SA joins global road safety campaign

first_img12 May 2011 South Africa has joined the United Nations’ Decade of Action for Road Safety campaign, launched worldwide on Wednesday, with Transport Minister Sbu Ndebele saying the country would use the campaign to ensure that road safety became everyone’s business. The campaign, supported by governments, international agencies, civil society organisations and private companies from more than 100 countries, aims to save at least 5-million lives on roads around the world over the next 10 years. Speaking in Pretoria at the South Africa launch of the campaign, Ndebele said the government would work with various stakeholders to ensure that the message was spread everywhere – from mosques, temples, churches, schools and businesses – to ensure that everyone was on board in creating safer roads for South Africans. Ndebele said his department had already embarked on large-scale mobilisation of communities through Community Road Safety Councils. Council members include traditional leaders, religious leaders, the private sector, schools, government departments as well as civil society. These councils should always be inclusive, he said. “Road Safety is not what you do to a community; road safety is what you do with a community. Therefore, community-driven road safety through Community Road Safety Councils must become the primary driving force of this Decade of Action in South Africa.” Ndebele said the government wanted to empower communities to become self-liberating through Road Safety Councils. “Every road safety issue in a community, whether a faulty robot or a pothole in Boksburg, Soweto or Nongoma, must be the business of the Road Safety Council. Members of the community must know their Road Safety Council, which should be their first point of call regarding any road safety matter.” Ndebele said the government’s response to road deaths in the country included safety education taught at schools, plans to ensure the speeding up of the issuing of driving licences, and a planned driving school summit that would ensure that schools were better empowered to produce trained drivers. Ndebele said the government’s road safety plan, introduced last October, to stop and check one-million vehicles every month, had seen about 34 000 unroadworthy vehicles being impounded in the past six months. About 3.5-million fines had been issued for various traffic offences, 13 877 drunk drivers arrested, and almost 9-million vehicles stopped at roadblocks. “As of May 2011, no less than 10 000 drivers will be screened every month for drinking and driving.” Other plans include the national roll-out of the Administrative Adjudication of Road Traffic Offences (Aarto) Act and the points demerit system. A draft amendment of the Aarto regulations was published for comment in the Government Gazette on 15 April. Source: BuaNewslast_img read more

Four Bay State Teams Compete for a Chance to Build Green

first_imgThe op-ed sections of most newspapers and online news sources have lately (and justifiably) been heavy with perspectives on health care reform and U.S. military commitments. But there also has been a steady undercurrent of commentary about conservation imperatives, renewable energy, sustainability, and opportunities in a green economy.One op-ed piece that caught our attention, “Home Green Home,” was published on Thursday by the Boston Globe. Written by Robert Culver, president and CEO of MassDevelopment, Massachusetts’ finance and development authority, the piece essentially highlighted the principal elements, and potential long-term economic benefits, of a competition announced last month in which four builder/developers are competing for the right to build moderately priced single-family and multifamily net-zero-energy homes on two sites in the town of Devens, about 35 miles northwest of Boston.The development teams have been asked to submit site plans, schematic designs, and financial information as part of their project proposals. Sometime in January, MassDevelopment will announce the two winning teams, which are expected to buy the land for their respective projects. The agency estimates that the smaller of the two parcels – about 26,000 sq. ft. – will accommodate as many as 12 multifamily units, while a 3.42-acre parcel will support eight single-family lots. Prices on the single-family homes are expected to range from $225,000 to $350,000.Shrinking the Mass. footprintMassachusetts is no stranger to energy conservation initiatives. Back in March, its office of Energy and Environmental Affairs announced that two state buildings would be constructed to energy efficiency standards outlined in a report prepared by the Zero Net Energy Buildings Task Force, a group of experts convened by Governor Deval Patrick.The task force’s recommendations also served as the basis for a new construction standard for state buildings that, the EEA says, “will be 30% better than current building code, and 10% to 15% better than the existing Massachusetts LEED Plus standard.”Relevant to residential construction, the Massachusetts Board of Building Regulations and Standards on May 12 approved an amendment to the statewide building code that allows municipalities to adopt stricter code requirements – more commonly known as “stretch” code – for both residential and commercial buildings. Massachusetts law doesn’t allow municipalities to diverge from the state code, so approval of the stretch code was intended to add a greener option to the state’s minimum energy efficiency requirements, assuming city officials can generate enough support locally to adopt it.A contest veteranThe four teams competing for a chance to build in Deven were selected from nine contenders that responded to a call for proposals in April. They are Evergreen Village Collaborative of Lexington, The Lane Companies of Framingham, Metric Construction Corporation of Boston, and Transformations Inc. of Townsend.Transformations, in fact, has already competed in an energy efficiency construction competition, the Zero Energy Challenge, which was sponsored by the state’s investor-owned electric utilities – National Grid, NSTAR, Unitil, and Western Mass Electric Company. The Challenge featured five Massachusetts builders whose mandate was to construct ultra-efficient market-rate and affordable homes. The Zero Energy Challenge results were announced at the end of June, and Transformations took second place. The company’s owner, R. Carter Scott, worked with a price cap of $195,000 to construct a 1,232-sq.-ft. three-bedroom home in Townsend that includes R-42 walls, R-64 ceilings, triple-pane windows, and a 5.7 kW PV system. The house earned a HERS Index score of –2.30.last_img read more

New York Proposes New Rates for Distributed Energy

first_imgBy MILES FARMER and MARK LEBELThe New York Department of Public Service has proposed changes to the way distributed energy resources (like community solar and small wind projects) are rewarded for the benefits they provide to the electricity system. The Department released a landmark report in its “Value of Distributed Energy Resources” proceeding, recommending a methodology by which these resources can receive credits that align more closely with their true value to the electricity system.Acadia Center and Natural Resources Defense Council (NRDC) have been involved in the collaborative process around the report’s creation, and here we examine what these proposed reforms hope to accomplish, give initial feedback, and look toward next steps.This report marks the latest step in the state’s ambitious Reforming the Energy Vision (“REV”) initiative. REV aims to create a more consumer-centric, efficient, resilient, and cleaner energy system. Setting values is a complex processWhen creating a value-based crediting system like the department’s proposal, the most difficult task is to develop a method for calculating the value of each of the benefits that distributed energy resources can provide. These benefits include energy, capacity (the availability of the system to provide electricity at times of peak demand), transmission and distribution value (because distributed energy resources like rooftop solar reduce the need for infrastructure to send electricity to customers), environmental and public health value, and other values that are more difficult to quantify.In practice, there are many ways to define and calculate the value of each of these components. However, the precise methods chosen have significant consequences for what investments will be made and how resources will be operated. Certain methods offer different tradeoffs. For example, using dynamic credit values may allow a resource to respond in real-time to system needs, but they set less predictable values that might prevent investors from putting capital into beneficial resources.The staff report effectively balances these goals in a manner that should facilitate continued growth of the solar industry in New York. It provides a good framework for further refinement and we look forward to working with the department and other parties to evaluate it further and carry out additional improvements.The report also reflects the inclusive approach taken by the New York Department of Public Service. The department facilitated a collaborative process to allow utilities, solar developers, customer representatives, environmental groups, and others to work together and provide input on a variety of issues including how the values of these different components should be calculated. Department staff has listened carefully to the concerns of all parties, including a range of detailed suggestions by Acadia Center and NRDC.New York’s approach to valuing distributed energy resources is new and innovative, and regulators in states across the country will be examining it closely. We look forward to continuing to work collaboratively on these important issues as New York refines its proposal and builds upon it in future years. New York Utility Finds Big Payoff in New IdeasMaine Completes Value of Solar StudyWhy a Vermont Utility Welcomes SolarRethinking the GridSolar Picture Is Brighter Than It Appears RELATED ARTICLES center_img Reforms to net energy meteringThe department’s report focuses on reforming an electricity rate structure known as “net energy metering,” where credit for clean energy generation is set equal to the retail rate. Reforms to net energy metering have been a controversial topic across the country for the last several years. Some states have proposed successful new approaches. California, for example, is phasing in time-of-use rates for most customers that recognize when electricity generation is most valuable.From the outset, New York’s Value of Distributed Energy Resources proceeding has sought to better align credits for community solar and other distributed generation resources with their value to the system. New York’s current net energy metering policies are simple, easy for customers to understand, and have proved to be effective incentives for investments in clean energy, so revising methods for net metering presents risks.A new value-based crediting system is more complex by its very nature. But if done correctly, aligning credits more closely with benefits created by distributed generation has the potential to prompt more efficient investments in the electric system. Acadia Center discusses value-based crediting here.The staff report is a good start to a long-term iterative process. Throughout this process, Acadia Center and NRDC will be closely analyzing the report and offering recommendations for improvement. On first review, Acadia Center and NRDC find that the report recommends many approaches to important issues that are worthy of support:It protects existing projects from unexpected changes and allows mass market development of small rooftop projects to continue under traditional net energy metering, providing continuity.It provides credit to projects for their environmental value, with a floor at the social cost of carbon, pursuant to the New York Public Service Commission’s previous Benefit-Cost Framework Order.It provides for a “market transition credit” that incorporates some values that cannot be accurately calculated at this time, recognizing limits in current techniques to estimate the value of benefits provided by distributed energy resources.It adopts monetary crediting, where each kilowatt-hour generated is translated into a monetary amount based on the value it provides. This approach is more flexible and allows for smarter pricing than traditional volumetric crediting (which tracks only the amount of electricity generated and cannot accommodate details like the time at which the electricity was generated). Miles Farmer works on several energy-related projects for the Natural Resources Defense Council. He is based in New York City. Mark LeBel is a staff attorney at Acadia Center. This post originally appeared at the website of the NRDC.last_img read more

Working in the Visual Effects Industry

first_imgCan I change careers into Visual Effects?What animation software do you use or recommend?“Pixar uses its own proprietary software built and maintained in-house. In general, we look for broad artistic and technical skills, rather than the ability to run one package over another. We concentrate on finding people with breadth, depth, communication skills, and the ability to collaborate. If you have those attributes, we can teach you the specific tools.”If you check out the first video above you’ll quickly gather that many people working in the VFX industry didn’t originally train to do it (at least not at degree level). And if you look on the Pixar careers FAQ you’ll see that they are looking for a broader range of skills and abilities than just simply “being a ______ ninja.” This should be an encouragement to anyone with a serious passion to apply their knowledge of particle physics, computer coding, lighting, fashion etc to the visual effects industry – that’s it is not just about being a geek, but being an artist first and foremost.One person who switched careers to get started in the visual effects industry is Chris Chadwick who moved from being a graphic designer, took a six week course at Escape Studios in Autodesk Maya and then landed a job at Prime Focus doing match move work for the film Total Recall. Starting as a match mover is the first step on the ladder, but at least you are on the ladder. Double Negative’s 3D Artist Manager Dara McGarry shares how artists often develop in their careers at Double Negative. If you head over to this page, you’ll also find a ton of useful information about building a career in VFX too.“The most common entry point to begin a career in 3D is to start in the matchmove department, where they will be responsible for camera, object and body tracking. A very good understanding of Maya is helpful as well as knowing tracking software, even though we use some proprietary tools. Most people spend 12-18 months in tracking and will have the opportunity to pick up TD tasks along the way. This could include anything from running a pre-existing lighting set up on a new shot to creating small props or buildings. This experience gives our junior artists a complete understanding of the pipeline and the tools we use here at DNeg.”It’s Not Just About Digital SkillsStan Winston’s School of Character Arts is a great place to start if you’re interested in a career in the physical side of the visual effects industry. Their YouTube channel has over 200 videos on it, and you can purchase tutorials and webinars from top visual effects professionals on the techniques they use to create everything from the initial sculptures to final painted models.Legacy Effects (with founders from Stan Winston Studios) share how new technologies like 3D printing are transforming their practical visual effects workflow. It’s just another example of how understanding new technologies and material’s sciences can land you a job in the visual effects industry.Life After Pi – The Economics of VFXLastly, it would feel a little remiss to be talking about working in the visual effects industry without highlighting some of the financial and economic realities that go with the industry. Life After Pi, the half hour documentary, examining the demise of  Rhythm & Hues, the VFX company that created some of the miraculous visual delights of Life of Pi – and won an Oscar for it, while simultaneously going bankrupt. It is an eye-opening look into the current state of much of the big budget feature film visual effects industry.Previous Posts on Visual EffectsIf all of this isn’t enough to satisfy your hunger for information on the world of visual effects then check out these two previous posts right here on Premiumbeat. If you’ve ever wondered what a visual effects editor does, or what it’s like to be an assistant in the visual effects department the this previous post will illuminate both those worlds. You might also want to check out this previous post showcasing a 2 hour masterclass with visual effects legend Douglas Trumbull. If you are considering a career in the visual effects industry, here are a few things to know.If you’re interested in building a career in the visual effects industry, hearing how others who have gone before you have worked their way up the ladder is a great way to pick up some tips on how to do it for yourself. Studio Daily recently posted a great interview with Industrial Light and Magic VFX Supervisor Russell Earl – whose most recent film is Captain America: Winter Soldier. It seems like having the guts to wing it, and the work ethic to pull it off, is a helpful combination.“Because Earl had run the laser camera, the producer’s assistant believed he could do digital compositing. “He said, ‘Hey, you know Unix, don’t you?’” Earl says. “I said I did, which I didn’t. He said, ‘Can you start today? At 7?’ I said, ‘Yeah, I can do that. I thought I could figure it out. I packed my car, went to the bookstore, bought a book on Unix, hid it in my bag, and drove up there. I had these little Post-Its. When they would ask me to do something, I would write it down on my Post-It, go back to my desk, and look in the book.”Starting a Career in Visual EffectsSo what does it take to build a career in the visual effects industry, especially if you’re considering going to a university to acquire the skills you need? Interestingly The Mill‘s co-founder and chief creative officer Pat Joseph, believes that UK higher-education in general is failing to equip students with the skills or awareness of the VFX industry to create the supply of talent, needed to match the demand.“I think that for a long time VFX had been seen as “trying to run a hobby as a business”. My concern is that the British education system still isn’t really laying out visual effects as a career option and so in turn, students aren’t graduating with the right skills. Demand continues to grow, but universities that do train to industry standard, such as Bournemouth University, are struggling to meet it.”Things are probably quite different in the US with dedicated creative arts universities like the University of Southern California Film School and New York Film Academy. If you want a full list of film schools the Hollywood Reporter put together a list of the ‘25 best film schools‘ last year. But what if you don’t want to spend $100k getting trained? UK based Escape Studios offers intensive training courses as well as plenty of free training courses and advice to help get your career in visual effects off to a flying start.The UK ambassadors for up-skilling people is Skillset. In this series of videos partnering with the The Mill, Double Negative and others, they offer plenty of good advice to anyone looking to build a career in VFX. Get some great tips on improving your vfx showreel, shaping your CV and what essential skills employers are looking for.last_img read more

UAAP Season 80 Preview: Now contenders, Adamson Falcons embracing the pressure

first_img“We need to improve on our finish last year, but we have a tough task ahead of us. As we all know, other teams have been rebuilding since last year. It’s a never ending process. Two years ago, they’ve stockpiled their players so we just have to assess everything once the season gets going,” he said.The Soaring Falcons will have a virtually intact line up with Cameroonian big man Papi Sarr upfront, together with the trio of Jerrick Ahanmisi, Robbie Manalang, and Sean Manganti.Pumaren, though, is expecting more from his bench unit as he wants Adamson to be unpredictable on both ends.“Hopefully, we can get some lift from our guys and the rest of the team because it’s so hard if you rely in only a couple of guys. You’ll be predictable,” he said.But more than the talent, Pumaren is putting emphasis on he mental side of things as he seeks to see a more mature Adamson crew this year.ADVERTISEMENT MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Trump signs bills in support of Hong Kong protesters “Slowly, we’re picking up. What’s important for us is to stress and make sure that we can be mentally tough and prepared for this coming season in terms of how to handle pressure.” Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games NBA: ‘Special’ Kyrie Irving to be a better playmaker with Celtics, GM Ainge says NATO’s aging eye in the sky to get a last overhaul Sports Related Videospowered by AdSparcRead Nextcenter_img Coach: Franz PumarenLast Season: 8-6 (Final Four)Holdovers: Jerrick Ahanmisi, Robbie Manalang, Papi Sarr, Sean MangantiAdditions: Tyrus Hill, Koko PingoyKey Losses: Jaydee Tungcab, Harold NgADVERTISEMENT Don’t miss out on the latest news and information. After bursting into the Final Four last year, Adamson is now regarded as one of the contenders for this season’s championship.Coach Franz Pumaren is well aware of that, and he believes that it’s time for the young Soaring Falcons embrace the challenge head-on.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games opening“It’s important for us to start manning up, start accepting the pressure. The difference right now, probably, is that other teams will be preparing for us, unlike last season that they underestimated us because we’re consistent being at the bottom of the team standings,” he said.With focus on consistency in his program, Pumaren has also set higher expectations for his team—from just merely trying to make the Final four to achieving higher than fourth place. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments Hotel says PH coach apologized for ‘kikiam for breakfast’ claim LATEST STORIES For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity.last_img read more

Network for Good DonateNow Lite versus PayPal

first_imgNeed to start online fundraising? Have you checked out PayPal or Google Checkout?It’s time to consider a better (but still free!) solution. Network for Good provides a free online fundraising service to registered 501(c)3 organizations — DonateNow Lite.How does DonateNow Lite compare to Paypal?Donor experience is heightened because of Network for Good’s use of a donation form (rather than a shopping cart).Donors receive automated tax receipts and online donation history.You can accept recurring donations.You can track donations with online reports.Our service is registered to process donations for nonprofits from the residents of all 50 states + DC — PayPal is not. (While Network for Good is a registered charity in all requiring states, we recommend that you also seek professional advice for your unique situation in complying with applicable laws governing charitable appeals in the respective states.)Network for Good is a nonprofit like you are.We offer our subscribers free fundraising training & resources at www.fundraising123.org.Don’t hesitate to contact us with any questions!last_img read more

It pays to be personal

first_imgInside Influence Report, one of my favorite newsletters from the great gang at ASU, reminds us once again why it pays to be personal. Here’s the story, from Noah Goldstein:I have a friend who is a medical doctor. Nicest guy in the world. Will do, and has done, anything for anybody. So I was totally perplexed — and as a social psychologist, very interested — when I learned he was having difficulty finding someone to cover his shift on the weekend of my wedding. I asked him if he had ever volunteered to take his colleagues’ shifts, and he replied that indeed he had. Considering all he had done in the past to help them, and all that we know about the power of the norm of reciprocation, it was puzzling that he could not get a single person to volunteer to help him out during his time of need. By the time he had answered my next question, however, the solution to the mystery was clear. When I inquired how he went about asking for help, he said that he had sent out an e-mail. And it wasn’t just any of type of e-mail — it was a mass e-mail, in which all of the recipients could see all the other recipients. The problem with this strategy is that it creates what is called diffusion of responsibility. By sending out the mass e-mail in a way that made visible the large number of coworkers being asked, no one single individual felt personally responsible for helping. Instead, each recipient likely assumed that someone else on that list would agree to help. In a classic demonstration of diffusion of responsibility, social psychologists John Darley and Bibb Latané staged a situation in which a student seemed to be having an epileptic seizure during a study. When a single bystander was present, that person helped approximately 85% of the time. But when five bystanders were present — all of whom were located in separate rooms, so no one could be certain if the victim was receiving help — only 31% of the bystanders helped. Fortunately for this friend, Noah Goldstein knew what to do. He told the doctor to send personal emails asking individual people specifically. It worked. The doctor attended the wedding.The more your “asks” appear to be made from you, personally and directly, to an individual, the more likely people will support you. So segment your audience. Show you know them. Speak to them like individuals. Try some one-on-one contact with your biggest supporters. Mass, impersonal, Dear Friend emails just won’t do the same job. Just ask the doctor.last_img read more

Keeping Info in Your Donor Database

first_imgDonor database systems are often only as good as the information we put into them (check out this post on choosing a donor database). Over the last couple weeks I’ve been working with a new donor database, building some crystal reports, and setting up a tracking system. Here are a few reasons that came to my mind why keeping information in your donor database is important.Donor information is easy to forget, we can’t keep everything in our heads.Information is available after you leave the organization. How will the organization continue where you left of it they don’t know where that is.It’s searchable so you can find a donor based on little things about them. Find all the donors that live in a neighborhood where you’re starting a new project.Helps in setting up an annual plan and in organizing the development process or moves management with hundreds (or more) donors.It allows us to segment our donors so we can send an appeal based on location , program interest, or giving history.Databases allow information to be shared throughout the entire development department instead of just one person. This allows donor development to be a team effort.Feel free to fill out the poll below or add your own thoughts and reasons for using a donor database below.Source: http://www.asmallchange.net/last_img read more

Should you make your CEO blog?

first_imgNo. Unless they really, really want to.•It takes a huge amount of energy and time to blog. You have to be really enthusiastic about the medium, or it’s really not going to work.•Your CEO may not be your best spokesperson. Perhaps you have a volunteer, another staffer or a constituent that can speak better to what you’re attempting to accomplish through this mode of communications.•You’re welcome to blog yourself, but others may be doing it already! If you don’t want to start a blog yourself, what bloggers in your community are talking about your issue that you could reach out to and engage so they’re spreading the word on your behalf?It really comes down to the commitment and the purpose behind the blog. You need someone who will continually contribute and enjoy the process as it’s happening. And, it’s a great opportunity to think about whom you have helped, or what other champions or advocates you have who could blog to advance your mission.last_img read more

Cranking Up Your Email Marketing for Fall Fundraising

first_imgGet more tips here: “10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter” And check out Kivi’s weekly webinar schedule for real-world, affordable training on a variety of nonprofit marketing topics.© 2006-2008, EcoScribe Communications Presentation OutlineCrank Up Your Email Marketing: Six Steps for a Successful CampaignWhether your email campaign is about grassroots outreach, advocacy, or fundraising, the basic steps you need to take to pull it off are the same.Get an email newsletter service provider.This is a must-do. There are several affordable services for nonprofits, including Network for Good’s EmailNow powered by Emma. You shouldn’t use Outlook or your regular email account for many reasons, including the potential that you’ll be labeled as a spammer.  Email newsletter service providers will also save you tons of time (and money too) and give you lots of extras, like sign-up forms and open/click-through reports.Get your current mailing list into shape.Do you know who is on your mailing list? Understanding the typical person on your list will help you develop great content that works for your supporters.  Also consider ways to segment your list. For example, do you have two or three distinct audiences who really aren’t interested in the same types of articles and info from you? Carefully managing your list is the best way to avoid spam filters. Send what people want only to the people who really want it. Cull out bad, bouncing addresses and import email addresses you have collected offline with permission.Make it really easy for people to join your list and manage their own subscriptions.Put your sign-up form on your website in a very obvious place – ideally in your template so it appears on every page. Offer incentives to encourage people to sign-up (explain what goodies come in your newsletter, offer special downloads, etc.). Consider letting people segment themselves on the sign-up form by interest or how often they’d like to be emailed. Encourage people to change their email addresses themselves (if your system allows it) and respect all opt-outs. It’s better to lose a subscriber than to have that person tag you as a spammer.Create an editorial calendar a few months at a time.Think about what’s going on in the next few months, not only in your organization, but in your community and on the calendar (e.g., holidays, changing seasons). Pick a schedule that works for you and the people on your list based on past experience, such as monthly, twice a month, or weekly. If you aren’t sure where to start, try every two weeks and adjust from there. Plan out some topics, mixing good information with advocacy calls to action and fundraising appeals. Be prepared to adjust your topics based on what’s happening in the headlines (that shows you are timely and current, which are big bonuses in email marketing).Write and design your email messages – always with your readers in mind.Pay very close attention to your subject line – make it benefit-laden or intriguing for the reader.Talk directly and personally to your readers. Write articles that are timely, helpful, and interesting to them. Also makes sure readers understand how important they are to your success.If you aren’t comfortable with HTML, start with a template from your service provider. Design for the preview pane (those first few inches at the top of your message are vital), and use mostly text with a few good images. Remember to appeal to skimmers: use headlines, subheads and short chunks of text.Measure the results and track over time.How many people are opening the email? How about clicking on links and which ones? Who is following through on calls to action, like donating? How many people unsubscribed and which addresses bounced? Analyze your results and adjust accordingly in future emails.Read the full version of this article with additional tips here:http://www.nonprofitmarketingguide.com/resources/email_newsletters/emailsteps/ Kivi Leroux Miller is president of www.NonprofitMarketingGuide.com and hosts a real-world, affordable weekly webinar series for do-it-yourself nonprofit marketing staff. Scroll down below to download the transcript and slides.Does your email newsletter have what it takes to turn casual observers into gung-ho supporters, and supporters into generous donors? Do they check their inboxes fervently and religiously chomping at the bit in anticipation of your organization’s next email? Or, rather than cracking open their wallets in search of the ATM card, are your email subscribers “filing” your emails away in the “read later” folder?During this Nonprofit 911 call, Kivi Leroux Miller, president of EcoScribe Communications and Nonprofit Marketing Guide.com, will cover the basics of effective e-newsletters, including answers to those pesky questions about what to send and how often.In addition the basics, what next-step topics can you expect?Segmenting your listsUsing auto-responders (trigger emails) to get your supporters more deeply involved with your causeWriting calls-to-action that get your readers clickinglast_img read more