Top online marketing mistakes – and how to avoid them

first_imgPrestige Marketing emailed me this nifty infographic today. (Click here if you can’t see it well.)If I had to apply this to nonprofits, I’d modify this a bit. Our mistake is rarely too much advertising instead of content marketing – because we can’t afford ads!Here are the top nonprofit variations of these errors:1. Me-me messaging: The corollary of too much advertising on social media with for-profits is too much promotional content on social media. Does your content read like an ad? 2. Lackluster content: Not enough new, interesting stories about the difference your work makes in the world.3. No personality: Talking like an organization instead of a person working for your cause.4. No action: Failing to provide simple, clear and easy calls to action.5. Writing off email: It’s still powerful and important. Are you efforts reflecting that?Top 5 Online Marketing Mistakes [Infographic]last_img

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