreciates wine, but I don’t feel like we are crushed by pretension,” Gatto continues. “Obviously, in the club, these wines are discounted. We didn’t want to make it out of reach for everybody. We’re going to be pushing people to try something new. It might be something outside of their comfort zone, and I think people are less likely to do that if its cost prohibitive.”center_img “It’s not just about the trendy thing right now, but the people, the place the culture,” says Gatto. “Our coverage of wine is also like that. People really like the discovery aspect of our coverage. We want to find these little cult gems that are out there.” Only a few weeks in, it’s too early to tell the extent to which Saveur’s audience will embrace “Saveur Selects,” but Gatto is optimistic that the club’s competetive price point will provide a large enough tent for the brand’s mostly affluent, Gen-Y audience. Forging new connections with readers off the printed page (or smartphone) is imperative, says Gatto, who emphasizes the vital role of editorial curation in the selections — giving members the same sense of discovery provided by Saveur’s content and pushing them to step outside of their comfort zones. Each shipment will include tasting notes, recipe pairings, and, most importantly, stories around the people, culture, and history from which each bottle is sourced. New members can receive the first shipment, two bottles each of a 2014 Petite Sirah from the foothills of the Sierra Nevada and a 2015 Gewüerztraminer from Washington, up until the second shipment is released in November.last_img read more

Apples TV streaming service Its showtime at last

first_img See It Review • iPhone XS review, updated: A few luxury upgrades over the XR Apple’s 2019 must-see list starts with its new TV streaming service Every Apple TV show and series announced so far Apple’s streaming TV service: Expected release date, price, shows and movies Now Apple doesn’t just want to make the hardware for viewing entertainment. It also wants to make the content people are accessing. Key to Apple’s success in streaming is just what’s offered on its service. No one will pay for content they don’t want to watch. It stepped into the market in 2017 with a couple original shows for its Apple Music service. That included Planet of the Apps, which was widely panned, and Carpool Karaoke, which began life as a viral segment on CBS’ The Late Late Show with James Corden. (Editors’ Note: CNET is owned by CBS, which is also producing the series.). Both flopped. Apple was long rumored to be working on a virtual cable service that let subscribers pick and choose their channels. But that never materialized, and it isn’t likely to be what Apple introduces Monday. Instead, it’s expected to release a more Netflix-like service that includes its own content and video from partners. Apple has reportedly been seeking deals with networks like HBO, Showtime and Starz to license a library of already-released content. (Note: Showtime is owned by CBS, CNET’s parent company.) It could also bundle other streaming services and take a cut of their revenue. Netflix, for one, reportedly won’t be participating. “We want to have people watch our content on our service,” Netflix CEO Reed Hastings said Monday. “We’ve chosen not to integrate into their service.” As for its own content, Apple has at least 30 projects in the works, with five reportedly ready to go. Its initial $1 billion investment in content could balloon to $4.2 billion by 2022, according to a 2017 estimate by longtime Apple analyst Gene Munster, who is now at Loup Ventures. Apple’s announced partners include a multiyear deal with Oprah, Reese Witherspoon, M. Night Shyamalan and Steven Spielberg. The company has hired two top executives from Sony Pictures Television to lead the effort. Show me the money To show it’s really serious about services, Apple has to make its new TV streaming offering work on non-Apple devices. And it can’t be so expensive that no one will subscribe. Already, Americans who watch video online subscribe to an average of three streaming services, according to a Deloitte study. Some analysts believe Apple’s service could be free for Apple device users, but it’s more likely the company offers a free trial period. For Apple Music, Apple offers an extended free trial, and it’s standard for most streaming video services to give new users a free introductory period. One way Apple could get more subscribers is by bundling its TV service with Apple Music or with an iCloud account. Currently, Apple Music costs $9.99 a month, while iCloud storage costs 99 cents a month for 50GB (an amount that’s lower than the current lowest capacity — 64GB — on Apple’s new iPhones), $2.99 for 200GB or $9.99 for 2TB. $999 3:02 See also See it Here’s every iPhone ever made from 2007 to today 48 Photos Best Buy Comments Mobile Media Streamers Digital Media Now playing: Watch this: Boost Mobile $999 $999 Apple iPhone XS Tags Apple Event 24 Aug 30 • iPhone 11, 11 Pro, 11R and 11 Max: Price, specs and features we expect on Sept. 10center_img Apple will host its next event on Monday. Apple On Monday, we’ll finally find out where Apple’s billion dollars have gone. That’s the amount the company earmarked for a video streaming service that it hasn’t yet confirmed is coming. For years, rumors of Apple diving into a market dominated by YouTube, Netflix and other streaming companies floated around. It’s even talked up the shows and celebrities it’s cast. Still, Apple hasn’t actually said what all of those partnerships are for. We’ll find out on Monday when Apple hosts an event at the Steve Jobs Theater on its campus in Cupertino, California, to unveil its long-awaited video offering. The event kicks off at 10 a.m. PT/1 p.m. ET. For Apple, the launch marks the first time it’s making its services business the centerpiece of a major event. It’s spent the first three days of this week in an unprecedented flood of hardware announcements made via press release, from new iPads to a refreshed iMac and AirPods. In the past decade of Apple’s flashy launches, none — not even its annual Worldwide Developers Conference — has focused primarily on services. See It There’s also Apple’s rumored news subscription service, which is also expected Monday, that could be paired with its music and TV offerings. The service is expected to be based on Apple acquisition Texture, dubbed a “Netflix for magazines,” which offered unlimited access to magazines and news outlets for one fee. “Is this going to be the straw that broke the camel’s back that gets me to think about what I’m already paying for?” Creative Strategies analyst Carolina Milanesi said. “If you bundle it, the value becomes more fluid.” Amazon bundles its music and video services into its Amazon Prime two-day shipping membership that costs $12.99 for a monthly subscription or $119 for the annual pass. Some people are paying the amount just for the shipping, but others want it for the video service, music or other benefits. Ultimately, to get us all to subscribe, Apple’s got to offer something we can’t get anywhere else. We find out Monday if that’s what it’s built.  Mentioned Above Apple iPhone XS (64GB, space gray) Preview • iPhone XS is the new $1,000 iPhone X Apple Event The company needs to highlight those offerings now. Last year, Apple became the first trillion-dollar American company but slipped below that mark three months later. Its iPhone business seemed to be on an almost never-ending rise — until it suddenly wasn’t. Apple makes about two-thirds of its revenue from the iPhone, but people are holding onto their devices longer, and in places like China, they’re increasingly opting for phones from Apple’s rivals like Huawei and Oppo. Apple knows it has to grow its operations beyond the iPhone, especially its services business. The area, which includes the App Store and Apple Music, has been soaring thanks to all of us who own the 1.4 billion active Apple devices out there. In the December quarter, Apple’s services business revenue jumped 19 percent to a record $10.9 billion. Apple Music now has over 50 million paid subscribers, and across all of its services, Apple has 360 million subscribers, up 120 million from the previous year.   Getting into TV streaming is the next logical move for the company. “They’ve been saying on the last almost four years worth of [earnings] calls how much services is going to be important to them,” Technalysis Research analyst Bob O’Donnell. “They’ve been building up to this.” That doesn’t mean it’s going to be easy. Apple’s joining a crowded field, and many of us already shell out money every month to several streaming providers. Is there room for another? Apple declined to comment ahead of its event. From hobby to center stage Apple has dabbled in entertainment for more than a decade. The company introduced its first Apple TV in 2007, the same year it launched the iPhone. In the early days of Apple TV, Apple positioned its streaming media box as a “hobby.”  Apple finally updated Apple TV in late 2015, releasing it with its new TVOS software that lets developers make apps, and a new remote that worked with Siri. It was that new software that turned Apple TV into a more than just a dumb streaming box. The update came at a time consumers were starting to ditch their traditional cable subscriptions in favor of smaller streaming bundles. On-demand TV services like Netflix, Amazon Prime and Hulu offered thousands of videos to stream on demand, while services like Sling TV, DirecTV Now and YouTube let people watch live TV over the internet. Increasingly, it was Apple TVs, Roku boxes and Chromecasts being used to view that content. Aug 30 • Apple will launch iPhone 11 on Sept. 10 in Cupertino $999 Aug 29 • New iPhones, Apple Watch and more: Apple’s September event preview Showtime Amazon Netflix Sony Apple reading • Apple’s TV streaming service: It’s showtime at last See It Share your voice • See All CNET may get a commission from retail offers. Top 5 things we want from Apple’s TV service Sprint Aug 26 • Every Apple TV Plus show announced so farlast_img read more

10yearold killed 2 others injured in fire

first_imgKolkata: In a tragic incident, a 10-year-old boy was killed and two others injured when a fire broke out inside his house at Arambagh in Hooghly.The incident took place in the wee hours of Wednesday.The mother of the 10-year-old boy and his brother received severe burn injuries and they are undergoing necessary treatment in Arambagh Sub-divisional Hospital.Police came to know after preliminary investigation that the fire had spread from a candle that the victim Shantanu Khetrapal’s mother Bela Devi had lit before going to bed last night. Also Read – Heavy rain hits traffic, flightsThere were three people in the house when the fire broke out and they did not even realise when the fire broke out. It was the locals who saw smoke billowing out of a window of the house and initiated the rescue work.Bela Devi panicked and couldn’t find any way out of the house with Shantanu and her younger son as a major portion of the house was engulfed by the fire.Some of the local youth had managed to extinguish the fire to enter the house. They somehow managed to bring all three of them out of the house and took them to the hospital. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedAll three of them were admitted to the hospital and the doctors had initiated necessary treatment. Shantanu succumbed to his burn injuries while his mother and brother are fighting for their lives.Police came to know that the fire spread fast as there were inflammable materials in the house. Locals told the police that a man went out for some work in the wee hours when he noticed that the house was on fire. He started crying for help and then more people from the locality came to the spot and initiated the rescue work.last_img read more