Magazines Lean into the Royal Wedding Across Platforms

first_imgWhat is presumably the last prominent royal wedding out of the House of Windsor until four-year-old Prince George ties the knot, the wedding of Meghan Markle and Prince Harry is a topic of intensive coverage for nearly every media outlet from news organizations like CNN to wedding-specific publications like Brides. But the coverage differs from publication to publication, each brand working to find an angle that sets them apart.Unlike past royal weddings, even ones as recent as Prince William and Kate Middleton, media has never had more platforms, from special print editions to live social media posts. Instantaneous information sharing will surround this international event in a way that it never has before, and publications recognize the power of this new information-delivering, audience-engagement tool. The only caveat being, how can they leverage their many platform options to stand out among the hundreds of other brands that are competing for the same audience’s attention?Standing out on newsstandsTown & Country, who dedicated almost its entire homepage to the royals, in addition to building a separate section called “The Royal Wedding,” is one of the several publications who decided that the royal wedding was a worthy topic for creating a special edition print issue. Partnering with Hearst Specials, the magazine set out to create not one, but two bookazines dedicated to the wedding and to the future princess. “Successful collector’s editions require that the subject have some longevity on newsstand and the story of Markle is here to stay,” says Jacqueline Deval, VP, publisher of Hearst Books. She continues that in addition to having a long tail, other criteria behind selecting any given subject for a bookazine includes having a compelling narrative arc that appeals broadly to multiple demographics.T&C’s first bookazine, “American Princess: Meghan Markle,” hit newsstands just over a month before the big day on April 12, with a cover price of $13.99. And while this special edition hit shelves first, it was a last minute addition to the brand’s coverage plan, which initially included only one special edition called “Royal Wedding,” also priced at $13.99, that is set to hit newsstands one week after the May 19 wedding.Deval tells Folio: that the decision to include advertisers in special editions usually depends on timing. “Given the super-fast deadline on ‘American Princess,’ we decided instead to put our focus on leveraging the ‘Wedding’ bookazine, in which there is advertising,” she says. Yet deciding to not include advertising doesn’t limit the brand’s revenue stream. Newsstand sales alone can being in a few million per edition, depending on the sell-through rate.Other glossies, like Vanity Fair and People, are also known for featuring the royals on their covers, if not producing special editions about the family. “For the last 10 years, any time a member of the royal family was on the cover of Vanity Fair, the issue sold at least 20 percent more than the average issue in that particular year,” says Monica Ray, EVP of consumer marketing for Condé Nast.Noticing a similar trend for their brand, People has featured the royals more than any other one subject in their history. “Princess Diana is actually the person that has been on the cover of People magazine the most,” says Susanne Mei, general manager of PeopleTV. “As of last year that was in fact true, so People’s readers and People’s reporters have always covered the royals in a pretty in-depth way.”Instantaneous coverageWhile print has driven revenue for a variety of brands, digital coverage has been a key player in grabbing views for the past month.“April was our best month ever. Our comScore was 6.1 million, up 170 percent over the previous year,” says Elizabeth Angell, digital director of Town & Country. “Royals coverage accounts for about 40 percent of our traffic and is a huge part of that growth. Our readers have responded enthusiastically and it’s helped us to grow our audience on Facebook and Instagram considerably as well.”For brands who find their audience, and thus themselves, entangled in the royal romance, providing a platform for their readers and viewers to watch the wedding live is a no-brainer for gaining more traction on the story. But with the availability of dozens of live streams on the internet and on television, finding a way to provide a unique take on the wedding is essential.Meredith’s coverage of the live event will come through PeopleTV, an advertisement-supported free TV streaming service from People magazine, with collaboration from Martha Stewart Weddings. Leveraging People’s decades of royal family expertise to report from the ground at Windsor Castle, “the royals are really the sweet spot for the People brand, and they have been for a really long time,” Mei tells Folio:.The collaboration with Martha Stewart Weddings comes during PeopleTV’s live coverage. Darcy Miller, editor-at-large of Weddings, will be serving as a correspondent and will provide another sort of expertise on the goings on of the wedding.Beyond knowledgeable reporting, PeopleTV also integrated Meghan and Harry’s wedding into its newly-annual “Wedding Week,” a franchise it created last year as a cheerful take on the Discovery Channel’s widely-popular “Shark Week.” The week of programming in the past showed exclusive access to celebrity weddings as well as featured wedding-themed shows. This year, the week started out with the wedding of one of the Property Brothers before diving deep into the lead up and the livestream of the royal wedding.Mei says that Wedding Week has been very popular with viewers and advertisers, alike. “There are some topics, like crime for example, that readers and viewers are interested in, but a lot of times advertisers don’t necessarily want their content associated with that,” she says. “But a wedding, and particularly a royal wedding, is a great opportunity with positive feelings and beautiful pictures and happy people and it’s really perfect content for the advertisers to align themselves with.”Furthermore, using the royal wedding live stream as steady access to its audience, PeopleTV plans on integrating promos for other unique programming in hopes to bring viewers back after the wedding.“If the traffic to People.com is any indication of what we can expect of PeopleTV’s coverage is that it’s going to be pretty high,” says Mei. And for those viewers without cable subscriptions, she hopes that after downloading the app, they will come back to find other original shows that are appealing to them. “Royal wedding is like our Super Bowl,” says Lisa Gooder, executive editor of editorial for Brides, who is taking a different approach to live streaming the wedding on Brides.com.Partnering with Condé Nast Entertainment, Brides is bringing in celebrity hosts and guests to a swanky suite in the Plaza Hotel in New York, and having an intimate viewing party, sponsored by brands that are familiar with wedding coverage. With only one reporter on the ground in London, the bridal publication is viewing the watch party as a way to pour over every detail of the wedding as it unfolds, from the dress designer to the food at the reception.  Unlike People, Brides’ expertise revolves around the wedding itself and will bring the conversation back to the elements of the wedding, as that is what appeals to their audience of primarily brides and grooms-to-be. “I think we have really great experts lined up,” says Gooder. “I feel like a lot of [brands] are streaming and commenting on this, but Brides has a level of expertise as it related to the actual wedding.”Both PeopleTV and Brides are offering the only live video coverage of the event for both of their respective parent companies, Meredith Corp. and Condé Nast. “Other brands here in the Condé Nast building are going to be sharing our stream,” says Gooder. “This content is of interest to their audience too. They’re covering it but perhaps not as deep as Brides, so they’ll be picking up our feeds.”What follows the royal wedding?After the last special wedding editions are on the newsstands and the features in next month’s issues have gone to print, how will publications supplement the influx of views they received over the past few months?“Hopefully, they’ll have some children, and then there will be some good coverage there,” says Mei. “Obviously not quite the live event, but we’ve gotten a few special shows around the lives of William and Kate’s first two children.” “It’s been seven years since Will and Kate and we were all thrilled when this happened, but it’s not like anyone was really waiting for it,” says Gooder. “There was always another wedding or another trend or something happening that we’re covering.”last_img read more

ARREST LOG Wilmington Police Make 4 Arrests Issue 3 Summons

first_imgWILMINGTON, MA — According to Wilmington Police Logs, Wilmington Police issued the following arrests and summonses between August 23, 2018 and August 29, 2018:Thursday, August 23Corey M. Brennan — Warrant. (Arrest)Irving D. Garcia (33, Lawrence) — Warrant. (Arrest)Enid Kituku (26, Lowell) — Unlicensed Operation of a Motor Vehicle. (Summons)Vanessa C. Moreira (33, Saugus) — Assault & Battery with a Dangerous Weapon on a Pregnant Victim. (Arrest)Nicholas J. O’Connell (21, Wilmington) — Operating A Motor Vehicle with a Suspended or Revoked License and No/Expired Inspection Sticker. (Summons)Friday, August 24Paul K. Fleming (57, Tewksbury) — Unlicensed Operation Of A Motor Vehicle, Number Plate Violation, No/Expired Inspection Sticker, Forge/Misuse of RMV Document, Unregistered Motor Vehicle, and Tire Tread Depth Violation. (Summons)Saturday, August 25Gregory Mercurio (29, Quincy) — OUI Liquor and Marked Lanes Violation. Mercurio was pulled over at Woburn Street and Andover Street. (Arrest)Sunday, August 26NoneMonday, August 27NoneTuesday, August 28NoneWednesday, August 29None(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedARREST LOG: Wilmington Police Make 4 Arrests & Issues 3 SummonsesIn “Police Log”ARREST LOG: Wilmington Police Make 2 Arrests & Issue 1 SummonsIn “Police Log”ARREST LOG: Wilmington Police Make 5 Arrests & Issue 4 SummonsesIn “Police Log”last_img read more

Iraqi forces sweep across Kirkuk

first_imgMembers of the Iraqi Kurdish security forces stand guard at a checkpoint in Altun Kupri, 40 kilometres south of Arbil, the capital of the autonomous Kurdish region of northern Iraq. Photo: AFPIraqi forces seized the Kirkuk governor’s office, key military sites and an oil field on Monday as they swept across the disputed province following soaring tensions with Kurds over an independence referendum.The rapid advance, involving troops, tanks and armoured vehicles, aims to recapture oil and military targets that Kurdish forces took over during the fightback against the Islamic State group (IS).Iraqi forces thrust into Kirkuk city, capital of the oil-rich province, and took control of the governor’s office, which had been left deserted, the federal police chief said.Thousands of residents fled Kurdish districts, heading in buses and cars towards the autonomous Kurdistan region of northern Iraq.“We’re leaving because we’re scared there will be clashes” in the ethnically mixed city of 850,000 people, said 51-year-old Chounem Qader.Meanwhile crowds on the streets of Kirkuk’s southern outskirts welcomed Iraqi forces as they entered the city, where they were seen raising Iraqi flags in the place of Kurdish ones.President Donald Trump said the United States was “not taking sides” in the conflict as the US-led coalition urged Kurds and Iraqi forces to focus on fighting the jihadists, on the verge of losing their last strongholds in Iraq.The International Rescue Committee aid group urged all those involved in the fighting to “do everything within their power to protect civilians”.Federica Mogherini, the European Union’s chief diplomat, urged both sides “to seek dialogue in order to preserve Iraq’s unity and long-term stability.”The EU on Monday also approved sending an expert mission to Baghdad to help Iraq with its civilian security strategy.The police called on residents who had fled to return as it said the situation was stable, and late Monday declared a night-time curfew in Kirkuk city.Iraqi and Kurdish peshmerga forces exchanged artillery fire early Monday south of Kirkuk city, after the launch of the operation overnight which triggered a spike in oil prices on world markets.‘Danger of partition’Pumping stopped at Kirkuk’s two main oil fields as Kurdish technicians halted operations and left the wells, an oil ministry official said.A Kurdish health official said at least 10 peshmerga fighters were killed and 27 wounded during fighting overnight.The rapid progress of Iraqi forces suggested that Kurdish fighters were withdrawing with little or no resistance in many areas.Iraq’s Joint Operations Command said its forces had retaken the K1 military base northwest of Kirkuk, the military airport east of the city and the Baba Gargar oil field, one of six in the disputed region.The operation follows an armed standoff between Kurdish forces and the Iraqi army prompted by the September 25 non-binding referendum that produced a resounding “yes” for Kurdish independence.Baghdad has declared the vote illegal.Iraqi Prime Minister Haider al-Abadi said the operation was necessary to “protect the unity of the country”.“We call upon all citizens to cooperate with our heroic armed forces,” he added.Peshmerga forces loyal to the Patriotic Union of Kurdistan (PUK), a political party linked to Iraqi President Fuad Masum, a Kurd, were reported to be withdrawing from areas under their control.The PUK had supported a UN-backed plan for negotiations with Baghdad in exchange for dropping the referendum.‘Declaration of war’Pro-PUK forces were deployed south of Kirkuk, including at oil fields, while fighters loyal to the rival Kurdistan Democratic Party (KDP) linked to Iraqi Kurd leader Massud Barzani who initiated the referendum, were deployed to the north.As the tension escalated, Trump said Washington was “not taking sides in that battle”.The US-led coalition battling IS called for dialogue between THE Iraqi and Kurdish authorities.“All parties must remain focused on the defeat of our common enemy, ISIS, in Iraq,” said Major General Robert White, a commanding general in the coalition, referring to IS.The coalition said it was aware of reports of clashes but they appeared to be the result of a “misunderstanding and not deliberate”.On Sunday, Iraq’s National Security Council said it viewed as a “declaration of war” the presence of “fighters not belonging to the regular security forces in Kirkuk”, including fighters from Turkey’s outlawed Kurdistan Workers’ Party (PKK).Ankara, which fears the independence vote by the Iraqi Kurds could spark similar moves by its own Kurdish minority, said it was ready to help Baghdad oust Kurdish fighters from Kirkuk.Long claimed by the Kurds as part of their historic territory, Kirkuk province has emerged as the main flashpoint in the dispute.Polling during the referendum was held not only in the three provinces of the autonomous Kurdish region but also in adjacent Kurdish-held areas, including Kirkuk, that are claimed by both Baghdad and Iraqi Kurdistan.The Kurds have been in control of six fields in the Kirkuk region providing some 340,000 of the 550,000 barrels per day exported by the regional administration.The fields would provide crucial revenue to Baghdad, which has been left cash-strapped from the global fall in oil prices and three years of battle against IS.last_img read more

Texas DACA Recipients Welcome Supreme Court Decision But Want A Permanent Solution

first_imgCraig Hartley for Houston Public MediaCésar Espinosa (right), founder and executive director of FIEL Houston, supports that DACA recipients continue applying to renew their permits, both the one that grants them the DACA recipient status, as well as the one that authorizes them to work legally in the United States.DACA recipients from Texas reacted positively on Tuesday to the U.S. Supreme Court’s decision not to take a case that could have meant the definitive termination of the program, but noted what they really want is a permanent solution for the uncertain situation of so-called ‘dreamers’ in the form of legislation, an idea they have repeated for months, particularly since President Donald Trump announced back in September that his Administration would end the Obama-era program.DACA stands for Deferred Action for Childhood Arrivals and is a program former President Barack Obama created in 2012.Julieta Garibay, Texas director and co-founder at United We Dream (UWD), expressed her satisfaction with the Supreme Court’s decision in an emailed statement in the sense it “allows immigrant youth who have had DACA or currently have DACA status that is expiring more time to renew.”However, while noting the decision “is a relief for some in our community,” Garibay’s statement added that “it is not the permanent solution that we fighting for and that immigrant youth deserve.”Óscar Hernández, a member of UWD who lives in Houston and who is a DACA recipient, agreed with Garibay.“I know that our community needs a permanent solution for this situation. So, knowing that DACA is available, it makes me happy that those of us who have it can continue to renew,” said Hernández, but he added: “I also know that there is hundreds of thousands of undocumented immigrants who have not been able to apply who would benefit from it and who cannot apply for the first time now. So, it’s still very concerning about what’s gonna happen to the rest of the community.”Hernández was actually a little bit skeptic about to what extent the Supreme Court decision is fully beneficial for the so-called ‘dreamers’. “I don’t know how this is going to affect us moving forward because there is an urgency for there to be a permanent solution to DACA and if they’re gonna continue the process with DACA that might also cause like a bump for us, our fight for this permanent solution, because the [Trump] Administration, like many other people, many Democrats and Republicans, can hide behind “Well, DACA is still available, so why should we solve this problem?” I mean, that’s one of the concerns that I’ve had.”Asked about whether he thinks it is a good idea for DACA recipients to continue applying for renewals of their work permits, Hernández said he thinks it is, among other reasons because the government already has their information inasmuch they had to submit it when they sent their original applications.César Espinosa, founder and executive director of Houston-based Immigrant Families and Students in the Struggle (popularly known as FIEL, by its acronym in Spanish), a group that advocates for a comprehensive immigration reform, agreed with Hernández in the sense DACA recipients should continue trying to renew their work permits –pertaining to both the DACA recipient status and to be authorized to work legally in the United States–, among other reasons, because he doesn’t think immigration authorities would use the personal information they have about DACA recipients to detain them.“One of the things that had been flying around prior to the decisions made by the courts was that our information was gonna be used to track us down and, up and to this point, we have not seen that,” noted Espinosa, who is a DACA recipient himself, who added that “at the end of the day immigration, USCIS, already has our information.”Espinosa agreed with Hernández in the sense that what his organization wants is a permanent solution.“We can’t be relying on what the court says or we can’t be relying on more, more executive orders. We need something permanent that we can rely on so that we can continue to plan our lives on the long term,” stressed the activist, who nevertheless also made clear that FIEL would not be satisfied with legislation that only took care of DACA recipients because their term goal is a comprehensive immigration reform that will provide a relief to a bigger segment of the undocumented community.In the meantime and regardless of the fact DACA is in a legal limbo, the White House still thinks Congress can do something about the program before the theoretical March 5th deadline the Trump Administration had established.“Absolutely he’s encouraging them to get something done,” White House press secretary Sarah Sanders said during her Tuesday press briefing referring to members of Congress. “We’re still hopeful that something happens on this and Congress will actually do its job,” she added.The Harris County Republican Party has the same opinion as the White House.Vlad Davidiuk, the party’s communications director in the county, said they felt “disappointed that the [Supreme] Court decided to continue holding dreamers in limbo with DACA status,” but added they believe that “the intention and feeling of the [Supreme] Court was to give members of Congress time to work together and find a solution to give ‘dreamers’ an opportunity to emerge from the shadows in which they were left by President Obama’s failed policy.”“The situation will be resolved only when Congress can work together and find a solution, rather than relying on court orders or unlawful executive orders,” emphasized Davidiuk, who specified that –at the county level— the party’s opinion on DACA is that it was “a well-intentioned solution that was done in an ill-proposed way by the previous Administration.”Houston Public Media reached out to the Houston-based group Texans for Immigration Reduction and Enforcement, but, at the time of publication of this news report, they had not responded to a request for comment. 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