Presented October 10, 2008 at the The Technology in the Arts Conference in Pittsburgh. Download the slides [PDF] below.Social networking tools like Facebook, MySpace and blogs were the hot topic of the past year. So are they worth your time? How can you fundraise successfully with Web 2.0? Does using the Internet mean getting rid of your offline marketing tactics?Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.Session attendees will leave with:Practical tips for how (and why) to dive into online fundraisingAn understanding of the new “Web 2.0? model of online communicationsHow and why community-building works for fundraising, and how you can empower your supporters to become champions for your causeWhy Web 2.0 makes community-building easier for youSession Leader:Jono Smith is responsible for marketing Network for Good’s online fundraising services to nonprofit organizations. Network for Good is a nonprofit organization that helps other nonprofits raise money and reach supporters online. Network for Good has processed more than $200 million in donations for 30,000 nonprofits since its 2001 founding by AOL, Cisco and Yahoo!. Prior to joining Network for Good, Jono spent eight years at SunGard Higher Education, where he was responsible for managing the company’s marketing efforts in Europe and the Middle East. Jono also held marketing and sales positions at SCT and Campus Pipeline, before their acquisitions by SunGard. Prior to this, Jono served in the Clinton Administration as Special Assistant to the Director of White House Communications. Jono holds an undergraduate degree in English from Loyola Marymount University in Los Angeles. In his personal time, Jono has raised over $10,000 for AIDS vaccine research.