The farmers in the Shekhawati region of Rajasthan, largely comprising Sikar, Jhunjhunu and Churu districts, withdrew their 13-day-long agitation early on Thursday after the BJP government agreed to waive crop loans up to ₹ 50,000 and appointed a committee to study the procedure adopted in other States for its replication here.After the marathon talks with a group of Ministers till late on Wednesday night, CPI(M)-affiliated All India Kisan Sabha (AIKS) announced withdrawal of agitation and appealed to farmers to lift the blockades put up at scores of places on the highways. The sit-in being staged in several towns of the region will also be finished and roads vacated.AIKS president and Amra Ram, who led an 11-member farmers’ delegation in the negotiations, said the State government had agreed to most of the demands regarding procurement of crops at minimum support price and removal of restrictions on the sale of cattle. He appealed to farmers to clear the blockades and allow movement of vehicles.In addition to the crop loan waiver of ₹ 49,500 crore, the farmers were also demanding implementation of the Swaminathan Commission’s report, free electricity for agriculture and increasing farmers’ pension from ₹ 500 to ₹ 5,000 per month.
2 ‘newbie’ drug pushers fall in Lucena sting Though Teng failed to make another basket after that, his nine-point and two-rebound contribution proved to be enough.“He played well,” said coach Pido Jarencio of Teng’s performance.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThe 26-year-old guard, meanwhile, was satisfied for his decent showing in his first game back.“I really wanted to come back and play here in the PBA because this is my dream,” he said. LATEST STORIES AFP official booed out of forum GlobalPort wards off TNT to stay in playoff hunt What made his return more special was the presence of Jarencio, the same mentor who molded him in his heyday in UST, as they continue their history this time in the pro league in hopes of recapturing the magic.“I never imagined that I will be playing again under coach Pido. I didn’t even expect to get a call from them in the middle of the season, so maybe, this is a blessing that I was given this opportunity,” he said. “It adds to my confidence and excitement that I’m under coach Pido again. I know his system and I know what he wants from me when I’m on the floor.”Away from the game since being left unsigned by Kia at the start of the season, Teng admitted that he felt like a neophyte once again. But he knew better to use his experience to his advantage and make an impact for his new team.“I played four years in the PBA, but it felt like my first game. But I had the experience, I learned my lessons when I was away from the PBA and those struggles became my motivation to improve,” he said“I worked hard for this chance and I hope I continue playing well. I’m gonna make most out of this.”ADVERTISEMENT NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Typhoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Don’t miss out on the latest news and information. Slow and steady hope for near-extinct Bangladesh tortoises MOST READ View comments Brace for potentially devastating typhoon approaching PH – NDRRMC Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles02:08PBA Season 43 Preview: Globalport Batang Pier01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Read Next PBA IMAGESGiven another more chance by the same coach who saw him experience the highest of highs in his career, Jeric Teng made the most of his newfound opportunity in GlobalPort.Entering at the 3:39 mark of the first quarter, the former King Tiger immediately announced his entry to his new team, drilling three treys to help the Batang Pier seize early control en route to the 99-84 victory over TNT.ADVERTISEMENT
“We need to improve on our finish last year, but we have a tough task ahead of us. As we all know, other teams have been rebuilding since last year. It’s a never ending process. Two years ago, they’ve stockpiled their players so we just have to assess everything once the season gets going,” he said.The Soaring Falcons will have a virtually intact line up with Cameroonian big man Papi Sarr upfront, together with the trio of Jerrick Ahanmisi, Robbie Manalang, and Sean Manganti.Pumaren, though, is expecting more from his bench unit as he wants Adamson to be unpredictable on both ends.“Hopefully, we can get some lift from our guys and the rest of the team because it’s so hard if you rely in only a couple of guys. You’ll be predictable,” he said.But more than the talent, Pumaren is putting emphasis on he mental side of things as he seeks to see a more mature Adamson crew this year.ADVERTISEMENT MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Trump signs bills in support of Hong Kong protesters “Slowly, we’re picking up. What’s important for us is to stress and make sure that we can be mentally tough and prepared for this coming season in terms of how to handle pressure.” Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games NBA: ‘Special’ Kyrie Irving to be a better playmaker with Celtics, GM Ainge says NATO’s aging eye in the sky to get a last overhaul Sports Related Videospowered by AdSparcRead Next Coach: Franz PumarenLast Season: 8-6 (Final Four)Holdovers: Jerrick Ahanmisi, Robbie Manalang, Papi Sarr, Sean MangantiAdditions: Tyrus Hill, Koko PingoyKey Losses: Jaydee Tungcab, Harold NgADVERTISEMENT Don’t miss out on the latest news and information. After bursting into the Final Four last year, Adamson is now regarded as one of the contenders for this season’s championship.Coach Franz Pumaren is well aware of that, and he believes that it’s time for the young Soaring Falcons embrace the challenge head-on.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games opening“It’s important for us to start manning up, start accepting the pressure. The difference right now, probably, is that other teams will be preparing for us, unlike last season that they underestimated us because we’re consistent being at the bottom of the team standings,” he said.With focus on consistency in his program, Pumaren has also set higher expectations for his team—from just merely trying to make the Final four to achieving higher than fourth place. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments Hotel says PH coach apologized for ‘kikiam for breakfast’ claim LATEST STORIES For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity.
New Zealand coach Mike Hesson is hoping the Hagley Oval pitch for the second Test against Australia will pose a challenge for the batsmen from both sides after the green Basin Reserve wicket eased out by the end of the first day of the opening Test.Australia captain Steve Smith had little hesitation in putting New Zealand in to bat after winning the toss in the first Test that started last Friday in Wellington.The hosts essentially lost the match in the first hour as Australia exploited the seamer-friendly conditions and crashed to 51 for five inside 12 overs. They were eventually skittled out for 183. (Also read: Australia should brace for a strong New Zealand backlash: Darren Lehmann)The pitch, however, browned off quickly and while Australia went through some tough periods, the ball did little off the wicket from the second day as they built up a massive 562 with Adam Voges scoring a double century.Australia won the match by an innings and 52 runs on Monday.”I would have liked this to have been much greener than it was. It only seamed for two hours and that meant that both sides weren’t able to be exposed in those conditions,” Hesson told reporters in Wellington on Tuesday.”It’s a bit different when it seams for two hours, it makes the toss a little bit more important.”I think if you’re good enough to make the most of it you can be exposed. Ideally you’d like both sides to have a bit of a crack at it when it does seam.”advertisementNew Zealand’s top seven batsmen in the first innings at the Basin Reserve fell to catches behind the wicket, indicating how disciplined the Australians were with their lines and their ability to get the ball to do just enough off the surface.In New Zealand’s second innings, they were able to get the older ball to reverse swing.Australia’s batsmen had issues with the moving ball against England last year, but they were not tested to the same extent by New Zealand’s pace attack, who were also tight but did not get the same assistance from the pitch or through the air.”We haven’t been able to expose them on those surfaces because we haven’t moved the ball,” Hesson said.”Even this Test match we weren’t able to move the ball off the straight whether that be in the air or off the wicket and that’s something we’re going to have to work on in the coming days.”The second Test starts on Feb. 20 in Christchurch.
DTI creates Marahuyo, a luxe Filipino fashion brand for global buyers Matteo Guidicelli had saved up for Sarah G’s ring since 2014? LATEST STORIES Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics NBA: Kawhi, George seek more for Clippers than beating Lakers PLAY LIST 01:48NBA: Kawhi, George seek more for Clippers than beating Lakers01:43Who are Filipinos rooting for in the NBA Finals?00:50Trending Articles02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue Becoming his own man P11-B loan for SEA Games hosting not an issue — Cayetano MOST READ FILE – Kyle Kuzma of the Los Angeles Lakers looks on during the second half against the Boston Celtics at TD Garden on February 07, 2019 in Boston, Massachusetts. Maddie Meyer/Getty Images/AFPEL SEGUNDO, California — Los Angeles Lakers forward Kyle Kuzma will be sidelined at least until mid-October with a stress reaction in his left foot.The Lakers announced the extent of Kuzma’s injury Thursday before the start of training camp.ADVERTISEMENT NCAA: EAC salvages 2nd win, stuns Final 4 hopeful San Sebastian Canadian vaping study details danger from ‘popcorn lung’ chemical View comments Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ This jewelry designer is also an architect Don’t miss out on the latest news and information. Kuzma was injured while training with the U.S. national team in August. He still hasn’t been cleared for practice or game participation, and the Lakers won’t learn more until he undergoes an MRI exam after they return from a preseason trip to China around Oct. 13.Kuzma is the sole remaining member of the Lakers’ young core, most of which was traded for Anthony Davis in July.FEATURED STORIESSPORTSGreatest ever?SPORTSBecoming his own manSPORTSFormer PBA import Anthony Grundy passes away at 40The Lakers will hold their annual media day Friday ahead of their first formal practice under new coach Frank Vogel. Sports Related Videospowered by AdSparcRead Next
By Georgios Goulas,It is really impressive how many people are currently professionally engaged in finding talents. The term talent management has prevailed even in the staffing of jobs where you may not need to have extraordinary talents! Even for a simple office job, a talent acquisition specialist, manager, coordinator, etc. will reach you. The term recruiter is no longer enough for the area of human resources management.Nowadays, in many business activities, talent hunting is vital for becoming a leader in your field. A global “war for talents” is a fact. An excellent example is the professional football industry, where football clubs have set up worldwide networks to find and acquire top talents. The pioneer in creating a structured, modern and efficient talent management system was Sir Alex Ferguson, Manager of the colossal club, Manchester United. His ability to make successful business decisions alongside with his coaching style, created a unique Leader in Football history. For me though, his greatest success wasn’t the recruitment and development system he set up but the retention of the best players in the club for many years.From my point of view, this is the biggest challenge for an HR department today. The retention of your best! In order to succeed in this challenge, HR should work closely and effectively with the line managers. Alongside with a fair and reliable compensation and benefits policy, specialized training and development programs and a healthy working environment, the HR should help line managers to perform like Sir Alex.Sir Alex would always:help the players take responsibility for their actions by his exampleprotect the team. He kept the players calm during crisis (external or internal) and after bad resultsevolve by acquiring extra knowledge and skills. “If you don’t grow and develop they will abandon you” he used to sayclaim the best working conditions for his team because he believed that the players and all the staff members would perform better in a positive and well organized environmentkeep his players on their toes, by constantly creating challenges and motives so that they wouldn’t get bored with the daily routinebalance his criticism with encouragementbe an observer. He preferred to remain silent than interfere continuouslytell the truth. He was honesturge his colleagues to find a hobby, to get rid of the job stress and to avoid burnoutnot stood in the way of players who wanted to leave the clubAbove all, Sir Alex had a vision. He worked to transform the club into an enormous and successful organization, where the best talents would have enough space and opportunities to grow and shine at the top level!The recruitment of top talents is probably easier for the famous brands by default. Maintaining the top talents though is not only a matter of brand, systems or policies. It is also, a matter of behaviour and relationships. To a great extent, it is about the personality and the leadership skills of the manager who deals with the talents every day.Georgios Goulas, HR Business Partner | Senior Recruiter | Career CoachFollow Georgios Goulas in LinkedInTweetPinShare8585 Shares
About the author: Chris Forbes is a certified Guerrilla Marketing coach and founder of MinistryMarketingCoach.com. He speaks and writes on the subjects of ministry marketing, faith-based nonprofit marketing, social marketing, and Guerrilla Marketing for nonprofits. Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with what Jay Conrad Levinson calls “You Marketing.”You marketing: is the kind of communication that centers on the organization. When I pick up your brochure as a prospect, I am learning about you. You are talking about you. You are telling your side of the story.Me Marketing: Most people are tuned into what matters to them. They tune in to the messages that speak to their needs from their perspective. If I pick up your brochure and it is talking about “me” I am far more interested. This approach, forces you to find the benefits and life-application of what you are offering to people.That reminds me of an illustration I read in the Outreach Church Communication’s Strategic Outreach Guide by Ed Stetzer and Eric Ramsey, imagine a restaurant that spoke only of their features in “you marketing”. They would talk about their staff, their great kitchen, their use of the latest cooking techniques. Who cares?Now, imagine that same restaurant with “me marketing.” They would talk about fresh ingredients, the options I have for what kind of food I want, the variety, the atmosphere of the restaurant for meetings and special occasions like my anniversary. They would make the price right for me, the food to my taste, the presentation pleasant to me.Now go back and look at your website or brochures. Do you tell about your mission, your great staff, your awards, your programs? Is it all about you-you, you, you? How can you change the copy to reflect more “me marketing?”
No. Unless they really, really want to.•It takes a huge amount of energy and time to blog. You have to be really enthusiastic about the medium, or it’s really not going to work.•Your CEO may not be your best spokesperson. Perhaps you have a volunteer, another staffer or a constituent that can speak better to what you’re attempting to accomplish through this mode of communications.•You’re welcome to blog yourself, but others may be doing it already! If you don’t want to start a blog yourself, what bloggers in your community are talking about your issue that you could reach out to and engage so they’re spreading the word on your behalf?It really comes down to the commitment and the purpose behind the blog. You need someone who will continually contribute and enjoy the process as it’s happening. And, it’s a great opportunity to think about whom you have helped, or what other champions or advocates you have who could blog to advance your mission.
Faithful reader and commenter Luke Renner had a great new year post I’d like to share.I really agree with it, and the message is right. I’d sum it up this way: preach to the choir (the people who care about what you do in some way OR have some personal connection to a person who does care). Then ask the choir to leave the church and go do personal performances wherever they go.Don’t try to convert the people who will never ever care. It will never ever work.Here are excerpts from Luke’s post:1 – Most of the people who support us right now are FRIENDS AND FAMILY.2 – For the most part, friends and family generally support WHO WE ARE more than WHAT WE’RE DOING. That doesn’t mean that friends and family disagree with what we are doing. It’s just that they know us as people first and foremost… and can find a way to support us on the merits of that relationship, even if they may not understand or agree with our choice of “mission.”3 – Most of our “new friends” who do support us ALREADY AGREED WITH OUR VISION before they met us. In other words, we did not change their mind or convince them of anything… we simply found them.There are countless people who already think like we do! In our case, these people might include: educators, filmmakers, technology companies, software developers, civil rights groups, etc.These groups of people already believe (strongly) in the merits of:– Education– Mass media as an instructional tool– The use of technology for human advancementIn other words… I DON’T HAVE TO CONVINCE THEM OF ANYTHING!!! These fine people are already sitting around somewhere, in total (or partial) agreement with what we are doing… they just don’t know we exist yet.Without a doubt, these groups are prone toward lending a helping hand.The job cannot be to convince people to believe in something. The job must be to find others who already hold the same values we do and invite them to join us.In other words, I have been working too hard at the wrong job!
On February 16, 2009, I had the honor to present at the 2009 Emerging Program Institute at the McColl Center for Visual Art in Charlotte, NC. At the bottom of this article are a PDF copy of the slides for this presentation. In addition, I’ve included some of my favorite articles from here in the Network for Good Learning Center. Enjoy!Favorite Articles10 Things to Avoid in Email Campaigns11 Steps to Success with Social Networking33 Ideas that Change the Fundraising Game4 Basic Website Tweaks5 Elements of a Good Story9 Email Do’s and Don’ts for the SenderBring Your e-Newsletter from Snoring to SoaringCreate an Online Fundraising Plan – Step 1: Work Your WebsiteCreate an Online Fundraising Plan – Step 2: Evolve Your EmailsCreate an Online Fundraising Plan – Step 3: Match Up Your Online and Offline MarketingCreate an Online Fundraising Plan – Step 4: Know Your NumbersDeveloping a Strategic Communications Plan Eight Things Your Home Page Must HaveEmail Signatures: A Missed Marketing OpportunityFive Deadly Sins of Website DesignHow to Ask for DonationsReport: Can donation page optimization boost online giving?Sample Online Fundraising PlanShould You Send Emails to Supporters via Outlook?The Secret to Getting People to Give: 15 Reasons Why People Donate To Increase Charitable Donations, Appeal to the Heart — Not the Head
Investing time now in building your storybank can ensure your people will always find the right story when they need it.When good causes realize that storytelling can enhance advocacy, fundraising, recruitment and just about everything they do, they start looking for stories everywhere. Staff retreats are held exclusively to collect stories. Board members and volunteers are interviewed to mine their experiences. Web sites are updated with “Tell Us Your Story” pages where members and others can post their anecdotes.Collectively, these processes can yield dozens (if not hundreds) of stories, which presents an entirely new challenge: once you’ve got ’em, where do you put ’em? The answer is a storybank, which can take many forms but generally serves one purpose: to provide a central repository where you can easily and quickly find a story that enlivens whatever point you want to make.We asked readers for best practices in storybanking so we could share them here. Many responded and we built on this feedback with new research of our own. The lessons learned are below, and through it all one message kept coming back loud and clear. If you’re serious about storytelling, get serious about building your own storybank. Stories can be a powerful tool, but they can’t help you if you can’t find them when you need them.Building it doesn’t have to be complicated or costly.If you haven’t started a storybank due to concerns over technical hurdles or huge start-up costs, stop worrying and start building. Some of the organizations that responded to our request had their IT departments whip up a simple proprietary database. Others got a little fancier – with built-in content management, online collection tools, and cross-referencing with photos – but one respondent simply set up a single folder (containing categorized subfolders) on her company’s intranet while another started with just an Excel spreadsheet.Two of the best articles about building a storybank and collecting stories come from FamiliesUSA. Although the organization focuses on health care issues, its tips are applicable for any good cause actively soliciting stories. “The Art of Story Banking” [PDF below] and “The Story Bank: Using Personal Stories as an Effective Way to Get Your Message Out” [PDF below] both offer clear step-by-step guides to help you get started.Collecting stories can also be simple and cheap.Some organizations solicit stories by advertising in internal newsletters and mailing lists. Others send out postcards advertising the URL of their online story bank where individuals could post their own stories. Brandon Seng of the Michigan Nonprofit Association strongly endorses the online approach since it eliminates faxing, transcribing, and other time-intensive activities.The Literacy Volunteers of Tucson used SurveyMonkey to collect information about the quality of their services from volunteers, tutors and students. The survey included some open-ended questions (e.g., “What can you do now that you couldn’t do before?”) and many respondents filled in these boxes with personal success stories.Cathy Beaumont of the University of British Columbia’s development office combs through various publications produced by the school and staff and tells us, “There’s no shortage of material.” On average, she finds two new stories per month to add to UBC’s online story bank.As part of her job as a communications officer at PATH, Teresa Guillien actually goes into the field for two weeks every year and produces six or seven stories per trip. She is accompanied by a consultant (a former NBC journalist), a videographer and a photographer and travels to various countries to interview people face to face.It’s not just about fundraising.Most organizations assume that stories support development, which is true, but we heard from many who were using stories in a variety of ways:The University of British Columbia uses stories to demonstrate to donors the school’s diversity. The Michigan Nonprofit Association uses stories to train staff and help them better understand the work of the organization. The Literacy Volunteers of Tucson uses them in volunteer recruitments and orientations “to give more humanity to the project,” according to Lisa Kemper.Jim Gangl from St. Louis County Public Health & Human Services told us his organization consisted of employees at the end of long careers mixed with younger ones just starting out. “Because there isn’t much in the middle,” he said, “we need stories to convey our experience.”And just this week we heard from an aquarium that was looking to tell stories on the labels of exhibits to create a more engaging experience for visitors. You may find entirely new ways to use stories, but first you have to find the stories and keep them in a safe, easily accessible place. So build your storybank and watch it build more interest in everything you do.To see a sampling of online storybanks:League of Women VotersBoston Youth Environmental NetworkAmerican Cancer Society (video story bank) To see how organizations collect stories online:FamiliesUSAMedicare Rights CenterBarack Obama – Share Your Story About the Economic Crisis(Thanks to Cathy Beaumont, Jim Gangl, Teresa Guillien, Lisa Kemper, and Brandon Seng for their assistance in writing this story.)About Andy GoodmanAndy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications, and has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. He currently serves on the faculty of the Communications Leadership Institute, which trains nonprofit executive directors and grantmakers.In 2007, Al Gore selected Andy to train one thousand volunteers who are currently helping the former Vice President engage more Americans in the fight against global warming. In 2008, Andy co-founded The Goodman Center to offer online versions of his workshops and additional communications and marketing classes to nonprofits, foundations, government agencies and educational institutions across the U.S. and worldwide. When not teaching, traveling, or recovering from teaching and traveling, Andy also serves as a Senior Fellow for Civic Ventures and is on the advisory boards of VolunteerMatch and Great Nonprofits.For more information, visit: www.agoodmanonline.com Resource made available in part due to the support of the Surdna Foundation
Download the MP3 audio recording, transcript, free e-book and presentation slides below!Everybody’s talking about Twitter and its potential for online fundraising, but is anyone actually raising money with it? What are the key success factors shared by nonprofits who have used Twitter successfully? Where do nonprofits start on Twitter?This webinar covers how to tell if Twitter is a good fit for your organization and where to find recommended resources, free tools and reading.In this presentation you will:Know how to explain Twitter to your grandmotherMaster the 4 post types – when and how to use themUnderstand the pros and cons of Twitter vs. email and direct mailLearn Twitter campaign management basicsTraining made available in part due to the support of the Surdna Foundation
Use the questions below to assess whether you’re ready to take on more with social media outreach and fundraising. Not there yet? Use the questions as the seed for a strategic online action plan.So, how does your nonprofit stack up?Is your URL guessable? Imagine one of your supporters (we’ll call her Sally) describing your organization to a friend or colleague (his name is Bob). Sally paints such an incredible picture of the impact you’re making and the value of your programs. Next time Bob hops onto the Internet, he thinks, “Ooh, I want to check out that nonprofit Sally recommended.” If Bob types in the name of your organization with a .org at the end, will he find you? Or, do you have dots, dashes and a venerable Morse code situation going on? Make it easy for potential supporters and search engines to find your nonprofit.Do you use website design strategically? Notice the inclusion of the word “strategically,” and the absence of the word “beautifully.” Whether you have a work of art for your homepage or a Spartan site, it needs to be effective. From big donate buttons to compelling language, make your site user-friendly. (Not sure where to start? See the tried and true “4 basic website tweaks” for a few tips.)Do you provide relevant content? If homepages could collect dust, would yours be in dire need of a Swiffer? What entices you to keep reading when you’re doing your own Web-surfing? Timely, interesting, compelling content. If your cause was mentioned in the news, share it on your website. If your program changed someone’s life-a constitutent or volunteer, for instance-share that person’s story. The same things that makes marketing and journalism successful will make your website copy sing.Can you collect email addresses on your website? Points one through three were ones to mull and consider; this one’s a simple yes or no. Have you made it easy, clear and enticing to sign up directly for email communications? (And by “enticing,” we mean something other than, “Get Our Newsletter.” Make your emails sound exclusive and valuable.) This simple mechanism will make your life easier (hooray, automation!), as well as your supporter’s. If you’re using an email marketing service like Constant Contact you can quickly create a sign-up form to embed right into your website.Can you accept online donations on your website? Regardless of their donation preference, 65 percent of all supporters will check out your website prior to making a donation. While they’re in this “open-minded moment” (considering contributing), make it easy for that person to donate right then and there. Web users are no longer shocked at the idea of making online contributions; a shocking discovery, instead, would be not having the ability to donate from your website. (Never fear: Network for Good can help you there, too.)Do you tell your story through pictures, videos or podcasts? Remember your writing 101 lessons from high school: When you’re writing, show people, don’t tell them. The same carries into our nonprofit messaging, and now we have other resources in addition to our words. Make visiting your website and watching your event presentations more exciting and engaging by using visuals and audio. (Note: Put a photo on your homepage-a big one. Consider making it a photo of a face to create a fast-track to engagement.)Do you have a blog? Maybe your website is under lock and key, making it difficult to update and keep chocked full of timely information. Blog to the rescue! In addition to its traditional outreach and dialogue-encouraging uses, blogs serve a number of purposes: increase your search engine optimization, improve credibility and improve transparency, to name just a few.Do you use email marketing to drive traffic back to your website? When you get your supporters in the habit of visiting your site often, it will deepen the connection they feel with your organization. The more time they’re spending on your website, the greater number of times they’ll see your call to donate and all that dynamic content you’re posting.Can people find your website in search engines? That friend of a friend who’s searching for your organization online may turn to his trusted search engine of choice to locate you (whether it be Google, Yahoo!, MSN, etc.). Have you done any work to improve your “search engine optimization” (SEO)? There are some brilliant techie folks who have written entire books and training courses about this process, but never fear: A few small tweaks can go a long way. Check out the 4-part SEO series to get your SEO on the right track.Do your publish your URL on every communication, both online and offline? Yay – another yes-or-no question to round out the checklist! Are you plastering your URL on everything you type, print, send, email, mail, publish, etc.? Is it on the final slide of every presentation you make? Is it in your email signature? There’s no such thing as putting your organization’s website in “too many” places. What’s the moral of this checklist’s story?You need to have your website, email marketing and online-fundraising ducks in a row before spending time and resources on social media outreach.
I recently had the folks behind the oldie but goodie, The Raising of Money (circa 1983, since updated) reach out with a nice offer for you – a free electronic copy of their first edition here.It’s been around awhile, but like all good wisdom it still holds up.Here’s a promo of the book from their marketing folks:Every seasoned fundraising professional knows two things: First, face-to-face cultivation of personal relationships is the proven path to attracting large investments — the gifts that can be game-changers for your organization. Second, board members and other volunteers are the best messengers, especially once they’ve made their own investments in the cause.They also know that tying those two threads together can seem a daunting challenge. Even the most dedicated volunteers often shy away from direct involvement in raising money.So for decades, fundraising pros have relied on a “little blue book” to inspire and inform their boards: The Raising of Money, 35 Essentials Every Trustee Should Know, by Jim Lord.In just 108 brief pages, this “executive summary” gives board members the fundamentals of raising money. And the lessons it contains are every bit as relevant today as when it was first published in 1983:* Work from the perspective of the marketplace, instead of the organization’s internally defined agenda and “needs.” * Focus on providing satisfaction and fulfillment for the donor, rather than “selling” them what the organization has to offer.* Authentically involve people in the life of the organization. (The best way to attract top-notch volunteers and donors, especially now.)And most important of all: Kindle the spirit of philanthropy. “Our mission is to provide people with opportunities to do great things … to challenge and inspire them … to involve them in enterprises that will make life better for our generation, and future generations. If we can succeed in this, we won’t have to be too concerned about raising money. ”Again, the first edition of The Raising of Money is available to you, dear blog reader, as a free download at http://www.theraisingofmoney.com.
ShareEmailPrint To learn more, read: Posted on May 5, 2011June 20, 2017By: Sara Al-Lamki, Young Champion of Maternal HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This blog post was contributed by Sara Al-Lamki, one of the fifteen Young Champions of Maternal Health chosen by Ashoka and the Maternal Health Task Force at EngenderHealth. She will be blogging about her experience every month, and you can learn more about her, the other Young Champions, and the program here.HIV/AIDS is reaching epidemic proportions in Indonesia. It is beginning to affect the general population. Indonesia has the highest number of infected people in Asia – in fact, after sub-Saharan Africa, Indonesia has the highest number of HIV-infected people in the world. Reports now show that the majority of new HIV cases are due to unprotected sex and not intravenous drug use, as was previously believed. As such, there is a nationwide panic for policymakers: how do you make HIV part of the conversation in a conservative Muslim country that teaches only abstinence, if there’s any sexual education at all? Even in the most remote villages, HIV cases are popping up as men start to leave to work in cities, and women that had never experienced such problems are turning up at community health centers with STIs.In Bali, it is estimated that 1% of the general population is now infected, with a greater number of young people testing positive. In response, the Balinese government is beginning to develop strategies for reaching those that would otherwise have no knowledge of any STIs, especially HIV, by incorporating an outreach program to every hamlet in Denpasar as a start, and introducing this to the wider districts later on in the year. Dr. Sari was invited to give seminars to these hamlets on women’s health and HIV, emphasizing the easy spread of the virus but also other STIs. It’s just as important to know about all the other infections that couples may contract by risky behavior, and that testing negative to HIV doesn’t mean that they should not be careful.The first seminar was for two hamlets, at the “village head’s” office, perfectly placed within walking distance from an unofficial brothel. Not surprisingly, most of the outreach workers recruited for this program were men. What was surprising was their participation at these seminars. They’re inquisitive enthusiasm meant that this program could work after all. Other than explaining the general anatomy of reproductive organs, and general facts about the common STIs, Dr. Sari incorporated some graphic images of sexual organs that have been infected, to emphasize the need to seek medical attention.Most government programs take years to implement, and have a lot of formalities and protocols, that make me skeptical of these things reaching the masses. However, I’ve been pleasantly surprised with the swift action Bali has been taking to try and educate and reduce the numbers of new infections occurring. They have been offering support to organizations like YRS that are working directly with those infected and with education and outreach, and are considering introducing proper sexual health education into the school curriculum. One such organization, KISARA, works with youth, and recently filmed a video at YRS showing Dr. Sari offering frank and honest counseling about HIV and the importance of condom use – both male and female. It shows a young girl coming into YRS seeking information and wanting to get checked. She made sure the filmmakers depicted YRS and the problem for what it is, not trying to glamorize the clinic, or sugar-coat the disease. She said that this is often the problem with media in Indonesia, and she hopes that this video will show that coming in is easy, and talking about sex and STIs to a professional is confidential.Others have also gotten very involved, and an outreach program to get HIV into the conversation by going into high schools was recently launched. They managed to raise enough money to support the program for almost two years through benefit concerts, yoga-thons, and other events, getting everyone that lives in Bali involved – foreigners and locals alike – by making it fun and accessible. That’s been the great thing about the approach in Bali: they are making HIV part of the reality as something that shouldn’t be talked about in a whisper, but as part of the discussion not just in hospitals, or when referring to ‘risk groups’, but in schools, homes, and villages. Such an approach, however, cannot be implemented in the more conservative regions of Indonesia, and I worry that other countries cannot adopt them.The looming Indonesian HIV epidemic should be taken as an example. If you don’t address the problem from the start and make it a part of the conversation, the numbers start to spin out of control.Share this:
Posted on August 31, 2011August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Increasing access to modern contraceptive methods is a priority in many countries. However, how best to reach women and provide family planning is not always clear. A new report from MEASURE Evaluation suggests that maternal health services, particularly antenatal care visits may provide an opportunity to for mothers to receive family planning services:This study examines the associations between the use of maternal health care (including ANC and PNC services) and postpartum modern FP practice in Kenya and Zambia. The study results indicate a positive association between the intensity of ANC and PNC services and postpartum use of modern contraception in both countries. The more intensively women use ANC and PNC services, the more likely they go on to adopt a modern method of contraception after the index childbirth…In addition, we found that when maternal health care was disaggregated into ANC and PNC services, only the use of ANC services was found to be significantly related to postpartum modern contraceptive use.Share this: ShareEmailPrint To learn more, read:
Posted on October 21, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This week on the MHTF blog:Josh Nesbit wrote about a sense of urgency for the maternal health communityAnn Blanc believes we need to move beyond technical issues in maternal healthMeg Wirth discussed the “maternal health movement“Emily Puckart summarized the Maternal Health Dialogue SeriesTim Thomas provided an overview of the Buzz Meeting and explained what’s to comeSome reading for the weekend:Climate change as a threat to healthMonitoring and evaluation of mhealth projectsThe Guardian on the the latest malaria vaccine trialsImproving maternal health in Pakistan through equity and ICTShare this: ShareEmailPrint To learn more, read:
Once upon a time, there was a library system that was struggling to survive. It was a dark and stormy economy, and there was very little money to keep the lights on and the books out.The people who cared about the library had to go before their local government in Saint Marys, Ontario, to make a case for funding. And they succeeded. They even wrote me to tell the tale. So I asked them how they did it. And I also posed the question, what does this tale tell us about saving our own programs from the budget axe? Read on for the story from the people who made this happen: Brendan Howley, Robert Brindley and Sam Coghlan (library CEO). Thanks for the inspirational work, gentlemen!How did you do it?In previous years, we librarians ourselves had prepared pitches based on program descriptions and graphs presented in PowerPoint. The information made sense from a library perspective but for some reason it was not resonating with our audience. Rob Brindley, an Acting Library CEO from our partnership was also the Chief Administrative Officer and had some experience with marketing. He felt we needed help to communicate our message. In order for our library partnership to be heard, we needed to translate the value proposition, the return on investment that the library was providing. Also the story had to be told from their perspective – from their residents. We brought in Brendan Howley, a cause marketer who lives locally. When Brendan told us, a trio of librarians, that yes, we should use a story, who could better understand the power of story than a trio of librarians?! We understood, though, that the story had to be told by an objective party in order to not appear self serving. Brendan, using his skills as a seasoned investigative reported, scoured the cornfields and came up with an amazing articulate local leader who agreed to help Brendan deliver the story of the library.What reaction did you get from the people making the decision about your funding? How did storytelling make a difference?Members of council were engaged, if not spellbound. They seemed to grasp the essential truth of the message that libraries are valuable. The tone of their questioning about the dollars involved was much less confrontational than it had been in the past. They were now understanding the true value of the library and the role it played in building their community.Based on this experience, what’s your advice for other libraries – and nonprofits – about making the case for funding?First, bring in help. You are likely too close to the situation to be able to describe it effectively to your potential funders. You will not all be as fortunate as us – finding someone like Brendan Howley who is a marketer, an investigative reporter AND a published novelist, but there are marketers in your community who can help. (And they likely use your library themselves, so you don’t need to sell them on your message.)Second, stories are very powerful, but you need to have accurate, up to date, credible data to respond to the questions that funders need to ask. This was not about flash, remember to go to your roots. Our pitch was a story from our residents, the heart of our community that was able to communicate the real human value of the situation.Third, bring in help in delivering the stories. A good story can seem self serving if you deliver it yourself.How do you make sure the story delivers?1. The investigative: We ran this task like an intelligence operation, identifying the key policy influencers and then doing an informal sit-down with each of them, to determine which issues were real and which were driven by poor communication between the parties. And, with the help of two inside “agents,” we profiled the opponents (gingerly, so as not to tip our hand) and identified their most likely counterarguments. (On the day, there were no surprises.)2. The analytic: Which value proposition/s did the libraries not communicate well to stakeholders, which, if well-told, would open the purse-strings as politically defensible budget line-items? And then we researched like crazy to find the authoritative sources to make the individual case (“Why do we need libraries if we have Google?” “Because librarians are human search engines—they give not only a solution but context for that solution as well: priceless”)3. The creative: How best to present the narrative? Our gut was that voices from the community itself, NOT couched as generic testimonials but rather as single-item “we need this and are passionate enough about it to take a public stand on-camera,” were the best elements. But the two librarians who did speak had unique points of view as “first responder”/therapist and as someone who’d united a community during a blizzard (selfless public service). Nothing was impersonal: every word came from a personal place.4. The passionate: Everyone who connected with the presentation saw the value of libraries and reacted from their hearts. That shone through and cost us…nothing.5. The interpersonal: What were the councillors actually going to debate? A deep psychological understanding of this process was paramount—we had to provide unanswerable fact-allegations to demonstrate ROI and value-for-money unequivocally…and in voices that our advocates and fence-sitters could appropriate credibly as their own.6. A dry run: Our first iteration was factually solid but the narrative was far less powerful than what we finally presented. The difference? Fresh eyes and ears. We did two dry runs and had multiple rehearsals in anticipation of questions. Made a world of difference.Here’s a video that summarizes much of what they presented. I just love the first story.
What if 10% of your donors gave every month? That would be pretty amazing, right?That’s what we find through Network for Good’s platform:Are you getting those results? If not, when you’re asking for support this week, consider asking donors to make their donation a recurring gift. More than 100 experiments have shown the power of habit. Once consumers start purchasing a product, they are primed to stick with it. Lots of competitor messaging may get their attention but it’s harder to budge their behavior. Changing a habit takes huge effort.Make giving a habit for your donors. They will get in the groove – and stay there.
Today my wonderful Network for Good colleague Kate Olsen guest posts. She blogs at Companies for Good, where she posts thoughtful reflections on cause marketing. When was the last time you were enchanted as a customer? As an employee? As a donor? What was it about the experience that so surprised and delighted you? According to Guy Kawasaki, former Chief Evangelist of Apple, enchanting experiences should be the norm, not the exception. In other words, you shouldn’t have to think hard to remember a time a brand or organization curated a delightful experience for you with their product or service. Kawasaki’s most recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is full of inspirational and tactical advice on how to weave enchantment throughout your interactions with customers, donors, co-workers, bosses and just about any other type of human you come across. The book is definitely worth a full read, but I’ve pulled out a few ideas below that are particularly relevant for cause marketers, whether they work directly for a nonprofit and are trying to build relationships with supporters or come from the corporate brand side and are trying to achieve social and business impact. In Chapter 4 “How to Prepare”, Kawasaki outlines how to lay a foundation for enchantment. Here are the steps:1. Make something greatAspiring to greatness is a worthy endeavor, but an enchanting pursuit is helping your audience (customers, donors, employees) achieve greatness. That’s what a stellar cause campaign does: it empowers participants to be a force for good, to have a deeper connection to the cause and to have a meaningful and enjoyable experience with the campaign. 2. Conduct a ‘premortem’A premortem gives the cause campaign team an opportunity to identify all the ways the campaign could fail and then solve those potential pitfalls with the campaign design. No one wants to retrofit an ongoing campaign or conduct a postmortem to understand how not to fail next time. It’s much more rewarding to get it right before launch.3. Set yourself up for successIn other words, make it easy to get started and get out of the way so people can participate in the campaign. The art of ‘getting out of the way’ requires a keen understanding of human behavior and architecting the campaign to remove barrios to action and harness the momentum of existing habits. This can be achieved by embedding the donation form within a campaign microsite or adding an awareness petition to your Facebook profile instead of making people click off to another site to take action. 4. Make it short, simple, and swallowableThink about the terrorism awareness slogan “If you see something, say something” or the environmental mantra “Reduce. Reuse. Recycle.” They are easy to remember and very precise. If you are trying to motivate people to take action in support of a cause, you have to communicate why it is relevant to them, what impact their action will have and how they can get involved. Speak to emotions, tell a story, use a metaphor that illustrates the cause, stay positive (scare tactics don’t work!). 5. Remove the fencesThis recommendation is very related to number 3 above. Whenever possible, it’s vital to remove barriers, obstacles, speed bumps – whatever you want to call them – that will prevent participants from taking action. Not only should the cause be easy to remember, but it should be easy to find the campaign website, social media outposts or other channels. Whenever possible, eliminate extra sign-up forms or navigation outside of the primary home base for the campaign. Every extra step you require gives a participant another opportunity to opt-out or abandon the campaign. 6. Provide a default optionTechnology makes it very easy to establish an optimal or popular path through the campaign experience. Most people will go with the flow, so a defaulted experience not only will make it easier to participate, but it will also result in more impact or awareness. Think about which donation value is likely to be most popular ($10 or $50?). Consider where your participants will engage with the campaign (computer? smartphone? At an event?). Pre-select opt-ins for campaign updates. Prompt people to share the campaign with their friends after they take action. 7. Establish goalsKawasaki talks about this after items 1-6 above, but I think it deserves top billing. Everything you do to conceive, design and implement a cause campaign should be in service of concrete and measurable outcomes. Your goals are the campaign compass and signal to participants what you are trying to accomplish. Participants are more likely to get involved if they understand the end goal and how they can make an impact. Enchantment goes beyond being transparent and invites campaign participants to become partners in achieving the goal.8. Create a checklistI’m a huge fan of lists. You may think that something as practical as a list is the antithesis of enchantment, but Kawasaki affirms that they are useful for three reasons: they help people take action, they communicate that you know how to get things done and they motivate people by tracking progress towards the goal. If you’ve ever added a task to the list that you’ve already completed, just to feel the satisfaction of crossing it off, then you know how motivating a list can be!