The mantra for this year: be generous and lazy!

first_imgNote: Some of my most popular posts this month, including the one below, are part of my newest eBook for Network for Good, called The 8 Online Fundraising Changes You Must Make in 2010.Get the full eBook – for free – here! Dear Nonprofit Marketing Friends:Help! I don’t have time for all of this Internet stuff!Does that sound like something you’ve said lately?Well, here’s what I have to say about that.You should not be thinking in terms of shortages of time and scarcity of resources. This year, that has to stop. You should be approaching your donor – and your life – from a place of abundance. (No, you’re still in my eBook and not an ashram.) I’m serious. If you’re focused on fundraising, you’re probably focused on inspiring generosity in other people. But how generous are you? I’ve found in life, in fundraising and in social media, the more generous I am, the more successful my efforts. Scrooges in terms of sharing information, credit and/or time get little. When you’re doing your online outreach, give credit to your supporters instead of yourself. Listen and follow more than you talk and recruit. When people re-Tweet your content or spread the word, profusely thank and highlight them. Spend more time pointing to the work of others and celebrating what they say than you do talking about yourself. Rather than pontificating on a topic, share the thoughts of another person and praise their insight.The more you do this, the more popular you become. It sounds paradoxical, but it works. Which brings me to laziness. The more you choose to highlight the work of others – and point to their content – the less you have to produce yourself. This is a lovely benefit of being generous – it saves you time.For example, if you’re panicked at the thought of blogging, don’t. Identify the influential bloggers who are talking about your issues (with google blog search or www.technorati.com) and research their posts. Comment on their blog and engage them on their content. Over time, send them customized emails about why your organization’s campaign is relevant or compelling to their readers. If you don’t have time to Tweet, don’t. Highlight the Tweets of people discussing your issue area on your site and in your outreach. Point to their content rather than generating your own. It’s the generous – and lazy – approach, and it works well as an engagement tool. Remember:1. Point, don’t build.2. Share, don’t create.3. Applaud more than you hold forth.last_img

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