Vivo launches Y31L budget 4G phone with 1GB RAM for Rs 9,450

first_imgChinese company Vivo has launched an all-new budget 4G LTE smartphone in the Indian market, aka the Y31L at a price of Rs 9,450. The Y31L is successor to the Y31and will be available in the colours white and black.In terms of specifications, the Vivo Y31L comes with a 4.7-inch qHD display with a 960×540 pixels resolution. It is powered by a quad-core Qualcomm Snapdragon 410 processor coupled with 1GB RAM and 16GB internal memory which is further expandable by up to 128GB via microSD card.The Y31L sports an 8-megapixel rear camera and a 5-megapixel front camera with features like Palm Capture and Voice Capture.The phone runs Android 5.1.1 Lollipop-based Funtouch OS 2.1 UI and is backed by a 2,200mAh battery.”We are pleased to announce the launch of Y31L, another brilliant addition to Vivo’s smart phone portfolio in the affordable segment. Y31L is a stellar example of our endeavor to set benchmarks in the industry by offering products with magnificent features at attractive prices. This gives our valued customers new ways to capture and relive unforgettable moments,” Alex Feng, CEO, Vivo India said.Vivo has been in the news lately for having launched the world’s first smartphone with a whopping 6 gigs of RAM : the XPlay5 Elite. The phone comes with a 5.43-inch QHD Super AMOLED display and a Qualcomm Snapdragon 820 under the hood. It sports a 16-megapixel camera on the rear with phase detection autofocus, f/2.0 aperture and a dual-LED flash. There’s also a fingerprint scanner and a 3,600mAh battery.advertisementlast_img read more

GST Impact: Maruti Suzuki, Audi, JLR, Isuzu offer heavy discounts in June

first_imgThe Goods and Service Tax (GST) will come into effect from July 1, and with the changes in the tax regime, car-makers are offering heavy discounts to lure customers into buying a new car before the deadline. With customers opting to wait for better deals, dealerships across the country are doing everything possible to attract customers into buying a new car before July 1. The car-makers are looking to drive the sales for June through discounts.What does the GST bill mean for cars?The Central Government will roll out the GST under the new tax regime from July 1, as cars will attract the top rate of 28 per cent and a cess in the range of 1 to 15 per cent on top of it. According to the rate structure finalised by the GST Council here, all cars, buses, trucks and motorcycles including moped will attract a peak GST of 28 per cent.Under the GST regime, cars will attract the top rate of 28 per cent with a cess in the range of 1 to 15 per cent on top of it. While small petrol cars with engine less than 1,200 cc will attract 1 per cent cess, those with a diesel engine of less than 1,500 cc will attract 3 per cent cess. Large cars with engine greater than 1,500 cc and SUVs with length more than 4 metres and engine higher than 1,500 cc will attract cess of 15 per cent.Who’s offering what?Maruti SuzukiCountry’s largest car-maker, Maruti Suzuki has upped its earlier discounts by up to Rs 10,000. we had earlier reported that Maruti Suzuki is offering exchange bonus of up to Rs 25,000 and discounts up to Rs 15,000 on various models.advertisementMaruti Suzuki Alto 800Previously, the Alto came with a discount of Rs 15,000 is now increased to Rs 35,000. While the Celerio, which came with an exchange offer of Rs 15,000- Rs 20,000 is now available with an additional Rs 25,000. The older generation Swift has a discount of Rs 20,000.Maruti Suzuki CelerioHyundai IndiaHyundai India launched the 2017 Xcent compact sedan along with the new generation Grand i10, while the Tucson SUV was launched last year. For the month of May, Hyundai was offering exchange offers and discounts worth Rs 30,000. For the month of June, Hyundai has unofficially increased the discount on Grand i10 and Eon by almost double.Hyundai Grand i10AudiAudi has slashed prices of its models in India by up to Rs 10 lakh till June 30. The company sells a range of cars, ranging from A3 sedan to A8 premium sedan currently priced between Rs 30.5 lakh and Rs 1.15 crore.Audi A6According to dealer sources, the reduction in prices on Audi vehicles sold in India will range from Rs 50,000 to Rs 1.5 lakh on entry level A3 sedan to Rs 10 lakh on flagship A8 sedan.Audi A4Mercedes-BenzOn the other hand, Mercedes Benz announced slashing of prices of its vehicles produced in India by up to Rs 7 lakh to pass on benefits of new tax rate under GST due in July.Mercedes-Benz GLCMercedes Benz India locally produces nine models — CLA sedan, SUVs GLA, GLC, GLE and GLS, luxury sedans C-Class, E- Class, S -Class and Maybach S 500 — which are priced between Rs 32 lakh and Rs 1.87 crore (ex-showroom Delhi). The price reduction will range from Rs 1.4 lakh on the CLA sedan to Rs 7 lakh on Maybach S 500.FordFord India is offering discounts of up to Rs 30,000 on its compact SUV EcoSport, sedan Aspire and hatchback Figo.Ford EcoSportThe company is offering discount on EcoSport in the range of Rs 20,000 to Rs 30,000. The compact SUV is now priced between Rs 7.18 lakh and Rs 10.76 lakh (ex-showroom Delhi). On the other hand, Figo and Aspire are cheaper in the range of Rs 10,000 to Rs 25,000 depending upon the variant. While Figo is priced between Rs 4.75 lakh and Rs 7.73 lakh while Aspire compact sedan is tagged between Rs 5.44 lakh and Rs 8.28 lakh (all prices ex-showroom Delhi).JLRTata Motors-owned Jaguar Land Rover (JLR) has reduced prices of select models by up to Rs 10.9 lakh from immediate effect to pass on benefits of new tax rates under GST expected to be rolled out in July.2016 Jaguar XF faceliftThe benefits, which will vary from state to state and will be in the range of Rs 2 lakh to Rs 5.7 lakh on Jaguar XE sedan and Rs 4 lakh to Rs 10.9 lakh on Jaguar XJ. On Land Rover models — Discovery Sport and Range Rover Evoque, the benefits will vary from Rs 3.3 lakh to Rs 7.5 lakh. These models are currently priced between Rs 37.25 lakh and Rs 1.02 crore (ex-showroom Delhi).advertisementIsuzuIsuzu Motors India is offering discounts on the newly launched MU-X and V-Cross of up to Rs 1.5 lakh on ex showroom prices. While the new MU-X now comes with a reduced price tag of Rs 1.5 lakh, the V-Cross gets a discount of Rs 60,000.Isuzu MU-XWith this, the MU-X comes with a price tag of Rs 22.4 lakh and Rs 24.4 lakh for its 4×2 and 4×4 variant respectively. The V-Cross is now available for Rs 12.7 lakh from its original Rs 13.3 lakh price tag.Isuzu V-CrossALSO READ:JLR passes on GST related benefits to customersALSO READ:GST: Get ready to pay more for small cars, SUVs to get some reliefALSO READ:GST would drive hybrid vehicles out of the market, say Indian automakerslast_img read more

Odisha to set up international standard sports city

first_imgBhubaneswar, Jul 10 (PTI) Encouraged by successful organisation of 22nd Asian Athletics Championships (AAC) in the state, Odisha Chief Minister Naveen Patnaik has announced to set up an international standard sports city here.”Kalinga International Sport City will be set up in Bhubaneswar, making us eligible to bid for most international competitions including Commonwealth and Asian games,” Patnaik said.Patnaik announced this while addressing the valedictory function of the AAC, 2017 at Kalinga Stadium here last night.The chief minister said that the state will also have satellite stadia with world class infrastructure in Cuttack, Sambalpur, Berhampur and Rourkela. Meanwhile, the state government has also signed an expression of interest with the International Association of Athletics Federation (IAAF) and the Athletics Federation of India for setting up of a high performance academy inside the Kalinga Stadium. PTI AAM NN BS BSlast_img read more

Which IoT protocol should you use for your design?

first_img Log in to Reply “My experience has been that the standards introduce too much overhead to be used “all the way down to the things”. I think protocols such as CoAP and MQTT are best kept up on the Gateways and Edge Routers, and use smaller, more efficient protocols betwe Continue Reading Previous Deep learning machine vision system aids blind and visually impairedNext How to prevent IoT-based Internet outages: #1 SynthOS November 4, 2016 at 3:45 pm August 2, 2018 at 6:13 am November 4, 2016 at 12:37 pm “The recent DDoS attacks show that standards can open things up for large scale attacks. Picking the right proprietary protocol/platform also gives you the flexibility to tailor the network a bit more to your application. The low-power and complex connect Log in to Reply Leave a Reply Cancel reply You must Register or Login to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed. November 4, 2016 at 3:25 pm One thing is for certain when it comes to designing an IoT (Internet of Things) device; it won’t be standalone. Unlike the way most traditional embedded devices have been developed in the past, such as the old-style digital thermostat I have in my hallway, IoT devices will always feature some form of communication. In the majority of cases, this will be wireless-based, and the key determining factors in the selection of the way it will communicate will be the required range, the amount of data to be transferred, and the available power budget.Thus, embedded developers will now find themselves needing to delve into the world of communication protocols, standards, and wireless specifications. Understanding wireless design is a specialist subject in itself; thankfully, the availability of a range of pre-certified, type-approved wireless modules greatly simplifies the task.The first step in determining which protocol to use for your IoT device is to take a step back and review the OSI 7-layer model. Getting the terminology right and using this model as a way of understanding which protocol method fits where can help. Appreciating the role of the different layers (e.g., physical, transport, network) and their correlation to the task at hand (e.g., communications, data exchange, device management) helps to put everything into context.At the physical and data layers, protocols such as Wi-Fi (802.11) and cellular 3G & LTE are good examples. Ethernet dominates the wired world, and Wi-Fi is the prime candidate for transferring large amounts of data. For the latter, the catch is that this is somewhat power-hungry for always-on operation from a battery-powered device. Bluetooth low energy (BLE) is a viable candidate for lower data rates and power budgets; however, BLE’s range is a restriction, typically limited to reliable free-space operation of around 30 meters. Longer range alternatives include cellular 3G and 4G networks where the data rates are fast approaching Wi-Fi speeds. Also of interest is the recently-announced, much lower speed, Narrow Band IoT protocol (NB-IoT), which is the result of cellular industry collaboration and the 3GPP working group. Competing against NB-IoT in the unlicensed industrial, scientific, and medical frequency spectrum of 858 / 915 MHz are low power, are low data rate offerings SigFox and LoRa. Z-Wave is another candidate operating in this spectrum, although its quoted range is significantly less than others.It is the transport layer where we find TCP and UDP as two protocols. TCP is the default, but some embedded applications are starting to use the UDP protocol because it doesn’t have as much package overhead as TCP.The main focus as to which protocol to use is typically about the data protocol, this being at the application layer. There are many choices, several of which are establishing themselves as being increasingly popular. These include CoAP and MQTT, together with the web methods of XMPP and RESTful HTTP. The constrained application protocol (CoAP), which was brought to life by the Internet Engineering Task Force (IETF), was designed from the ground up for use in low-power devices that have limited compute resources. CoAP is based on a request/response model, offers reasonable security, and uses the UDP protocol, thereby making it very lightweight in use.Also designed as a lightweight protocol for resource constrained devices, MQTT uses a publish and subscribe model, and is well suited for use in low-bandwidth, high-latency networks. Aimed at large volume deployments of sensors and devices that can be monitored from cloud-based applications, MQTT is extremely bandwidth efficient and requires very little code space.Recent multi-framework protocols gaining adoption from the likes of Google include Thread. The Thread specification features its own physical layer, but retains compatibility with 802.15.4 by using existing wireless modules and transceiver. Developed as a low power open IPv6 protocol, Thread’s core aim is to ensure connectivity across myriad devices by using mesh techniques to prevent a single point of failure.Choosing the desired protocols for your IoT application requires careful thought, starting with a review of the operating requirements. With many different choices being available, having a clear indication of the operating criteria of the IoT device will help narrow down the selection process.Rudy Ramos is the project manager for the Technical Content Marketing team at Mouser Electronics. Rudy holds an MBA from Keller Graduate School of Management. He has over 30 years of professional, technical, and managerial experience managing complex, time-critical projects and programs in various industries, including semiconductor, marketing, manufacturing, and the military. Previously, Rudy worked for National Semiconductor, Texas Instruments, and his entrepreneur silk-screening business. Log in to Reply “They can hack it, it just takes them longer. I agree using open standard protocols gives them a headstart…” Log in to Reply JonathanH177 says: Log in to Reply Log in to Reply GeertVc says: November 4, 2016 at 3:43 pm kbanks182 says: JonathanH177 says: kbanks182 says: November 4, 2016 at 3:27 pm “My belief is that for security reasons a proprietary protocol, while maybe more work, is best. Remember, a hacker can’t hack what they don’t understand. Standard protocols could be dangerous, and are obviously more susceptible to being hacked. “ April 25, 2018 at 8:28 pm “I find this quite loose, more a marketing white paper than a technical article.nWhat is an “IoT protocol” anyway ? Or even a protocol stack ?nFurthermore, you can’t compare apples to oranges, and CoAP and MQTT are apples and oranges.nFirst of all you Log in to Reply Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Communications, Consumer, Industry “I applaud your sarcasm, and observe with concern that people actually got taken in. Security by obscurity never works in the long term; just about the only thing you can call for the proprietary protocols is that they fragment the space, and may make your scaprile says: December 20, 2017 at 6:24 pm przemekk says: “Yep! Stick with what best works at each layer and type of interaction rather than forcing one end-to-end mechanism that is generic.nThat is after all how the internet works :)” rldipaolo says: “I think the recent DDoS attacks had more to do with default user name and passwords still in place (because the owners didn’t know or didn’t realise what they had to do to secure their newly bought stuff) than with one or another protocol used.nnI perso 8 thoughts on “Which IoT protocol should you use for your design?” Log in to Reply last_img read more

Chris Froome may be denied Tour de France place by race organisers ASO

first_img Read more The Team Sky rider confirmed on Wednesday that his final warm-up race for his first big target of the season, the Giro d’Italia, will be the Tour of the Alps, a five-day race in Austria and Italy that starts on 16 April. The Giro d’Italia organisers have said they are powerless to stop the 32-year-old Briton from riding in their race and the new UCI president, David Lappartient, has confirmed that Froome’s case will not be heard before the race starts on 4 May. But two senior cycling sources have stated that ASO, the French company that runs the Tour, has more discretion on whom it registers for its event and has no intention of letting a rider race with a potential anti-doping violation hanging over him.ASO is understood to be confident that it could resist any legal challenge from Team Sky as it has clauses in its rules about safeguarding the image of the race. This would be a bitter blow for Froome, who is chasing a fourth successive victory in cycling’s most famous race and a record-equalling fifth win in total.According to its rules, the UCI could also suspend Froome but Lappartient said at an event in Geneva on Wednesday that it did not want to do that. “It’s possible and it’s true that we have this power,” the Frenchman said. “But for salbutamol, it’s never been done, and we have to respect the rights of Chris Froome. It’s not possible to have a specific treatment for him.“And no other international federation has taken this decision for salbutamol. So if we were the only international federation to do this – and just for one rider – I think we would be in the wrong and could badly lose if it went to [the court of arbitration for sport].” Chris Froome set to race in Giro d’Italia as doping case rumbles on Drugs in sport Team Ineos Share on WhatsApp Read more … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Chris Froome Support The Guardian Share on Messenger Topics Richard Williams Cyclingcenter_img news Share on Facebook Time for Chris Froome and Sky to rebuild the people’s trust Tour de France Asked if the UCI would intervene to avoid the scenario of a race organiser having to make this choice, Lappartient said: “I think it’s the UCI’s job to deal with this matter – not the race organisers. But some of them are worrying about the consequences of this situation for their race and they wonder if they will have to try to refuse a rider. We hope that won’t happen and this is resolved quickly, so the organisers don’t have to do this. It’s not their job, it’s more a job for the UCI, Wada [the World Anti-Doping Agency], Cas and so on.”ASO declined to comment on the specifics of Froome’s situation but said it hoped for a “fast outcome” to his case.The 2018 Tour starts in France’s Vendee region on 7 July and finishes in Paris on 29 July. Share on Twitter Share via Email Share on LinkedIn The Tour de France organisers will refuse to let Chris Froome race in this year’s event if his salbutamol case has not been resolved, it is understood.The four-times Tour champion returned an adverse finding for the asthma drug salbutamol during his winning ride at the Vuelta a España last year. He denies any wrongdoing and is continuing to race this season – as is his right under the World Anti-Doping Agency’s rules – while his team of lawyers and scientists work on an explanation for the adverse sample, which contained twice the allowed concentration of the drug. Since you’re here… Reuse this content Share on Pinterestlast_img read more

The seven (or nine) things everyone wants

first_imgMark Rovner and I have been working on a little project – maybe it will turn into a book. We test-drove some of the content at the Nonprofit Technology Conference, and the NTC conference attendees were brilliant and contributed much to our thought process! The session was received warmly enough that we were asked to type up a little summary for the NTEN newsletter. I wanted to share that (it’s below), as well as the official blog for this topic. We welcome thoughts, comments, additions — any input at all!Here’s what we said:The NTC in New Orleans was full of fantastic, sparkly, shiny new technology tools. And then there was our session. No winsome widgets, no witty Twittering, no Dopplr-found Doppelgangers.And that was the point.Which is this: What makes technology tools great is not the technology. It’s the people behind them. Successful technology is about bonds, not wires. It’s human connections that matter. “Social media” is about “social” more than it’s about “media”. If you missed our session, we summed it up in the title: The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach. Some very human principles make or break the success of absolutely everything you do online. These are the kind of truths Buddha or Freud – explorers of the deepest recesses of the human mind — talked about. To achieve true marketing “enlightenment,” you need to tap into fundamental human needs with your technology – rather than hoping technology can inspire alone. You may think this sounds a bit like Maslow – and it is – but with a twist: Maslow was uncovering human needs; We are showing how his and other deep needs can be employed to foster a more humane world. There are at least seven of these fundamental needs, and that’s what we covered in our session. We threw out a need, and the folks in the session talked about how they’d met it through online communications. (Hat tip to Britt Bravo for capturing the examples so well in her blog.) There are other human needs – we’d like to add simplicity and humor to the list of seven – but this was a start.Here is a taste of our discussion. But the conversation is far from over. Please help us continue it – we’re headed toward a book of some kind, we hope. Talk to us at our official blog for the topic.PLEASE: Don’t just read this article, tell us your story.Need 1: To be SEEN and HEARDMaking someone feel seen and heard is the most powerful thing any of us can do with online communications. On the other hand, not listening is the root of most problems, personal (just ask your partner!) and professional (just ask your co-workers!).Examples of great listening:•Teen Health Talk engages youth to talk about health issues rather than lectures at them.•Oxfam has used Flickr petitions successfully in several campaigns. Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters to include. The bottom line: See to be seen, hear to be heard.Need 2: To be CONNECTED to someone or somethingPeople are sociable creatures, and they want to find other people that share their interests. That’s what fuels Facebook or Twitter or any number of examples. In fact, one could argue that connecting people to each other is the highest and best use of technology.Examples of great connecting:•BeliefNet has prayer circles where people can share prayers for specific people.•March of Dimes’ Share Your Stories allows families of babies in the NICU to share stories. The bottom line: Engage by connecting to what your audience (NOT YOU) wants to hear.Need 3: To be part of something GREATER THAN THEMSELVESWe need to lay out the grand, inspirational vision of our cause. We should show how together we can leave the world a better place.Examples of vision:• shows the cumulative effect of everyone changing their light bulbs to CFLs.•The MoveOn “endorse a thon” for Barack Obama is only the latest in a long line of creative, uplifting and inspiring efforts.Need 4: To have HOPE for the futureForget doom and gloom, finger-wagging campaigns. People hate them.Example of hopeful messaging:•Earth: The Sequel has been up for 2 weeks and has received 15,000 views.•The Yes We Can Obama video. The bottom line: Ix-nay on the apocalypse. Persuade through inspirationNeed 5: To have the security of TRUSTPeople are starved for a sense of trust. That’s why we glom on to authentic messengers. Examples of authenticity:•76% of givers according to Cone say they are influenced by friends and family. SixDegrees allows people to create widgets that feature a photo of themselves and 250 characters of text about why they support a particular cause.•The Packard Kid Connection site helps kids get ready to go to the hospital. It builds trust because it looks like Club Penguin (Club Penguin is a social network for children), and it has videos of children explaining how things work at the hospital. The bottom line: Cut the crap. Your authenticity is everything.Need 6: To be of SERVICEThe #1 reason people stop giving to a nonprofit is that they feel like they are being treated like an ATM machine. They want to help, but they also want to be of service and to have different ways of serving. That need is not being fulfilled if all they hear is the unimaginative drumbeat of dollars. If you are reading this, you already understand – and embody – the deep need to be useful and of service.Need 7: To want HAPPINESS for self and othersThe core of Buddhism is that everyone wants happiness and to be free from suffering. The more you want happiness for others, the better it is for you, and them.We wrapped up the session with the following happy dance. Remember, it’s about people. People who want to be happy in this world.last_img read more

Stillbirth Series Reactions

first_imgPosted on April 15, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Earlier this week, The Lancet published a series of articles on stillbirth. The series is generating a lot of press and reactions from the global health community. Below are a selection of reactions and comments on the series. If you see other interesting responses, leave them in the comments.Melinda Gates, Bill & Melinda Gates FoundationBecky Ferguson and Gary Darmstadt, Bill & Melinda Gates FoundationSarah Boseley, The Guardian (UK)Karen Grepin, New York UniversityJoy Lawn, Saving Newborn LivesShare this: ShareEmailPrint To learn more, read:last_img read more

The Nonprofit Marketing Guide Interview: Wit and Wisdom from Kivi Leroux Miller

first_imgI’m very excited to announce my friend esteemed marketing guru, Kivi Leroux Miller, has a great book hot off the presses: The Nonprofit Marketing Guide. It’s highly recommended reading. You can order it here and at Network for Good we’re hosting free webinar on the book on June 29. I should add I was pleased and proud to write the foreword of the book.Pictured: Me (left), Beth Kanter (second from left), Wendy Brovold and Kivi Leroux (far right) at Kivi’s book signing at NTC.I interviewed Kivi about the book this weekend. Here’s what she had to say:Katya: Writing a book is tough – speaking from experience, it can be maddening. You’ve got to really feel motivated about what you have to say! What compelled you to write your book?Kivi: I worked for about 10 years as a communications department of one for maybe a dozen nonprofits as a staff member, volunteer, board member, and consultant. It was 100% on-the-job training and trial-and-error because I couldn’t find any books or websites or anything that told me how to do this job. Everything out there was either too fundraising specific or for large, well-funded organizations, or it was just too academic and boring to slog through. When I decided to transition out of consulting and into training and blogging full-time in 2007, creating a real-world, easy-to-read handbook with a balanced mix of strategy and tactics seemed like a natural fit. And you told me to go for it! So I wrote the book I wished I’d had available to me when I started working in nonprofit marketing way back when. Katya: What single most important insight do you hope nonprofits will gain from this book? What’s the “if you only remember one thing, remember this” thought of the book?Kivi: That a single person – that lone communications director – really can do some very powerful, creative work that will produce lasting results for their cause. My greatest hope for the book is that it really inspires and empowers nonprofit staff, volunteers, and board members to believe they can do amazing things with their marketing, no matter how little money or staff they have. Anyone who knows me well knows that I am not cheerleader material at all, but I do feel like a cheerleader for all those small nonprofits out there. Katya: You and I are professional soul mates in many ways – one is we agree all marketing should begin with the question – who am I engaging with and what do I want them to do? Then you plan from there. How does one embark that process – which is (like all things) of course easier than it sounds?Kivi: The feeling is mutual! I answered this question on Nancy Schwart’z blog last week (Nancy is another professional soul mate of mine). The first thing to do is to get really specific. When I ask nonprofits what they want people to do, I often get answers with words like support, help, or understand in them. And that’s where I start quoting you: I tell them to make it a “filmable moment.” Show me what someone physically does when they support, help, or understand. Forcing people to visualize someone following through on a call to action is the very first step. Then you can start talking about what it would take to get the right people to take those actions, including who those right people really are, why they would do it, what’s stopping them now, etc. And it’s very rarely one thing. It’s ultimately about building a relationship with that person. Once you get through those conversations, then I usually try to circle back to the bigger goals. If these people did what we are asking them to do, what difference would it make? That’s how you tie the marketing back into the mission.Katya: What do you have to say to the statement, “my organization/boss does not believe in marketing”?Kivi: Your organization/boss is an idiot. OK, maybe not an idiot, but still desperately in need of a reality check. Helping staff who must endure a lack of support like this for their work is one of the reasons that I started the book with a chapter called “Ten New Realities for Nonprofits.” It’s a brand new world out there. The Internet, generational changes, the recession, they’ve all changed the way that nonprofits have to operate in very significant ways. In Chapter Two I talk about what marketing is and isn’t, which will also be helpful for people who need to do a little remedial education with the higher-ups! Katya: What’s your favorite sentence/soundbite in the book? Kivi: Hmmm . . . I might have to go back and read the book to answer that one. Actually, my favorite sound bite isn’t something I wrote, but from the review blurb that Danielle Brigida of the National Wildlife Federation wrote about the book. She said, “Kivi’s book delivers solid tactics and strategies, while at the same time driving home the point that nonprofit marketing should have a soul.” I just love that. It’s the perfect summary of what I was trying to do, even though I never articulated it that well!last_img read more

Free eBook: Make your next event a big success

first_imgMy organization, Network for Good, has a free new eBook with tips on how to make your next auction, car wash, dinner, gala, golf tournament, luncheon, open house or other fundraising event a resounding success.The eBook is available here.It includes these three great tips for bringing your mission to life at your event, from Terry Axelrod:1. Live Testimonial. Who has your organization touched? What lives have you changed? Who has been affected? Invite that person up to share his or her personal story! Keep in mind that this method is not reserved for human services organizations only. Say you’re an eco-conscious nonprofit who’s saved public lands from development: Invite a family who hikes there! And if you’re a health advocacy group? Bring up a child who your legislation hasaffected because now she gets equal rights at her school.2. Quick speech from leadership. Your Executive Director or CEO is the visionary leader of your organization for a reason. Where does his or her passion lie? What changes have previous supporters enabled? Where is yourorganization going in the next year and how will that affect those in attendance at your event? 3. An invitation to come back for seconds. (We’re not talking about the buffet here.) After the seven to eight minutes taken up by ideas one and two above, take the opportunity to invite attendees to learn more. This step is your call to action for attendees! Have a Board member invite folks to take a tour of your nonprofit’s facilities. Provide your URL where people can learn more about next year’s plans.Enjoy!last_img read more

3 Diagnoses for why your message isn’t getting through

first_img#1: “Field of Dreams” syndrome. Those who have this disease believe that, “If you build it, they will come.” If you have FODS, you think that if you build a website and stick a DonateNow button on it, donors will arrive and click. This disease also manifests itself as an assumption that uttering your mission statement will inspire people to give. If you find yourself saying, “If people only knew, they would–,” then you have FODS. Declaring your existence is not a marketing campaign. It is a symptom of FODS. The cure? You need to reach out to people and build relationships with them. Then maybe they’ll want to support you.#2: “It’s all about us” disease. Nonprofits suffering from this disease are easy to spot — their home pages, emails and all of their correspondence reads like an “About Us” page. Sometimes, this ailment is called “Nonprofit Narcissism.” Mission statements, the history of your organization and other related details should not be found everywhere and do not constitute a strong message. The cure? Make it about your supporters, not you. Why should they care? What can they accomplish? How have they changed the world with their support? #3: “Call to inaction” problem. In order to generate donations and or inspire action, you need to have a clear call to action. It’s not enough to state who you are, what you do and what’s new. You need to clearly state what you are asking and appeal to prospective supporters to take that action. “Save the earth” is not a call to action. Nor is “support us.” Be direct, specific and clear!last_img read more

Aquaculture Touch Tank On Road Again

first_img June 28, Englishtown Mussel Festival, Victoria Co. June 29, Festival of the Strait, Port Hawksbury July 5-6, Privateer Days, Liverpool July 11-13, Maritime Museum of the Atlantic, Halifax July 26-27, Yarmouth Seafest and Festival of Lights Aug. 1-3, Mahone Bay Classic Boat Festival Aug. 8, Fishing Derby, Riverport, Lunenburg Co. For the second consecutive summer, people around the province will get a hands-on opportunity to discover more about aquaculture. The Department of Fisheries and Aquaculture and the Aquaculture Association of Nova Scotia are exhibiting a touch tank and display at various community events in Nova Scotia. In 2007, the touch tank visited 11 events and attracted more than 8,000 visitors across the province. This summer, three students have been hired to run the aquaculture outreach program and tour the province with the touch tank. “Last year was a very successful first year for the aquaculture outreach program,” said Ron Chisholm, Minister of Fisheries and Aquaculture. “The touch tank is a big hit with people of all ages. It allows people to be introduced to various aquatic species in a unique way.” The program is a great way for people to learn more about the aquaculture industry and what species are grown in the province. The interactive, educational display will allow children to see local sea species, including those used in aquaculture. Visitors will learn more about Nova Scotia’s aquaculture industry and may try some local aquaculture products. “Aquaculture is a growing business in Nova Scotia, providing hundreds of year-round jobs in rural communities,” said Mr. Chisholm. “We have great potential to expand the aquaculture sector, we have direct shipping routes to major U.S. and European markets and we have a skilled workforce. All these factors are very important to a prosperous and sustainable industry.” The aquaculture display will visit the following events:last_img read more

Prison assault allegations reported to police three months after brought forward

first_imgOTTAWA — The Correctional Service of Canada is apologizing for wrongly saying it called police right away when it heard allegations that a guard in a Nova Scotia institution had sexually assaulted a female inmate.On Wednesday, the service that operates federal prisons said it notified police “as soon as the allegations of misconduct were brought forward” but it has changed its story following questions from The Canadian Press.The corrections service now says it received allegations of sexual assault by a correctional officer at the Nova Institution for Women in Truro in December 2018 but didn’t contact police for three months, while it conducted an internal investigation.The Correctional Service says it followed Treasury Board guidelines in putting the officer on administrative leave during that investigation, and contacted police with details from the review on March 29.Truro Police Chief David MacNeil said this week his force got a complaint about a sex assault at Nova Institution on March 27 and opened an investigation the next day, but he refused to say any more about the timeline with the case still open.The correctional service now faces a lawsuit from three women in the case.The Canadian Presslast_img read more

5 Hyundai, Kia models have high fire insurance claim rates

DETROIT — An insurance study shows that owners of five Hyundai and Kia cars and SUVs file fire insurance claims at a rate far higher than the average for comparable vehicles.The Highway Loss Data Institute analyzed claims data from insurers representing about 85 per cent of the U.S. industry. It found that some Hyundai and Kia vehicles equipped with four-cylinder engines have at least double the noncrash fire claim rates than the average of comparable vehicles.The institute began the study after a consumer group found that owners of some Hyundai and Kia models made a higher-than-normal number of fire complaints to the National Highway Traffic Safety Administration.Last week the South Korean brands announced they would recall about 168,000 vehicles to fix a fuel pipe problem that can cause engine fires.Tom Krisher, The Associated Press read more

New Ride-Sharing App for School Runs to Come to Rabat

Like Uber overseas, or its Moroccan counterpart Careem, Goki will pair private drivers with customers who need a ride. Goki’s special feature, however, is that its customers will be parents who need to bring their children to school, to dance class, to a birthday party, or to anywhere within the Rabat-Sale-Temara region.Parents will be able to order a “Goki” driver through the app, who will pick up their child from a specified place, and bring them to where they need to be.Parents will also be able to set up a Goki driver schedule a number of days in advance to fit in with their family schedule. The app will be launched in September and will operate in 30 suburbs in the Rabat-Sale-Temara region, covering more than 60 schools.“Gokidok is in the same price range as buses and taxis, but in comparison to these services, we offer greater flexibility and we save time for children and their families,” Achraf Zelmat, Gokidok’s founder, told online newspaper HuffPost Maroc.The monthly cost of the service will be MAD 1 290 ($132), for one return trip per day.Read also: Moroccan Taxi Ordering App ‘Roby’ Disrupts the Ride-Share IndustryHigh school students will be able to use the service alone, but primary school students will need to be accompanied. Parents will also be able to rate a driver. If a family is satisfied with the service, Gokidok will try to pair the driver with the family more often, to promote a relationship of trust and stability for the child, Zelmat explained.Technology is changing the ride-sharing and public transport industry in Morocco. Careem, which operates like Uber overseas, offers private ride sharing services, competing with the local taxi industry. Other apps, like Heetch, or a more recent competitor Roby, work within the taxi industry, connecting professional taxi drivers with clients.Gokidok is currently the only service designed specifically for children, and may therefore have a niche. read more

UN to prepare manuals to tackle huge human and economic costs of

“In a split second, a traffic crash transforms forever the life of a family,” the Director of the UN World Health Organization (WHO) Department of Injuries and Violence Prevention, Etienne Krug, said in a statement marking World Day of Remembrance for Road Traffic Victims – the third Sunday of November each year.“Behind each statistic, there are fathers and mothers, sons and daughters, brothers and sisters, grandchildren, colleagues, classmates and friends. For every death or injury, there are scores of people who must cope with the physical, psychological or economic aftermath,” he added.Road accidents are the second leading cause of death globally among young people aged 5 to 29, and the third leading cause among people aged 30 to 44 years. In low- and middle-income countries, the cost of traffic injuries is estimated at $65 billion, exceeding the total amount these countries receive in development assistance. Globally, injuries cost countries between 1 and 2 per cent of gross national product – $518 billion every year.Yet most road traffic crashes are preventable, WHO said. There are many available and affordable interventions which can save lives and prevent injuries and disabilities. These include legislation and enforcement, sharing information on the use of seat-belts, helmets, and child restraints and on the dangers of speed and drink-driving, and improvements in road design and infrastructure and emergency trauma services.WHO, with partners from the UN Road Safety Collaboration, is working on manuals to address these factors and provide guidance to countries on how to design, implement and evaluate related policies and programmes. read more

Uber begins helicopter service in Brazils biggest city

by The Associated Press Posted Jun 14, 2016 1:38 pm MDT Last Updated Jun 14, 2016 at 4:40 pm MDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email Uber begins helicopter service in Brazil’s biggest city SAO PAULO – Ride hailing company Uber has begun providing helicopter rides in Brazil’s biggest city.Uber’s communications director in Brazil said Tuesday that it has started a monthlong trial of the Ubercopter service between airports, hotels and convention centres.Fabio Sabba said the service is operating from five helipads and four hotels.In a brief telephone interview, Sabba said it is the only service of its kind provided by Uber anywhere in the world because it is not limited to specific events like the Cannes Film Festival and the Sundance Film Festival in Utah where Uber has offered helicopter services.He said Ubercopter is a partnership with the Airbus Group and uses three helicopter operators in Sao Paulo. He said Tuesday that prices range from $17 to $80 a seat. A helicopter carrying a passenger who booked his trip using the application Uber, flies over Sao Paulo, Brazil, Tuesday, June 14, 2016. The ride-booking company Uber has begun providing helicopter rides in Brazil biggest city. The company’s Ubercopter service began a monthlong trial period between airports, hotels and convention centers on Monday, with prices ranging from 17 to 80 US Dollars a seat. (AP Photo/Andre Penner) read more

Badgers Tinnish named Assistant GM of Toronto Blue Jays

Former Brock University baseball player Andrew Tinnish has been promoted to Assistant General Manager of the Toronto Blue Jays. Former Brock University baseball player Andrew Tinnish has been promoted to assistant general manager of the Toronto Blue Jays.In this new position, Tinnish will report directly to senior vice-president and general manager Alex Anthopoulos and assist with major league operations. Tinnish joins Tony LaCava (vice-president, baseball operations and assistant GM) and Jay Sartori (assistant GM) in holding the assistant general manager title.“This is just another incredible day for the Brock baseball family,” said Brock baseball head coach Jeff Lounsbury. “Andrew has worked hard at every level of the Blue Jays organization and this just shows you that hard work pays off. Over the past three seasons as the director of amateur scouting, the talent that he has been able to bring to the Jays through the MLB draft is truly remarkable. We wish him the best of luck in his new role and are very proud of our alumni.”Tinnish enjoyed a great career at Brock University playing five seasons from 1995-1999. In five years, he batted .378 going 239-for-633 while registering 47 doubles, six triples, 25 homeruns, 208 RBI and 173 runs scored.Tinnish was named the Badgers most valuable player three times (1996, 1998 and 1999) while leading them to back-to-back CIBA National Championships in 1998 and 1999.In his final season, he was named the Brock male athlete of the year. In 2001, he was also inducted into the Brock Baseball Hall of Fame.“Andrew is one of Brock baseball’s top players in school history and has dedicated his life to the sport he has such a passion for,” said Robert Hilson, Brock director of athletics. “In just a short period of time, he has gone from director of amateur scouting to the assistant GM position. This shows you his dedication and hard work which has helped him make a name for himself in Canadian baseball.”While his job with the Toronto Blue Jays is a highly demanding one, Tinnish still finds time to help with the Brock baseball program during training camp and throughout the season. He continues to provide consultation to Brock’s coaching staff when available. read more

Tight end rewrites OSU record books

In Ohio State’s 42-0 win over in-state opponent Akron, junior Jake Stoneburner became the first Buckeye tight end to have three receiving touchdowns in a game. He had two touchdowns last year. “Jake had a great day,” said Buckeyes coach Luke Fickell. “All in all, we were put in situations that he had the ability and the opportunities, and I think he did a great job of taking them.” Stoneburner had four catches on the day, three of them ending in the end zone. He had 50 yards of receiving, with his longest reception coming on a 28-yard strike from senior quarterback Joe Bauserman for the second score of the day. “I was excited we won, also I’m excited I scored three times,” Stoneburner said. “I was just happy to be out there making plays. Joe played a great game, he was out there looking for me. We connected three times and I’m happy about it.” Stoneburner received praise from his coaches and peers about his performance throughout camp. Under Fickell, it appears the offense will integrate the tight end more. “He’s had a great camp,” Fickell said. “He’s been an integral part of this offense all through camp. You know, so I kind of expected it, to be honest with you.” His three receiving touchdowns set a tight end record at OSU, but he is also now one of only eight receivers to catch three touchdowns in a game. “I expected him to have a great day,” Fickell said. “Did I expect three touchdowns? I don’t know. But it’s great to see.” Talking to the media on Tuesday, Stoneburner said he felt like he was a senior, and not a junior on this Buckeye squad. He also said he has been here a long time and that he felt like a leader. Under Fickell, OSU has decided to elect individual game captains for each contest, instead of voting on captains throughout the year. “Obviously, I’ve thought about it (being a game captain),” Stoneburner said. “It would be epic to be a game captain sometime this year.” Fickell said that to be successful for the entire season, the Buckeyes need to continue to play to their strengths. “I know the most important thing is we’ve got to continue to do those kinds of things,” Fickell said. “But it’s going to get harder and harder, because there will be a little bit more of a target on him, but that’s a challenge to him as well.” After Saturday’s game, Stoneburner needs only 172 more yards to match last season’s total. With this kind of productivity, that is something likely to happen in the near future. “I probably won’t score three touchdowns every game,” Stoneburner said, “but I just like to be out there making plays.” read more

Commentary William Buford leaves a complicated legacy at Ohio State

NEW ORLEANS – Have you ever watched a movie and not really understood what happened when it was over?William Buford is like that movie.He was at Ohio State four years and now that his career is over, I’m still not completely sure what I just saw.His career had more ups and downs than Kirstie Alley’s weight and was a role model for being consistently inconsistent.There were times when he was the best player on the floor and times when coach Thad Matta couldn’t get him off the floor fast enough.So how should we remember Buford? What’s his legacy?To me, Buford’s legacy comes down to one word.But.Everything good you can say about him has a draw back. I’m not sure what it was, but something was always restraining him from being truly great.Buford scored 1,900 points in his career and is tied for third OSU’s all-time scoring list with Jerry Lucas.But he was never the leading scorer on his team.He won 116 games in his career and his teams had a winning percentage of .800.But in the biggest of games with the most on the line, it wasn’t uncommon for Buford to lay an egg.He helped lead his team to two No. 2 seeds and a No. 1 seed in the NCAA Tournament.But he never won a championship.The fact is, anyone can make a factual argument that Buford was one of the greatest players to ever step on the hardwood at OSU.People 100 years from now who never watched him might look back at the record books and hold that opinion. They might think his jersey should be hanging from the rafters.But to truly understand Buford, you had to watch him.One thing about the legends is they always stick out. They’re always memorable. Whether they played great or poorly, you always had a feeling of their performance walking out of the gym.Some games, Buford’s play was just flat out forgettable. You could leave the arena, turn to the guy next to you and ask, “Where was Buford tonight?”It was as if he didn’t play.Then he would come out the next game and drop 25 points.From beginning to end, Buford was an enigma.That’s not to say he didn’t do a lot of great things during his time at OSU. He had opportunities to go to the NBA, but returned and is getting his degree at the end of this quarter.None of his teammates or coaches ever had anything remotely negative to say about him and former walk-on Mark Titus called him his favorite teammate of all-time in his new book.When the final buzzer sounded Saturday and Buford’s career was over, he sat down on the floor. It was all over for him.Maybe Buford’s legacy can best be summed up in the state of the program he’s leaving behind.The common adage is to leave things better than you find them.When Buford came to OSU in 2008, the Buckeyes were coming off a loss in the first round of the NCAA Tournament. OSU lost in the National Championship in 2007, but were far from a national power.In 2012, OSU might not be an elite basketball program, but they have emerged as a consistent force just about every year and show no signs of that stopping.In short, the program is in better shape than when he arrived.So, what exactly was William Buford?Well, he was very, very good.But.He wasn’t great. read more

Football Parris Campbell announces return for final season at Ohio State

Ohio State redshirt junior H-back Parris Campbell runs after a catch in the first half of the Buckeyes’ victory against Illinois on Nov. 18. Credit: Jack Westerheide | Photo EditorOhio State’s receiving corps will return one of its key members. H-back Parris Campbell announced on Twitter he chose to stay for his fifth and final season at Ohio State, bypassing the opportunity to go to the NFL draft.One of the fastest players on Ohio State’s team, Campbell was one of the Buckeyes’ big-play threats. He finished the season with 40 catches for 584 yards and three touchdowns, all career highs. He also averaged 36.6 yards on nine kick returns and was named second-team All-Big Ten as a kick returner. Campbell had 13 receptions for 121 yards as a redshirt sophomore.In his final game of 2017, Campbell had one catch for minus-three yards and three rushes for 42 yards in the Cotton Bowl against USC. According to ESPN’s Mel Kiper Jr., Campbell was the No. 9 wide receiver prospect in the draft.After a lot of thinking and praying… Buckeye Nation…— Parris Campbell (@PCampbell21) January 11, 2018 read more