The newest app on the playground – what you need to know about TikTok

first_imgAttention marketers: there’s a new social media app on the playground, and it’s taking the world by storm! Filling the void left by Vine, which was discontinued in 2016, TikTok launched in early 2018 and has already made quite an impact on how consumers are using social. Created by Chinese tech firm ByteDance, the app allows users to create 10- to 60-second looping videos with musical overlays, sound effects and image filters.In just two short years, TikTok passed the 800 million monthly active users mark, reaching mostly Gen-Z and millennial audiences. More than half of TikTok’s global audience is under the age of 34 with 56% being male.To help make informed decisions about your social media strategy, here are some interesting stats on the app:TikTok was the third-most downloaded app globally as of early 2019 according to a study by Business of AppsThe app hit 1 billion downloads by February 2019, beating Instagram and Facebook in app stores according to Business InsiderAs of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App StoreRoughly half of TikTok’s global audience is under the age of 34 with 60% being between 16 and 24The app has 26.5 million monthly active users in the U.S. according to DigidayAverage users spend 52 minutes per day on the app90% of users visit the app more than once per dayAccording to Digiday, TikTok claims the average session is nearly five minutes, which is longer than Snapchat or Instagram’s average session.Because the app allows videos to be published instantly, it is a great platform for both branded and non-branded content. However, traditional marketing is not a fit. In order to grab users’ attention, marketers must get creative, and flex their comedy muscles. The most popular videos on the app include music, comedic shorts, duets and challenge videos. Some brands that saw early success on the platform include Guess with the #inMyDenimChallenge, Chipolte with the #ChipolteLidFlipChallenge and The Washington Post with their funny newsroom shorts.If you’re targeting Gen-Z and operating on a limited budget, TikTok might be worth the experiment. Users can easily find company pages, follow or search for posts. Videos can also be optimized with hashtags and keywords, making the search more user friendly than other platforms like Snapchat. However, the app is not ideal for driving website traffic, yet. Because it’s in the experimental stages of development, links on videos are reserved for only certain brands, and this feature is costly. There also aren’t many public statistics on advertising and engagement, yet. As the app aims to grow its advertisement revenue, more information can be expected to become available.As you begin brainstorming your TikTok debuts, here are some tips to help you get started:Show your sense of humorTake advantage of filters and musicUse hashtags to join conversations and respond to challenges to boost engagementConsider using the app to provide an inside look at a day in the life of your officeAnd most importantly, HAVE FUN! 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Britney Bailey Britney Bailey is the Marketing Director for Excel Federal Credit Union.  She has a decade of experience in marketing, public relations and sales.  Prior to joining Growth by Design, Britney’… Web: https://www.excelfcu.org Detailslast_img read more

CDC reports 8 more pediatric flu deaths

first_img In other developments, the number of states reporting widespread flu activity rose to 27, 3 more than the previous week. Seventeen states reported regional activity, which is up 4 from last week’s report. After noting a sharp increase in the number of S aureus infections in children who had the flu during the 2006-07 season, the CDC in January 2008 released interim testing and reporting recommendations regarding influenza and bacterial coinfections in children. CDC influenza surveillance report for Feb 15-21 Bacterial coinfections have been confirmed in 10 (59%) of the 17 children. Staphylococcus aureus was identified in 8 of the 10 children—3 of the isolates were sensitive to methicillin, 4 were not, and results were not reported for 1. Eight of the 10 children who had coinfections were age 12 or older. The CDC received eight reports of influenza-related deaths in children during the week ending Feb 21, bringing the seasonal total to 17. Four of the deaths occurred in Texas, 2 in Colorado, and 1 each in Arizona and Massachusetts. Feb 27, 2009 (CIDRAP News) – The number of pediatric influenza deaths outstripped last week’s spike, and three more states reported widespread activity, the US Centers for Disease Control and Prevention (CDC) said today in its weekly surveillance update. See also: Of the influenza A/H1N1 samples from 35 states that have been tested, nearly all (98.8%) showed resistance to oseltamivir (Tamiflu). Slightly more than a third of the influenza B viruses that were tested match the Yamagata lineage included in this year’s vaccine, and the remaining samples were from the Victoria lineage. Jan 2008 CDC interim guidance on testing and reporting influenza coinfectionslast_img read more

Pandemic dead give New Delhi gravedigger sleepless nights

first_imgDeath had not fazed gravedigger Mohammed Shamim up to now, but since the grip of the coronavirus crisis has tightened in New Delhi, a shiver runs up even his spine each time he sees a hearse pull up at the cemetery he tends.”I’ve been burying the dead for the last two decades. But until now, I’ve never been scared for my own life,” he said.The Indian capital has become one of the country’s COVID-19 hotspots, with media reports based on graveyard records saying there are 450 dead — triple the official tally. Fear of contagion The gravedigger has been so worried about the pandemic that he has twice been tested for the coronavirus, and paid for one himself of them despite his meager wages.He said he has had help from the cemetery management committee and city authorities, but nothing from the government. “I am way too low for them to bother about.” With the number of victims growing in Delhi and his services in greater demand, Shamim says he worries now if his breathing changes or he has a stomach upset.”I always felt safest around the dead and most vulnerable in the outside world. Now I find it difficult to sleep at night,” he said. Shamim says he alone has dug graves for 115 bodies at the cemetery’s designated area for coronavirus dead, about 200 meters away from the others.Despite the third-generation gravedigger’s experience, his family has now started complaining about his job at the Jadid Qabristan Ahle Muslim cemetery, and Shamim has moved his four daughters to his parents’ house to reduce the risk of them catching the disease. “They are scared. Sometimes I lie to them that I don’t touch the bodies,” said the 38-year-old. Prayers and heartacheShamim gets a call an hour before the hearse arrives. That is when he becomes nervous.He prepares the relatives, asking them to put on protective suits, gloves and masks for the burial ceremony, before the family says a prayer and lowers the corpse — usually wrapped in cloth or plastic sheeting — into the grave. The mourners then throw their protective gear into the hole before a mechanical earth-mover fills it in.Some of the bodies of coronavirus victims arrive without relatives to help with the burial, so Shamim said he has often defied orders to stay away.”People just refuse to come help with the burial. What can you do? I have to step in,” he said, describing “heartbreaking” scenes, like when only a wife and a small child came to the funeral of one man.At a recent burial, Shamim had to find gloves for a small group who had turned up just with plastic bags for protection. He finally found two pairs and gave one glove each to the four people who were lowering the body.”I understand it’s never easy to bury the dead, but some families don’t follow the rules at all. So many times I have had to beg the hospital workers who accompany the body for gloves,” Shamim said.  Topics :last_img read more

Fast reaction: 3 quick takeaways from No. 4 seed North Carolina’s 16-15 upset of No. 1 seed Syracuse in the ACC tournament semifinals

first_imgDURHAM, N.C. — In a season of comebacks and close finishes, No. 1 Syracuse staged its most dramatic second-half of the season. Down nine at the half, the Orange erupted for an 8-0 third-quarter run. But in the fourth, Sergio Salcido didn’t convert to finish off what would have been the greatest comeback in program history, dating to at least 1981, when SU’s oldest detailed stats are available.Top-ranked Syracuse (11-2, 4-0 Atlantic Coast) chalked up its first loss in more than two months Friday night, when No. 4 seed North Carolina (7-7, 1-3) scored 13 first-half goals in its 16-15 victory at Koskinen Stadium on the campus of Duke University.The Orange, which staged a 7-1 comeback to defeat the Tar Heels two weeks ago in Chapel Hill, did not advance to its fourth straight ACC tournament title game.Here are three quick reactions to the game.Run with meAdvertisementThis is placeholder textSyracuse head coach John Desko said this time last year that what he feared most was playing a team twice in as many weeks. A 7-1 run over the final quarter and a half two weeks in Chapel Hill propelled the Orange to its eighth straight win. Early on Friday, North Carolina exploded offensively and picked apart the SU defense.But the Orange exploded in the third on the strength of an 8-0 run to pull within one, 13-12, entering the fourth. Jordan Evans had career high six assists. Close defender Tyson Bomberry scored in transition. In the third and until UNC scored two goals in the fourth, it appeared Syracuse could pull off its largest comeback in program history.Still, SU buried itself in a deep hole and didn’t counter a few UNC goals late to pull off the win.Battle at the XTwo weeks ago, Syracuse senior faceoff specialist Ben Williams won eight of his final 12 chances at the X to provide the Orange the possession time it needed to beat UNC. Over the last three seasons, Williams has won about 60 percent of his opportunities against UNC senior Stephen Kelly.On Friday, Syracuse lost 12 of the first 13 faceoffs. North Carolina turned what amounted to about 75 percent of possession time over the first 30 minutes into 13 goals and a nine-point lead at the break.Williams responded in the third, winning eight of nine faceoffs in the frame and sparking SU’s eight unanswered goals in that frame.Defense buckles downThe first half was marked by slow slides, sloppy on-ball defense and easy UNC shots on goal. Senior Scott Firman got blown by. North Carolina senior attack Luke Goldstock, who scored three goals and dished out three assists two weeks against SU, scored once and assisted twice.In the second half, the defense benefited from more time off of the field — credit Williams’ turnaround — and cut off much of the alleys and crease area to give its offense a shot. What will be remembered, though, is Matt Lane hitting Brendan Bomberry with 26.8 seconds left to make it a one-goal game. On its next possession, SU didn’t cash in as the clock expired. Comments Facebook Twitter Google+ Published on April 28, 2017 at 8:26 pm Contact Matthew: mguti100@syr.edu | @MatthewGut21last_img read more