Be ready to win with Generation Z

first_imgSome confusion exists surrounding the exact demographics of Generation Z, according to a recent article in The New York Times. But trend forecasters usually describe this cohort “as a roughly 15-year bloc starting around 1996, making them 5 to 19 years old now.”Gen Z is comprised of around 60 million people, almost one million more than millennials.Generation Z is “the first generation to be raised in the era of smartphones.” They instantly absorb information—but lose interest quickly.Gen Z is “aware of their personal brand, and have seen older Gen Yers screw up by posting too openly” on social media. Consequently, they exercise caution and value privacy.Also, this demographic has new attitudes on social topics like same-sex marriages and is more multicultural than previous generations. continue reading » 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more