DestinationHotelSki RentalLift TicketMealBeerTotal cost1Vail, CO$581.81$40.85$105.00$13.07$4.83$745.562Aspen, CO$509.76$41.30$104.00$13.33$4.67$673.063Park City, UT$524.08$45.33$85.00$8.83$3.81***$667.054Telluride, CO$439.93$35.32$98.00$10.25$3.75$587.255Steamboat Springs, CO$420.62$36.32$99.00$12.98$4.83$573.756Whistler, BC, Canada$331.86$38.13$96.00$13.92$6.08$485.997Big Sky, MT$348.68$36.67$65.33$9.33$4.08$464.098Mont-Tremblant, QC, Canada$322.34$44.99**$75.00$12.30$5.30$459.939Sun Valley, ID$310.23$35.00$48.00$12.17$3.48$408.8810Mammoth Lakes, CA$260.45$33.00$96.00$11.83$5.25$406.53The TripIndex Ski list comprises 20 popular ski destinations and Canada.TripIndex Ski prices out the following items in each destination: Per night cost of a hotel (between December 2011 and March 2012), cost of a basic ski rental package, cost of a lift ticket, cost of a meal (burger and fries) and cost of an alcoholic drink (domestic beer).Prices were collected through a variety of research methods as outlined below, and apply to travel between December 2011 and March 2012. The ‘basket’ of items is representative of the common items many travelers will purchase while on a ski vacation.Hotel prices specify the average cost of a hotel found on TripAdvisor within a five-mile radius of the destination (via partner booking sites such as online travel agencies and direct hotel suppliers) in each destination for the winter travel period (December 15 – March 31). *Identifies hotel prices that were taken from a 10-mile radius. In all destinations, between two and 62 hotels were included to compute the average price. On average, 29 hotels were included in the calculations for each destination.Ski rental prices include the average price of a basic, daily ski rental, including skis, poles and boots, taken from three equipment rental shops on or near the mountain. **Identifies ski rental prices that come from only one rental shop.Lift ticket prices identify the average price of a daily, adult lift ticket, taken from the local ski slopes for each destination during the 2011-2012 winter high-peak season.Meal prices reflect the average price of a burger and fries, taken from three local restaurants on or near the mountain.Beer prices include the average price of a bottle/draft domestic beer taken from three local restaurants on or near the mountain. ***Identifies beer prices from restaurants that only offer on-site brewery beer brands.All prices shown are as quoted by source.About TripAdvisorTripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 65 million unique monthly visitors* across 19 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors***, 20 million members, and over 50 million reviews and opinions. The sites operate in 30 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. All other trademarks are the property of their respective owners.NEWTON, Mass., Dec. 13, 2011 /PRNewswire Best Value Ski Destinations in North America To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/49252-tripadvisor-inaugural-ski-destination-c…(link is external)TripAdvisor’s TripIndex Ski presents the combined cost of one night’s hotel accommodation, a basic ski rental package, a one-day lift ticket, a local meal and a bottle/glass of beer at top ski destinations.The complete TripIndex Ski list can be viewed at http://www.tripadvisor.com/InfoCenter-a_ctr.TripIndexSkiUS(link is external). DestinationHotelSki RentalLift TicketMealBeerTotal cost1Salt Lake City, UT$122.30$32.67$70.67$9.31$3.63$238.582North Conway, NH$121.72$37.33$69.00$8.41$3.42$239.883Taos, NM$134.04$28.00$75.00$8.67$3.83$249.544Jackson Hole, WY$148.28$36.83$85.00$10.25$3.67$284.035Snowshoe, WV$160.94$32.00$79.00$8.66$3.67$284.276Banff, AB, Canada$159.81$36.00$73.00$12.47$5.50$286.787Stowe, VT$171.92$38.67$79.00$10.17$4.20$303.968Lake Tahoe, CA$187.55$38.00$80.00$14.67$4.75$324.979Lake Placid, NY$251.98$35.33$79.00$11.33$3.83$381.4710Killington, VT$267.22$34.33$86.00$9.15$4.17$400.87Most Expensive Ski Destinations in North America TripAdvisor, the world’s largest travel site, today launched its inaugural TripIndex Ski ‘ a cost comparison of 20 popular ski destinations across the United States and Canada. Salt Lake City is the most affordable spot in the nation, Vail is the most expensive, and the Northeast is generally the most affordable region, with Colorado being the costliest. Top Skiing Steals and DealsSalt Lake City, Utah is the most affordable ski destination, with a total TripIndex Ski cost of $239.North Conway, New Hampshire is the least expensive ski destination in the Northeast, coming in on TripAdvisor’s TripIndex Ski at $240.Taos, New Mexico topped the list for the cheapest ski destination for travelers looking to enjoy America’s western slopes ($250).Banff, Alberta came out on top for the best-value Canadian destination for winter sports enthusiasts, with a total TripIndex Ski cost of $287Most Expensive Winter EscapesWith a price tag of $746, Vail, Colorado emerged as the priciest ski spot.Colorado is also the overall most expensive state for US skiers, with four of the top five most expensive destinations on the index.Whistler, British Columbia is the priciest Canadian ski destination, coming out at a TripIndex Ski total of $486.New England Most Pocket-Friendly RegionThe Northeast is the most affordable US region for travelers seeking a winter deal, reveals TripIndex Ski ‘ with North Conway (New Hampshire), Stowe (Vermont) and Killington (Vermont) included in the top 10 most affordable destinations. Travelers who visit these destinations can expect to enjoy the slopes for between $240 ‘ $401.Cutting Costs on AccommodationsThe top ten affordable ski destinations also have the most pocket-friendly hotel rates:A one-night stay in Salt Lake City, Utah ‘ the most affordable TripIndex Ski hotspot ‘ is $122, compared to $582 in Vail, Colorado.Eight of the ten most affordable destinations boast average hotel prices under $200 per night, while rates across five of the ten most expensive destinations exceed $400 per night.”For travelers who are looking for a snowy escape, TripIndex Ski provides an easy way to compare the most popular ski destinations across North America,” said Karen Drake, senior director of communications at TripAdvisor. “TripIndex Ski is a useful tool for travelers who are looking to get the best bang for their buck this winter season.”
Attention marketers: there’s a new social media app on the playground, and it’s taking the world by storm! Filling the void left by Vine, which was discontinued in 2016, TikTok launched in early 2018 and has already made quite an impact on how consumers are using social. Created by Chinese tech firm ByteDance, the app allows users to create 10- to 60-second looping videos with musical overlays, sound effects and image filters.In just two short years, TikTok passed the 800 million monthly active users mark, reaching mostly Gen-Z and millennial audiences. More than half of TikTok’s global audience is under the age of 34 with 56% being male.To help make informed decisions about your social media strategy, here are some interesting stats on the app:TikTok was the third-most downloaded app globally as of early 2019 according to a study by Business of AppsThe app hit 1 billion downloads by February 2019, beating Instagram and Facebook in app stores according to Business InsiderAs of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App StoreRoughly half of TikTok’s global audience is under the age of 34 with 60% being between 16 and 24The app has 26.5 million monthly active users in the U.S. according to DigidayAverage users spend 52 minutes per day on the app90% of users visit the app more than once per dayAccording to Digiday, TikTok claims the average session is nearly five minutes, which is longer than Snapchat or Instagram’s average session.Because the app allows videos to be published instantly, it is a great platform for both branded and non-branded content. However, traditional marketing is not a fit. In order to grab users’ attention, marketers must get creative, and flex their comedy muscles. The most popular videos on the app include music, comedic shorts, duets and challenge videos. Some brands that saw early success on the platform include Guess with the #inMyDenimChallenge, Chipolte with the #ChipolteLidFlipChallenge and The Washington Post with their funny newsroom shorts.If you’re targeting Gen-Z and operating on a limited budget, TikTok might be worth the experiment. Users can easily find company pages, follow or search for posts. Videos can also be optimized with hashtags and keywords, making the search more user friendly than other platforms like Snapchat. However, the app is not ideal for driving website traffic, yet. Because it’s in the experimental stages of development, links on videos are reserved for only certain brands, and this feature is costly. There also aren’t many public statistics on advertising and engagement, yet. As the app aims to grow its advertisement revenue, more information can be expected to become available.As you begin brainstorming your TikTok debuts, here are some tips to help you get started:Show your sense of humorTake advantage of filters and musicUse hashtags to join conversations and respond to challenges to boost engagementConsider using the app to provide an inside look at a day in the life of your officeAnd most importantly, HAVE FUN! 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Britney Bailey Britney Bailey is the Marketing Director for Excel Federal Credit Union. She has a decade of experience in marketing, public relations and sales. Prior to joining Growth by Design, Britney’… Web: https://www.excelfcu.org Details
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