Following yesterday’s post about a new eGuide available free from Idealware (Nonprofit Social Media Decision Guide), today I have five pieces of advice from the guide.1. IT TAKES TIME. If you want some success from using a social media channel, count on spending at least two hours a week on it.2. TWITTER IS A SPECIALIZED STREAM. Twitter skews older and more tech-savvy than other popular social media. It’s an interesting way to reach media, partners and skilled volunteers – but you have to post consistently, because people dip in and out of the stream of Tweets and won’t see most of what you say.3. SUCCESSFUL BLOGS TAKE TIME. You need a person or people passionate about posting and four to eight hours a week (or more!).4. DON’T WORRY ABOUT GOOGLE+ YET. It’s too early.5. MEASUREMENT MATTERS. Keep track of views, followers, engagement and conversion. And your own time!