The Advertising Standards Council of India (ASCI) has served a notice to India’s largest telecom operator, Bharti Airtel, terming its advertisements to promote 4G services as “misleading”.The self-regulatory body for advertising content in India has asked the operator to withdraw the advertisement.”The claim in the ad, ‘Airtel 4G is the fastest network ever’ and ‘If your network is faster, we will pay your mobile bills for life’, is misleading by omission in the absence of appropriate disclaimers in the print, TV, hoarding advertisements. The advertisement contravened Chapter 1.4 of the code,” said the notice.The advertisement was rolled out after Airtel announced its nationwide launch of 4G services in August.”We have advised the Advertiser to withdraw or to modify appropriately the said advertisement before 7 October 2015 or seek a review of the decision. If you continue to see the advertisement after the due date, kindly bring the same to our notice,” said the ASCI notice.The ASCI move comes in the wake of a complaint filed by a customer whose identity could not be traced, Livemint reported.Airtel said that it has asked the ASCI to review its decision and is furnishing data to defend its promotion of 4G service through the advertisement.”We are confident of getting a favourable response from them,” an Airtel spokesperson, told The Economic Times.”4G technology is proven to deliver the fastest Internet experience, and the same has been accepted globally. As the only commercial providers of this world-class technology in India, our advertising campaign revolves around the 4G promise of fastest Internet speeds and features a set of claims that are based on rigorous test conditions,” said a statement from Airtel.
Want to keep up to date with the latest traffic and travel news?Each day Stoke-on-Trent Live journalists bring you the latest news on the roads and railways across Stoke-on-Trent, North Staffordshire, South Cheshire and further afield to help keep you on the move. For the very latest updates on roads including the M6, A500, A50 and more, visit our dedicated traffic and travel news channel here. We also run a live news feed each weekday, which you can access on our website’s homepage from 7am to 9pm from Monday to Friday. And for more as-we-get-it updates on the roads across the region and beyond, join The Sentinel’s traffic and travel Facebook group here. Get the biggest Daily stories by emailSubscribeSee our privacy noticeThank you for subscribingSee our privacy noticeCould not subscribe, try again laterInvalid EmailUPDATE: The road has now reopened, according to traffic data company INRIX – although there are now reports of a second accident. A road was closed after a vehicle overturned this morning. Traffic data company Inrix reported Hilderstone Road was closed in both directions due to an overturned vehicle between B5027 Uttoxeter Road and Butterhill Lane. The road was closed after the accident near Twirlow Farm and this is affecting traffic between Hilderstone and Sandon and the A51. The accident is believed to have taken place shortly after 5.30am this morning – with the road reopening at around 6.20am. Read MoreFirefighters tackle early morning house fire The approximate location of the accident (Image: Inrix/Google)