Euro 2016 is approaching its climax and what a tournament it has been.There was a touch of fate in France’s progression to the Paris final, beating world champions Germany in Marseille just months after a friendly meeting between the two sides was interrupted by horrific terrorist attacks in the French capital.The host nation will now meet Portugal, who made the final two thanks to the inspirational Cristiano Ronaldo, whose magnificent headed opener put his side on the path to victory over Wales.Despite falling short in the last four, the Welsh have probably achieved more in this tournament than any other nation, including the finalists and the memorable Icelandic team.Take a look at our gallery of fantastic frozen in time pictures from the past week’s action, plus a memorable moment from Wales’ magnificent quarter-final victory. 8. Heaven and heartbreak – The contrast between German and French emotions is clear to see. 5. And proud Welsh fans – If there was one thing more impressive than Wales’ performances on the pitch, it was the support they received off it. 10. Dragons fly – This picture was actually taken after Wales’ incredible 3-1 quarter-final win over fancied Belgium, but we wanted to sign off this week’s Frozen In Time gallery with a moment that summed up the elation this Home Nation brought to the tournament. 10 10 3. The Real deal – Team-mates for Madrid, rivals for Wales and Portugal, Gareth Bale and Cristiano Ronaldo have inspired both their teams to reach heights few expected of them before the Euros kicked off. 10 10 10 4. Proud Welshman – Bale’s commitment to the Welsh cause shone through. 10 1. French fate? This could well be the defining image of the tournament so far, as France came together in scenes of joy, with a final now to look forward to. Take a look at another nine stunning images from the Euro 2016 semi-finals, just click the arrow above – It’s only football, but France reaching the Euro 2016 final can only help a nation that’s been rocked by problems away from the pitch in the recent past. 10 9. Triumphe – French fans flocked to Paris’ most famous landmarks to celebrate reaching the final. 2. Giant leap forward for Portugal – Ronaldo towered above the Welsh defence to power his nation into the Euro 2016 final. 6. Germany pay the penalty – A hero of the 2014 World Cup, Bastian Schweinsteiger was penalised for handball just before half-time, gifting France the chance to go 1-0 up. 10 10 7. Griezmann at the double – Antoine Griezmann scored twice to take his finals tally to six goals and make him the toast of the host nation. 10
19 June 2006Howzit, Hallo daar, Molo, Sawabona!Fancy tuning in to Egoli, Carte Blanche, Boots ‘n All, Casper Rasper and much more homegrown South African entertainment – from overseas? KuduClub.com keeps South Africans abroad in touch with home for a small monthly fee, wherever they are in the world, bringing them the best of SA entertainment, movies, sport and news via broadband internet.Recent research conducted by KuduClub.com shows that there are almost 2-million South Africans living abroad, 95% of whom miss one or more elements of South Africa: a Castle Lager, a piece of biltong, a Sarie Magazine – or a South African television programme.KuduClub.com satisfies all of these needs, being a “one-stop South African shop” that enables expats to source South African products, find out what is going on in their local South African communities, and watch their favourite South African sport, drama and actuality shows.According to general manager Hercu Wentzel, KuduClub.com has expanded its live and on-demand coverage of South African rugby – including the Tri-Nations and Springbok tours, Super 14, Vodacom and Currie Cup – from two to over 150 countries.Wentzel added that there were ongoing negotiations to further diversify the content currently available on Kuduclub.com to include delivery of other services such as music downloads and more.KuduClub.com is available worldwide, and potential subscribers can visit the website to get a taste of what KuduClub.com has to offer and see if their operating system supports the service.SouthAfrica.info reporter Want to use this article in your publication or on your website?See: Using SAinfo material
The Cape Winelands in the Western Cape has been a member of the Great Wine Capitals since 2001.(Image: Oxford University Press blog) Wines of South Africa’s (WOSA) annual generic tasting, Südafrika Weinshow in Berlin 2011. The estimated annual income wine tourism generates is an excess of R5-billion, while also being a major job creator.(Images: WOSA) Hein Koegelenberg, CEO and head winemaker of La Motte wine estate – winner of the Best of Wine Tourism 2012 (Image: Neil Pendock) MEDIA CONTACTS • Andre Morgenthal Communications manager for WOSA +27 21 883 3860 RELATED ARTICLES • SA wine consumers on the rise • SA winery scoops Chinese deal • SA’s first wine tourism exhibition • Hermanus wine route re-launched Cadine PillaySouth Africa’s wine tourism has been rated the best-developed in the world by International Wine Review, one of the world’s most influential opinion formers on wine.Wine tourism is growing fast worldwide and plays an especially important role in South Africa. The country’s reputation for making high-quality wine is centuries old, but has aged as fine as its irresistible reds.The world had largely forgotten it by the time apartheid ended some two decades ago. But since then, the industry has rapidly modernised, and South African winemakers have reacquainted themselves with the rest of the wine-loving world – and vice versa. Today, the best of South African wine is up there with the rest.Wine from the ‘dark continent’Wine from the so-called ‘dark continent’ was once considered strange by many European and American wine drinkers. Even though there are vineyards located all over Africa, including Algeria, Morocco, Zimbabwe and Kenya, it is down south in the Cape, where climactic conditions mimic those of the old wine countries like Italy, France, Germany and Spain, that the continent’s finest wines are produced.South Africa’s vineyards are mostly situated in the Western Cape near the coast. The Cape winelands stretch from the rugged mountains and multi-directional slopes of the coastal region to the open plains of the Klein Karoo where viticulture – the study of grape cultivation – takes place mainly in the idyllic riverine valleys.During their review, the publication’s editor Don Winkler and publisher Mike Potashnik visited the winelands in December 2011 to evaluate the country’s top premium and ultra-premium wines, and at the same time evaluated its wine tourism.“While the country is located far from most foreign wine lovers, it offers huge rewards to those who visit its wine country,” they wrote in their latest report.“Most wineries have excellent tasting facilities and many have superb restaurants with spectacular mountain vineyard views.”Great Wine CapitalsAndre Morgenthal, spokesperson for the Cape Town and Cape Winelands chapter of the Great Wine Capitals (GWC), is excited over the revelation.“That is high praise indeed, coming as it does on the back of the US Weather Channel recently placing the Cape winelands second after Andalucia in Spain on its annual list of the World’s Top Ten Wine Trails,” he said. The GWC – a network of the world’s leading wine-producing cities and regions dedicated to advancing the standards of wine tourism – was established in 1999 and Cape Town has been a member since 2001.Its members, in addition to Cape Town and the winelands, include Mainz-Rheinhessen (Germany), Bilbao-Rioja (Spain), Bordeaux (France), Florence (Italy), Mendoza (Argentina), Porto (Portugal), San Francisco-Napa Valley (United States) and New Zealand’s Christchurch on South Island.The network organises an international best of wine tourism competition every year, with the municipalities of Cape Town and those located in the winelands contributing to the running costs of the local competition.Last year the competition saw La Motte wine estate near Franschhoek named the South African winner of the 2012 awards at a ceremony held in Mainz, Germany, in October 2011.Hein Koegelenberg, CEO and head winemaker of La Motte, said their major focus has always been producing exceptional wines for local and international markets. He added that the award is a great inspiration following shortly after La Motte’s nomination in the top 20 of the Eat Out DSTV Food Network Restaurants Awards.The competition has grown enormously in stature in the local wine industry as the importance of wine tourism in the Western Cape’s economy increases.Morgenthal, who is also communications manager of Wines of South Africa, said not only had the number of participating wineries in the competition escalated since Cape Town was inducted into the network in 2001, but the standard of entries had also improved.“I believe it is because participants have benefited substantially from benchmarking themselves against international best practice,” he said.“The quality of facilities and services offered has improved greatly. While choosing the winners was a fairly straightforward exercise in the early years, it now requires hours of deliberation as virtually all the entries are of such a high standard that very little separates the ultimate winner from its closest competitors.”The role of wine in the economyThe attractions of the wine industry are seen as a major factor in the growth of Cape Town’s tourism industry, which has maintained its growth despite the global economic slump.“Wine tourism is a vital product offering as it helps improve the country’s competitiveness against destinations like Brazil, Australia, Kenya and Thailand,” said tourism minister Marthinus van Schalkwyk.It is estimated that wine tourism now generates annual income in excess of R5-billion (US$590-million) while also being a major job creator. The total wine exports from South Africa stood at 350 564 774 litres in 2011, with Europe as its biggest buyer overall.The sector has contributed significantly to economic growth and job creation in South Africa, having generated an estimated R4.3-billion (US$507-million) in 2009 alone.Van Schalkwyk said the wine tourism sector in South Africa will always have strong roots from which to grow even further in the international market.“I believe wine tourism can contribute in a significant way and we look forward to continued constructive engagement with the industry,” he said.Top US ratings for South African ShirazA Hartenberg Shiraz crafted exclusively for the 2011 Nedbank Cape Winemakers Guild (CWG) Auction by acclaimed winemaker Carl Schultz was rated at 90 and 91 points by two leading wine commentators at tastings of last year’s auction line in New York.As one of South Africa’s oldest shiraz-producing estates, Hartenberg enjoys a reputation for high-end quality and consistency, with a track record spanning nearly 40 years.The senior editor of the Wine Spectator, James Molesworth, awarded 91 points to the Hartenberg Shiraz CWG 2009.“This ripe, fleshy red offers linzer torte, blackberry paste and fig sauce notes, carried by enticing spice and black liquorice hints,” he said at the time. “The long, juicy finish lets the fruit drip nicely.”Steve Tanzer of the authoritative International Wine Cellar, who found the average level of quality of the 2011 auction wines higher than ever before, gave the wine a 90-point rating, describing it as “rich, creamy and sweet, with easy-going dark fruit and wild herb flavours nicely framed by harmonious acidity”.“This silky-sweet shiraz finishes with ripe, dusty, building tannins and good structure for aging,” he said.
curt hopkins 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting Related Posts If you’re old enough, you’ll remember LexisNexis (especially the Nexis part) as a revelation – a way to search through tons of news articles, features, papers and more to research a topic or a person without having to wade through the endless green rows of “Readers’ Guides.” It has stayed relevant because of its focus – the Lexis part of the name refers to legal searches – and innovation. Its latest is a new semantic “brain” to power its search. According to the official announcement, “The next-generation semantic search technology identifies the meaning of multiple concepts within a single search query to help users zero in on core concepts faster and make fewer revisions to their search queries.” This “brain” will power the company’s patent products, TotalPatent and PatentOptimizer, as well as on Lexis.com.LexisNexis made its first foray into the perennially-attractive field of semantic search a year and a half ago. The new engine improves on the basic foundation, according to the company. “Semantic search uses the science of meaning in language to produce highly relevant search results…The new semantic search technology takes this science to the next level by enhancing its ability to identify multiple concepts contained within a single search query. Thus, if a patent researcher asks the LexisNexis search engine to find information about a complex subject, the new semantic brain will actually identify various possible ideas contained in that request and return related concepts for each idea in their query.”The company has also launched the “Visualize & Compare” tool that allows users to compare and analyze any two or three result sets or lists of patents, providing a visual representation of the information the “brain” finds and presents semantically.Semantic search, most famously in Ask Jeeves, the earlier iteration of Ask.com, is attractive but complex. That search engine was known, among other things, for hilariously inappropriate responses to seemingly simple questions. Smaller corporate databases responded to the semantic elements better and perhaps that will be the case with LexisNexis’s rollout of their search. Other sources: ResourceBlog Tags:#search#Semantic Web#web
Kris Aquino ‘pretty chill about becoming irrelevant’ Kammuri turning to super typhoon less likely but possible — Pagasa QC cops nab robbery gang leader, cohort Stronger peso trims PH debt value to P7.9 trillion Read Next MOST READ LATEST STORIES Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:35U.S. urges Japan, South Korea to share intel01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Reyes keeps door open for injured Romeo “I think we have a very good chance against Japan, I think we have a very good chance against Taiwan,” Reyes said during Gilas’ sendoff at Crowne Plaza Hotel in Pasig.But that’s not taking Gilas’ rivals lightly. In fact, Reyes cited several concerns that Gilas will have to deal with.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“The main difficulty in Japan is going to be the weather, it’s going to be cold and they have the advantage of familiarity and crowd support. So those are the things that we’re going to contend with,” Reyes said.“Secondly, if we decide to put Andray in the lineup, we would essentially have five practices with us before the match. Those are the negatives of the situation.” CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Gilas Pilipinas pool. CONTRIBUTED PHOTO/ Smart SportsNational team coach Chot Reyes is confident about Gilas Pilipinas’ chances heading into its Fiba World Cup qualifying matches against Japan and Chinese Taipei later this month.The Philippines, which is aiming to book a return trip to the World Cup after its historic stint three years ago in Spain, faces Japan on Nov. 24 in Tokyo before hosting Taipei three days later at Smart Araneta Coliseum.ADVERTISEMENT Japan ex-PM Nakasone who boosted ties with US dies at 101 Typhoon Kammuri accelerates, gains strength en route to PH Naturalized big man Andray Blatche has yet to join Gilas, though, the former NBA veteran is expected to arrive in Manila late Saturday night.“The difference is that Chinese Taipei has been together for a much, much, much longer time than this team has. They have played with Quincy David since 2012 so that’s five years already and counting so they are very familiar,” Reyes said.“Same thing with Japan, Ira Brown is a resident import in the Japanese league.”Gilas leaves for Tokyo, Japan on Tuesday.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. View comments
2 ‘newbie’ drug pushers fall in Lucena sting Though Teng failed to make another basket after that, his nine-point and two-rebound contribution proved to be enough.“He played well,” said coach Pido Jarencio of Teng’s performance.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThe 26-year-old guard, meanwhile, was satisfied for his decent showing in his first game back.“I really wanted to come back and play here in the PBA because this is my dream,” he said. LATEST STORIES AFP official booed out of forum GlobalPort wards off TNT to stay in playoff hunt What made his return more special was the presence of Jarencio, the same mentor who molded him in his heyday in UST, as they continue their history this time in the pro league in hopes of recapturing the magic.“I never imagined that I will be playing again under coach Pido. I didn’t even expect to get a call from them in the middle of the season, so maybe, this is a blessing that I was given this opportunity,” he said. “It adds to my confidence and excitement that I’m under coach Pido again. I know his system and I know what he wants from me when I’m on the floor.”Away from the game since being left unsigned by Kia at the start of the season, Teng admitted that he felt like a neophyte once again. But he knew better to use his experience to his advantage and make an impact for his new team.“I played four years in the PBA, but it felt like my first game. But I had the experience, I learned my lessons when I was away from the PBA and those struggles became my motivation to improve,” he said“I worked hard for this chance and I hope I continue playing well. I’m gonna make most out of this.”ADVERTISEMENT NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Typhoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Don’t miss out on the latest news and information. Slow and steady hope for near-extinct Bangladesh tortoises MOST READ View comments Brace for potentially devastating typhoon approaching PH – NDRRMC Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles02:08PBA Season 43 Preview: Globalport Batang Pier01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Read Next PBA IMAGESGiven another more chance by the same coach who saw him experience the highest of highs in his career, Jeric Teng made the most of his newfound opportunity in GlobalPort.Entering at the 3:39 mark of the first quarter, the former King Tiger immediately announced his entry to his new team, drilling three treys to help the Batang Pier seize early control en route to the 99-84 victory over TNT.ADVERTISEMENT
This is product placement, but it’s a well-intentioned plug: If you’re not already signed up for Network for Good’s weekly fundraising and marketing tips, I encourage you to do so here. Here’s a sample of the types of tips we feature from editor Rebecca Ruby: Why isn’t your website performing better? Where are all those online donors? Is this creating the urge to completely revamp your site? You may not have to start from scratch! Here is a way to give your website a five-minute facelift: Make your Donate button easier to find. Grab a friend or relative, sit them down in front of your website home page, and count how many seconds it takes them to find and click on your Donate button. If it takes them more than two seconds, you need to place your button in a far more prominent position. Make it central to the page. Make sure it is above the fold. Make it big. Make it colorful. Make it impossible to miss. Here’s an example of an easy-to-find Donate button. Frame the Donate button in a more compelling way. Now think about why someone should click on your Donate button. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? How is that tangible change relevant to them personally? Will it feel good to make the donation? Is clicking on the button fun, touching or compelling? Here’s an outstanding example of framing. Add a sense of immediacy. You want to inspire someone to give right now, but that can be hard to do if it’s not December or if there’s not an urgent crisis to address. Create a sense of urgency for donating by creating a campaign with a goal and deadline, matching grant, or appeal for specific items or programs that are highly tangible. Here’s an example of bringing a sense of urgency to an appeal by making it clear what the donation does (it buys a bed net) and tying it to a popular show. Recognize that getting clicks requires cultivation. While you want someone to donate right away, it’s important to remember that it takes time to cultivate donors. Be sure your website includes a way to capture the email addresses of visitors so that you can build a relationship with them and turn them into donors in the future. Think beyond a newsletter sign-up. Here’s a nice example of an innovative approach to capturing emails. Tweak your DonateNow page. (This is step is particularly easy if you have Network for Good’s service. Yes, NFG is my employer, so I’m biased!) Take a hard look at your donation form/page. If you are asking too many questions, potential donors may abandon the form. This page may also need some increased messaging and reinforcement of why and how donations are important. Remember: This page has the last copy a donor is going to read prior to actually giving you money–you don’t want to lose them in the home-stretch!
No. Unless they really, really want to.•It takes a huge amount of energy and time to blog. You have to be really enthusiastic about the medium, or it’s really not going to work.•Your CEO may not be your best spokesperson. Perhaps you have a volunteer, another staffer or a constituent that can speak better to what you’re attempting to accomplish through this mode of communications.•You’re welcome to blog yourself, but others may be doing it already! If you don’t want to start a blog yourself, what bloggers in your community are talking about your issue that you could reach out to and engage so they’re spreading the word on your behalf?It really comes down to the commitment and the purpose behind the blog. You need someone who will continually contribute and enjoy the process as it’s happening. And, it’s a great opportunity to think about whom you have helped, or what other champions or advocates you have who could blog to advance your mission.
Network for Good welcomes submissions of bylined contributions from guest authors. If you are interested in joining our more than 100 contributors on a one-time or regular basis, here are some guidelines:Articles should be original material that hasn’t been published previously. Include your byline, a brief bio (no more than 25 words) and links to other writing or presentation samples (if available). We do not publish author photos.Articles should offer readers clear tips, ideas advice or take-aways about online fundraising and/or marketing. Bullet points are good. Short and pithy is good.Submissions may be edited for style, clarity or length.Copyright is retained by the writer. although we prefer work that is licensed under a Creative Commons license. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided they give you credit — and only on the conditions you specify.We do not pay guest contributors for articles.Due to the volume of submissions we receive, we regret that we are unable to publish all works submitted.If interested in pitching an article idea, please contact us at email@example.com
Source: http://www.mrpwebmedia.com/ PsychologyThe most important feature you can offer your audience is psychological fulfillment, not deep discounts, fast service, or more bells and whistles.The real reason people buy stuff is that it makes them feel something. Cosmetics make women feel attractive or sexy, while cars make men feel they’ve achieved some level of status. Even services make people feel important, as in “I’ve got a guy who does that for me.”Finding the psychological hotspot in your marketing, and promoting the hell out of it consistently and continually, should be your primary marketing goal. All those features and benefits are merely the excuse for a purchase, not the reason. The Web Is Fast Becoming a Video EnvironmentWeb sites are not just marketing collateral; they are not just digital brochures. They are a new presentation medium that requires specialized communication skills, and knowledge of how best to use the medium.You may be a great salesperson and nobody knows your business like you do… and you may even be skilled at delivering speeches at conventions and seminars… but performing effectively in front of a camera is a whole different ball game. And for most people it’s way out of their comfort zone, let alone their skill level.The same old methods that used to work won’t work any more. You’re no longer competing with just the company down the street; you’re competing with the entire world.Web-based businesses may never actually meet their customers face to face or even talk to them on the phone, so it is imperative that they use marketing presentation methods that deliver an experience worth remembering. Words Can Move YouBy someone’s count there are 171,476 entries in the Oxford English Dictionary, plus another 47,156 words that have fallen out of favor, but not counting the 9,500 additional permutations that don’t deserve their own special attention.Half of these words are nouns, one-fourth are adjectives, and 14.285% are verbs; the rest consist of all those other things the purpose of which most of us long ago forgot.Others may find fault with these numbers, but no matter what the total, it’s a lot of words.Of the tens of thousands of words to choose from, most people recognize less than ten percent, while teenagers seem to only be able to handle about half that amount; of course, that doesn’t count slang, instant-messaging jargon, or the ever-popular four-letter variety.Why the heck are there so many words if we all refuse to use them? I mean, why waste all those perfectly good words on English teachers and college professors? (By the way, they say swearing is the refuge of the feeble-minded, people who can’t express themselves in a more articulate manner-but, to be honest, I really don’t give a damn.)Here’s the thing: Words have meaning and impact, and they provide the emotional context of our communications; and we add subtlety and nuance by how we deliver them, using tone, cadence, and gesture.That is, as important as words are… the way they are delivered is even more important. What Web Site Design Is Really AboutThe other day I was listening to a local all-news radio station. It is mostly rip-and-read wire-service stuff that they repeat over and over like some kind of psychological torture, but they do provide traffic reports on a nauseatingly regular basis. You have to wait only 10 minutes until they repeat everything. So if you want to hear what traffic snafus to avoid, just wait a few minutes. But here’s the problem: The announcers talk so fast that no matter how hard you concentrate, you can never quite get the particular information you need; and if you’re driving, you have other things to consider, like the idiot in the Hummer who just cut you off.None of these guys ever uses a period, let alone a semicolon or comma. Either they have very small bladders and are under pressure to finish quickly, or they’re late for their afternoon pilates class. They seem so intent on rushing to the commercials that they never deliver the content in an appropriate manner.Your Web site just might have the same problem.Too much information is as bad as not enough. Information overkill leads to information anxiety, buyer’s remorse, reduced satisfaction, unattainable expectations, and purchase-decision paralysis.Web site owners have been told that visitors won’t wait for anything, that they are impatient, and you’ve got to get to the point fast, make the pitch, and close the deal. Well, that approach just isn’t going to work with any sophisticated product or service.Your Web site presentation needs to slow people down so they hear what you have to say, and you have to say something worth hearing.Web site design is about more than layout, markup language, and technical wizardry. Web site design is about communication; it’s about turning advertising into content, and content into an experience that viewers will remember. Seven. A number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy.Phone numbers have seven digits. And may say the optimum brand name should be no more than seven letters long. Seven, it seems, is a magical number, because the human brain can grasp only seven things at a time (on average).So I’ve been thinking, What are the seven most important words associated with Web-marketing? I’ll give you a hint: Search, engine, and optimization don’t make the cut.So what words do make the list? What are the seven words that will make your Web site worth viewing? Seven Words to RememberCommunicationPeople are always asking us what’s wrong with their Web sites, and the answer in the vast majority of cases can be summed-up in a quote from the movie Cool Hand Luke (1967): “What we have here is a failure to communicate.” Communication is the key to success, and that doesn’t just apply to your Web site-it applies to almost everything you do both inside and outside your business life.If your Web site isn’t communicating on both a rational and an emotional level, if it doesn’t provide the psychological and emotional context of your marketing message, then exactly what is it doing?AudienceI can’t think of too many people who actually like being sold to. In fact, sometimes customers get so irritated by sales tactics that they end up not buying the thing they came specifically to your Web site to buy.Solving the problem is merely a question of altering your perspective. The average buyer is predisposed to dismiss and ignore high-pressure tactics and meaningless sales pitches. So instead of treating customers like customers, try treating them like an audience. Audiences want to be engaged, enlightened, and entertained. And that is the most effective way to make a sales impact. FocusAll too often, Web sites inundate their Web audiences with facts, figures, statistics, and an endless list of features, benefits, options, and whatever else the sales department can think of throwing in. But all that stuff just confuses people.Focus your message on the most important elements of what you have to say. If your Web site can embed that single idea in an audience’s mind, then it has done its job.LanguageThe words used, and how they are put together, provide meaning; they inform personality; they provide mental sound bites; and they turn whatever you are saying into something worth remembering.Language is one of the critical elements of “voice,” the ability to convey personality. Writing that doesn’t have “voice” is instantly forgettable.PerformanceEven the most articulate prose can be lost in befuddled delivery. Communication is more than words; it’s a combination of language, style, personality, and performance.Things are rarely what they seem. Even our memories are a stylized versions of what we’ve actually experienced. Creating a memorable impression is about managing the viewer experience and providing the right verbal and non-verbal cues that make what is being said memorable.PersonalityEvery business has a personality. The first problem is that few midsize companies ever attempt to manage that persona, and as a consequence the buying public forms its own opinion. And that opinion is often not the way you want to be regarded.The second problem is that companies either don’t have a firm grasp of who they really are or, if they know, they are afraid to promote it. If your company’s identity isn’t worth promoting, it is time to think why that is… and change it.The bottom line is that a company without a personality is a company without an image, and that makes you instantly forgettable.