Is Your Story Big Enough?

first_imgDownload the participant handout, transcript and audio recording below Related Documents!While the economy is slowly recovering, are your fundraising appeals still in need of mouth-to-mouth resuscitation? You’ve tried creating a sense of urgency and alarm, but your message is falling on deaf ears. You’re not delivering the numbers you need to produce.Why have people stopped listening? Here’s a little secret: Donors don’t really give to a program or organization; they invest in the bigger story. In other words, donors give to issues where they feel a direct personal connection. Your work must mean something to them, or else their dollars go to a cause that does.That’s why supporters want more than clichés and platitudes about “doing good”. They need a story they can locate themselves into; and that usually requires moving beyond the classic adversity/victimization story.This archived presentation covers:Why the classic hero story creates unnecessary adversity for your cause and might be doing more harm than good in your fundraising appealsHow to break the cycle of guilting or shaming others into supporting you, and how to find a genuine attention-grabbing message that people can truly believe inWhere to look for the essential truths at the heart of your brand/mission that invites and unites, rather than drives away potential supportersAbout our speakerAs the President of Get Storied, Michael Margolis advises nonprofits, businesses, and entrepreneurs on how to get others to believe in their story. With a background in social enterprise and cultural anthropology, Michael helped launch two pioneering nonprofits before the age of 22. Michael has since worked with dozens of world-changing efforts and helped to revitalize and translate the bigger story for each of his clients. Believe Me: a Storytelling Manifesto for Change-Makers and Innovators, is a new book by Michael Margolis with fresh perspectives for anyone in the business of change. His short little manifesto introduces 15 storytelling axioms that will help you re-think how nonprofits must communicate their work, especially in this new adaptive age. Download a free excerpt at www.believemethebook.comMichael’s unique work and ideas have been featured in Fast Company, Brandweek, and Storytelling Magazine. Michael teaches Brand Storytelling at Schulich School of Business and delivers keynotes, story coaching, and learning programs around the globe. Michael believes its time for everyone to reclaim or reframe towards their bigger story. And eat more chocolate.last_img

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