Champlain Bridge scheduled to reopen October 9, party planned

first_imgThe Lake Champlain Bridge Community (LCBC), the grassroots group responsible for planning the Grand Reopening Celebration, has chosen the weekend of October 15-16, 2011 as the dates for the celebration. The Lake Champlain Bridge is scheduled to reopen on Sunday, October 9, 2011 according to Vermont and New York transportation officials. In the event the bridge does not open as planned, celebration events will be postponed until the spring of 2012.Launched in early April, the official website for the celebration provides information on proposed events, the latest news on celebration activities and how to become involved. Many events are planned for the two-day celebration, including a grand parade that is reminiscent of the parade held in 1929 during the opening festivities for the ‘original’ bridge. The LCBC is inviting people who were present at the 1929 celebration to participate as grand marshals, riding in circa 1929 vehicles, many of which will be provided by the Automobile Enthusiasts of Vermont. In keeping with the spirit of the first bridge’s opening celebration, there will be a boat flotilla, organized by the Lake Champlain Maritime Museum and in cooperation with Canal Corps. It is hoped that the schooner ‘Lois McClure’ will be available for tours.  Also on tap are bicycle tours of nearby historic sites and areas surrounding the bridge, a 5K footrace, a Saturday night street dance and concert, and an ecumenical service on the bridge at dawn on Sunday.  Also on Sunday there are plans for a farmers’ market and a car show featuring vintage vehicles. The LCBC is inviting performers (many of them locally-based)’musical, dance, speakers, and re-enactors’to entertain throughout the weekend, and there will also be opportunities for local food and craft vendors to participate. To close the weekend celebration, the LCBC is planning a spectacular fireworks display over the lake.  The LCBC welcomes anyone interested in participating in the celebration.  There are many ways to be involved, whether as a volunteer, sponsor, vendor, performer, or parade participant (the LCBC is encouraging towns, schools, and organizations to enter floats), and a committee has been set up to develop ways area students can become involved.  The LCBC is encouraging anyone interested in participating to go to is external) for further details and contact information, or call 802-759-2000.Event Fundraising All funding to promote and host the celebration events will be raised from corporate and private donations. No public monies from the states of Vermont or New York are being made available. If you’re interested in donating or sponsoring an event, email LCBC at sends e-mail). An official program will be published by the Addison Independent, with a portion of the proceeds going to LCBC to help fund the celebration. For details on advertising in the guide, sends e-mail). About the Lake Champlain Bridge Community Members of the Lake Champlain Bridge Community include area residents, representatives from local business, historical sites, local governments, and chambers of commerce. The Community can be found on the Web at is external). Soruce: Crown Point, N.Y./Addison, Vt. ‘ May 9, 2011 ‘ The Lake Champlain Bridge Community The website can be found at: is external). Photos: VBM file March 2011last_img read more

Better Collective Spotlight: Improving the user experience through personalised content

first_img Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 Share Related Articles Submit Share StumbleUpon Better Collective Spotlight: How is driving engagement through YouTube July 30, 2020 Bettingexpert crowns TheTrollmanSha World Tipster Champion  July 2, 2020 The launch of the new site has helped Better Collective to increase the user experience through personalised content for its users.Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language.However, the “near two-year process” to create a more personalised and relevant user experience – culminating in the new – has brought about a move away from generic communication to automated personalised messages based on location, behaviour and player preferences.The new site, said the company, is also backed by an “innovative microservice infrastructure that, amongst other benefits, allows to effectively scale the product across US states, while also providing the global tipster community with a more intuitive betting journey”.This means that the service infrastructure can also be utilised to drive Better Collective’s US business, which amongst others includes a 60 per cent stake in RotoGrinders – the operator of news portals including,,, and“This adds new opportunities for our business,” explained Better Collective’s Marketing Technology Team Lead Edward Fowler. “Utilising data, we can create a fully integrated and improved user experience with more relevant content across key markets, instead of relying on a more generic content approach.”Fowler will be delivering a talk on ‘Data-driven Marketing’ as part of next week’s Oracle Modern CX Summit in Stockholm (Tuesday 10 December).For this month’s Better Collective Spotlight, he gave SBC News a few teasers for the session, designed to track the Better Collective journey towards building the best customer experience.Fowler said: “I’ll be talking about how we use a combination of cookie data for page tracking, combined with preference data and IP address for location, served as contextual marketing communication from our APIs – such as the most relevant tip in their country.“Content services basically allow us to convert any content we have on our websites and pull them into email, push notification, in-app and SMS. This opens up the ability to send thousands of different communications each day, each personalized to the individual user, without us actually having to manually build a single one – and while operating within the framework of GDPR compliance.“We cannot comment on precise numbers, but the increase to engagement on opening and clicks to drive retention to our sites is significant. This results in users being so much more engaged through personalised use of data which we see as us offering increased relevance and value of content for our users.”last_img read more