Citing a Natural Brand Extension Saveur Launches a Wine Club

first_img “To be honest, it’s really just another way to connect with our audience,” Gregory Gatto, VP and publishing director for the Bonnier Lifestyle Group, tells Folio:. “We know from our research that they’re really interested in this.” Saveur wants to be your new sommelier. The Bonnier-owned food, wine, and travel magazine announced its entry into the membership club game with the launch of “Saveur Selects,” a curated, globally-sourced wine club in partnership with California-based winery and importer Terravant Wine Company. For $74.99 per shipment, members will receive four bottles of wine selected by Saveur’s editors, six times per year. Far more than simply an additional revenue stream to bolster the brand’s bottom line, however, the wine club is seen as a natural fit for Saveur and an added touchpoint for the brand that aims to position itself as an authority on taste. While other publishers may offer wine clubs at varying price points or with higher frequency, Saveur’s offering is intended to leverage the knowledge of its editors — and Terravant’s experts around the globe — who already aim not only to discover, but to tell stories about compelling cuisines and the cultures behind them as part of their day-to-day jobs. A major feature in Saveur’s October/November issue, for example, reveals the origins of the world’s oldest known winery, a 6,100-year-old site discovered in an Armenian cave in 2007.  “Our audience certainly appreciates wine, but I don’t feel like we are crushed by pretension,” Gatto continues. “Obviously, in the club, these wines are discounted. We didn’t want to make it out of reach for everybody. We’re going to be pushing people to try something new. It might be something outside of their comfort zone, and I think people are less likely to do that if its cost prohibitive.”center_img “It’s not just about the trendy thing right now, but the people, the place the culture,” says Gatto. “Our coverage of wine is also like that. People really like the discovery aspect of our coverage. We want to find these little cult gems that are out there.” Only a few weeks in, it’s too early to tell the extent to which Saveur’s audience will embrace “Saveur Selects,” but Gatto is optimistic that the club’s competetive price point will provide a large enough tent for the brand’s mostly affluent, Gen-Y audience. Forging new connections with readers off the printed page (or smartphone) is imperative, says Gatto, who emphasizes the vital role of editorial curation in the selections — giving members the same sense of discovery provided by Saveur’s content and pushing them to step outside of their comfort zones. Each shipment will include tasting notes, recipe pairings, and, most importantly, stories around the people, culture, and history from which each bottle is sourced. New members can receive the first shipment, two bottles each of a 2014 Petite Sirah from the foothills of the Sierra Nevada and a 2015 Gewüerztraminer from Washington, up until the second shipment is released in November.last_img read more

In Other News San Antonio to Leverage Military Missions to Promote Bioscience

first_imgSan Antonio officials are close to implementing a plan to significantly improve collaboration between the city’s military medical research missions and the region’s bioscience industry. The initiative is intended to boost growth in life sciences firms and jobs by establishing formal alliances between military, educational and private sector entities, reports the San Antonio Business Journal. “We can partner with and leverage these missions to create commercialization opportunities for our local entrepreneurs and to increase the growth of our life science ecosystem,” said Mayor Ron Nirenberg. … The Air Force has agreed to pay the city of Portsmouth, N.H., up to $14.3 million to construct a water treatment facility with a dual filtration system to eliminate two types of PFAS chemicals from city-owned wells at the former Pease AFB. The Air Force previously paid for a demonstration project started two years ago of activated carbon filters for two wells at the site now known as Pease International Tradeport, reports Seacoastonline.com. The city anticipates starting construction on the 18-month construction project early next year. … The 49th Wing at Holloman AFB, N.M., and all co-located units will shift from Air Combat Command to Air Education and Training Command on Oct. 1, officials announced Thursday. The realignment will place Holloman, which hosts MQ-9 Reaper and F-16 Fighting Falcon formal training units, under the major command with responsibility for recruiting, training and educating airmen. The change will allow MQ-9 pilots and sensor operators to attend initial training and graduate training within a single command, according to a press release.Air Force photo by J.M. Eddins Jr. Dan Cohen AUTHORlast_img read more

Pics Swimsuitclad Priyanka Chopra flaunts her curves like a boss

first_imgSwimsuit-clad Priyanka Chopra chills by poolsideInstagramPriyanka Chopra is having a gala time with her hubby Nick Jonas as they are vacationing together. The actress recently posted some sizzling photos from the trip.The diva posted a number of photos on Instagram thanking Nick for clicking the pictures. Wearing a white swimsuit, Priyanka looked a complete stunner in the photos.Flaunting her curves by the pool side, the actress looks extremely sexy. Crediting her husband for the clicks, she captioned it as “Best use of a vacation. The hubby taking pictures. Lol”.Priyanka is often trolled for marrying a man who is 10 years younger to her. However, she never gets bothered by those negative comments. She always posts happy pictures and videos that reflects the kind of bonding she has with Nick.Meanwhile, she will soon be seen in The Sky Is Pink. Directed by Shonali Bose, the movie also features Farhan Akhtar and Zaira Wasim. It is slated to be released on October 11 this year.last_img read more

Documentary Examines the World of Organ Transplants and Houstons Role In It

first_img 00:00 /09:58 Listen Pixnio X As home to the Texas Heart Institute, Houston is a major hub for organ transplants, and the institute is featured prominently in a new NOVA documentary on PBS called Transplanting Hope.The documentary takes an inside look at how transplants work, follows stories of both donors and recipients, and shows how scientists are aiming to end the organ shortage.In the audio above, Ernie Manouse talks with director Niobe Thompson about the making of the film and Houston’s role in the process.Transplanting Hope airs on Houston Public Media, TV 8 on Wednesday, Sept. 26, at 8 p.m.center_img To embed this piece of audio in your site, please use this code: Sharelast_img read more