last summer, I wrote down the structure and view of the article in my cell phone memo, but this article has been shelved because of trivial matters and occasional laziness. In the first half of the year, there seems to be a subtle change in WeChat based social relationships, and the recent rethinking of the impact of WeChat’s social platform on people is increasing.
when we are getting tired to deal with WeChat and I have nothing to do but "forced to see" information, always flash in my mind is: one can not see the appearance of the station in the middle of the stage alone, around the dark, lonely light with only focusing on light, it sometimes drunk, sometimes lost, sometimes anxious, sometimes look, sometimes calm, dark around occasionally think of applause, but he did not know who is the audience, he re humming his rhythm dance again……
uses WeChat, perhaps many people are aware of this state of mind and state. Today, WeChat based social relationships have indeed changed dramatically. Initially, WeChat circle is a small circle, composed of relatives and friends, this relationship is a strong relationship, and most of them are relationships in real life, the stability of this relationship is very high, even without the use of WeChat, this strong relationship can still be maintained by other means. As WeChat has increasingly become a social occupation, work category, marketing tools, one circle indeed from the original strong relationship circle, expanded to a wider range of circle, even more cross circle, this circle is based on the relationship between the weak, not relying on the emotion to maintain, in order to satisfy the work and occupation social needs, marketing purpose.
then, the social circle based on WeChat’s platform eventually formed two relationships: a real strong relationship, a social circle, a weak relationship based on some kind of temporary interest.
WeChat for more demand for communication, social circle of occupation, marketing and other aspects of the relationship between the proportion of occupied, weak circle will be greater, the above described this picture will make people feel more real. In fact, people feel is not the real reason of loss, fatigue, anxiety and other emotions such as many articles said "rampant increase, circle of friends information" (which is on the one hand), essentially, weak ties this temporary not give us enough satisfaction, a sense of security, to maintain a sense of.
, let’s talk about this kind of weak relationship circle on WeChat, how and why it affects us, the influence on WeChat’s circle of friends and so on.
one, based on the needs of the interests of "temporary social relations": the most likely to become "zombie relationship"
as mentioned above, this relationship now occupy a larger proportion in WeChat, although this relationship is due to work reasons, occupation, social occupy a class, but the essence is in the interests of demand based. Of course, the interest here is not derogatory