Magnolia Ave. offers restaurant options for graduation weekend TCU social work majors go into the field to help support Fort Worth’s homeless Linkedin Salata Grand Opening Peyton Davishttps://www.tcu360.com/author/peyton-davis/ TCU retirees gather for book club Super Frog with TCU Students Students formed a long line at the grand opening of Berry St.’s Salata. Peyton Davis printCustomers were lined up outside Salata for half priced salads and wraps on its grand opening last Thursday.The first 50 customers at the restaurant received a gift card for up to $100.According to the manager of operations Roberto Peniche, the Berry Street location didn’t have the start it was expecting, but now that students are back on campus, business is looking up for Salata.“Since we opened in June, this has been our first busy day with customers lined up and standing outside of the doors,” Peniche said.Salata opened on June 15 and exactly a month later, the restaurant closed its doors for three weeks due to water damage. Salata was able to reopened its doors about a month ago.Peniche said he was happy to have such a long line of students and community members out the door at the grand opening. Jimmy John’s may extend business hours + posts Returning customers noticed how busy the Berry St. location was at the grand opening compared to other days.“I haven’t been here when it’s been this busy,” said Alec Lucas, a senior communications major. “It’s good to see everyone taking advantage of the price and try something new.”Other students said they loved getting to interact with Super Frog and receive half priced salads.Ally McLaughlin, a senior communications major, said, “This is my first time to Salata. It was fun seeing Super Frog interact with everyone and my meal was only five dollars.”Many students said they like that they have healthier options like Salata closer to campus.Austin Phillips, a senior business major, said he and his friends come to Salata often, but the five dollar deal was a good surprise.“It’s a quick, healthy option that I can grab before class or between classes,” said Phillips. “They have a good variety and a nice change of pace from Dutch’s or Buff Bro’s.”Salata is open from 11:00 a.m. to 9:00 p.m., serving lunch and dinner. It offers more than 50 different salad toppings and signature Salata lemonades.Salata is located on the corner of Berry Street and Waits Avenue across from Jack-in-the-Box. Peyton is a senior fashion merchandising major with a journalism minor from Sioux City, Iowa. She covers retirees for TCU360. Girl Scouts to participate in the homecoming parade Fort Worth’s first community fridge program helps serve vulnerable neighborhoods Peyton Davishttps://www.tcu360.com/author/peyton-davis/ Twitter Peyton Davishttps://www.tcu360.com/author/peyton-davis/ Peyton Davishttps://www.tcu360.com/author/peyton-davis/ Linkedin Facebook ReddIt ReddIt Twitter Facebook Students formed a long line at the grand opening of Berry St.’s Salata. ‘Liters for Life’ student campaign raises funds for global water crisis Previous articleNorrie and men’s tennis start season off strongNext articleStudents want more from Walsh Peyton Davis RELATED ARTICLESMORE FROM AUTHOR
“We believe that the USCAA did not carefully consider the perspective, morale, and positive The USCAA said in an email that the decision to disband the regional leadership structure allows any alumnus to organize alumni events, creating a more flexible and inclusive approach to engagement. The group believes the new structure is an improvement upon how the alumni network was previously organized. The decision to only include nine alumni — whom the organization said were chosen to represent the alumni network’s depth of diversity — was to avoid turning the meeting into an overstatement of disapproval, Dorn said. The alumni reiterated their desire to work with the USCAA and engage in collaborative efforts to improve the alumni engagement model, he said. This new model of alumni engagement, launched July 1, established regional advisory groups in San Diego, Orange County, Los Angeles, San Francisco and New York and dismantled the previous alumni club leadership structure. According to a Q&A recap of a June 3 Town Hall meeting discussing the changes, the association said the new structure is a “program-based and user-friendly strategy.” Despite widespread frustration over the changes, Dorn said alumni across the country want to continue working with USC to maintain the strong network. More than 70 alumni club leaders from New York to Phoenix sent a letter to President Carol Folt July 6 that detailed their disappointment with the new model of alumni engagement and called for a hybridization of the previous alumni clubs with newly established regional advisory groups. The strength of the alumni clubs came from their ability to forge strong Trojan communities outside of L.A. and California, said Lance Weber, a 1993 graduate. He said the regional alumni club leadership provided a “bridge between the University and the local people.” Weber said he believes local events and activities connected alumni to their regional clubs and strengthened their connection to the University. “I’m just very concerned that the loss of that linkage … will weaken the relationship between the alumni and the University,” Weber said. contributions to the Trojan Family of those who participate in regional alumni groups,” the letter read. “They also grossly underestimated the breadth and intensity of alumni opposition to dissolving the regional alumni groups.” “The Trojan Family is our University’s greatest asset, and we want everyone to have the chance to take advantage of everything it has to offer,” the USCAA wrote in the same email to the Daily Trojan. The USCAA said it had engaged in conversations with the Board of Trustees Alumni Affairs Committee, the Board of Governors and alumni throughout the country since 2017 before introducing the new model. These discussions along with alumni attitude survey responses showed that alumni wanted to engage in event development and organization. “The USCAA’s new model doesn’t really seem to appreciate the personal connections that developed through the regional clubs,” Lowell said. “The previous alumni engagement model provided graduates throughout the country with communities of alumni to connect and establish professional relationships to advance their careers,” Karen Lowell, former president of the Phoenix Alumni Club, said. She said she believes the structural changes fail to uphold these benefits in the shift to the region-based format. “I think most of all [we are] excited that we found what appeared to be, at this point in time, willing partners on the other side,” Dorn said. ”Hopefully we can all come together and reach an acceptable compromise that makes the alumni happy but also satisfies the needs of the University.” The USC Alumni Association launched its new model July 1 to provide a more flexible approach for member engagement and allow alumni volunteers to submit an event idea to regional staff for approval. However, former club leaders expressed their frustration in the decision being implemented unilaterally and without the consultation of clubs. (Vincent Leo | Daily Trojan) “It became apparent that a new approach was needed — one that would empower more regional volunteers and expand involvement opportunities for all,” the USCAA wrote in an email to the Daily Trojan. “The reason we are upset is that these changes were implemented unilaterally,” Dorn said. “They didn’t consult with any on-the-ground alumni leaders, which is a management and organizational flaw.” The “Trojan Traditions” represents longstanding events such as the Summer SCendoff and Football Game Watch Parties while the “Trojan Exemplars” will offer professional and career opportunities through industry expert panels as well as the “Trojan Network,” USC’s online alumni networking and mentoring platform. “Trojan Locals” will consist of social events in localized areas, such as USC Night at the Hollywood Bowl in Los Angeles. The USC Alumni Association redistributed its regional and staff resources over the summer to provide three program types with the goal of improving alumni engagement. According to the letter, the decision to dissolve all domestic alumni clubs contradicted the USCAA’s mission to provide “lifelong and worldwide” connections to the Trojan Family and disregarded the efforts of current alumni leaders. According to the town hall, the new alumni engagement structure is the first to develop in any university and is an untested model that has been in development for three years. The goal of this new model is to establish a centralized method of event planning aimed at standardizing alumni engagement throughout the country. These changes do not impact cultural nor international alumni networks. Sam Dorn, former president of the Washington D.C. Alumni Club, expressed his discontent with the changes and lack of transparency involved with the development process. In the virtual meeting, nine USC alumni joined with the USCAA to discuss the recently restructured alumni engagement model. The goal of the meeting was to collaboratively address alumni concerns over the structural overhaul and to improve communication efforts between alumni and the USCAA. Previously, the regional alumni club leaders were in charge of organizing local events, such as football watch parties and coffeehouse meet-ups. With the new changes, the regional leadership boards were disbanded, and alumni volunteers will need to submit an event for approval by their regional staff liaison. Despite these discussions, Dorn said communication with alumni after the changes were implemented was sparse. Some alumni received no responses to individual emails sent to the USCAA while others received general responses or limited personal responses to their outreach. However, one alum was able to coordinate a discussion with Patrick Auerbach, associate senior vice president for alumni affairs, that led to a virtual conversation on Aug. 11 between alumni and the USCAA.
Two people hurt in shooting WHITTIER – Two people were shot and wounded while sitting in front of an apartment complex Friday, officials said. The attack was reported just after 4 p.m. in the 7200 block of Whittier Avenue, said Whittier police Sgt. Dan Lowe. The two victims were drinking beer in front of an apartment building when a suspect vehicle parked in a nearby alley, Lowe said. An unknown number of suspects got out of the vehicle before opening fire on the victims, said Lowe. One of the victims was struck in the hip and the other in the leg, he said. The wounds were not believed to be life-threatening, said Lowe. Women killed when struck by pickup LA MIRADA – An 84-year-old woman was struck and killed by a pickup truck Friday while crossing Santa Gertrudes Avenue, officials said. The incident occurred about 5:40 p.m. on Santa Gertrudes Avenue at Silvergrove Drive, just north of Imperial Highway, said Norwalk sheriff’s Lt. Al Reyes. The elderly pedestrian was pronounced dead at the scene, Reyes said. The driver of the vehicle remained at the scene, said Reyes. Officials did not immediately see any signs of drunken driving or other wrongdoing, said Reyes. The crash remained under investigation late Friday. Three men rob women near Whittier WHITTIER – Three men in trenchcoats robbed a woman Friday on Colima Road, officials said. The robbery was reported about 4:45 p.m. on Colima Road at Telegraph Road in an unincorporated county area near Whittier, said Norwalk sheriff’s Lt. Al Reyes. The three suspects, described as men ranging from 18 to 40 years old, approached the woman and grabbed her purse, Reyes said. The 20-year-old woman struggled to hold on to her purse, but the suspects wrestled it away from her, said Reyes. The robbers then removed the woman’s money, about $100, from the purse before throwing it back at her, Reyes said. The thieves were seen fleeing the area in a white 4-door compact car, Reyes added. The victim was not injured in the incident, he said. Rural accident kills three people SANTA MARGARITA – Three people died in the mangled wreckage of a Ford Escort after the driver lost control on rural Highway 58 and slammed into an oncoming van just east of Santa Margarita. The Escort was headed west on the two-lane highway Thursday night and when the car drifted off the side of the road. When the driver overcorrected, the car spun into oncoming traffic and was broadsided by the minivan. The California Highway Patrol says the driver and two passengers were killed on impact. The female driver of the van is hospitalized at Sierra Vista Regional Medical Center with major injuries. Psychologist arrested in rape SANTA BARBARA – A Santa Barbara County psychologist has been arrested for allegedly raping a female patient three years ago. Fernando Cordero allegedly attacked the 44-year-old woman while he was working for Santa Barbara County Alcohol, Drug and Mental Health Services. The alleged victim told investigators last month that the 65-year-old psychologist seduced her more than three years ago when she was a patient at a county facility in Santa Maria. Cordero has been released on $100,000 bail. Mayor joins foot chase of robber TEMECULA – Mayor Chuck Washington joined the foot chase for a knife-wielding robber who filched a bottle of OxyContin at a Temecula pharmacy. Washington was paying for a flu shot at a CVS pharmacy Wednesday night when the man burst in and grabbed the bottle of pills. The mayor and several others pursued the robber as he fled the store. Another bystander got the license plate number on the robber’s car. Mark Hughes was arrested a short time later. Washington dismisses characterizations of his reaction as heroic, saying, “I didn’t tackle anybody, wrestle anybody to the ground. I kept a discreet distance. I lost the guy after he got outside.” Panel approves desalination plant SAN DIEGO – California’s state Coastal Commission has tentatively approved a proposal to build a desalination plant Carlsbad to turn millions of gallons of seawater into drinking water. Thursday’s 9-3 vote followed hours of tense debate between developers who say San Diego needs to make use of its local water resources and environmentalists who say the project will damage marine life. The commission’s staff recommended denying a permit. – From wire reports160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
8 May 2012 A safety crackdown reduced the number of fatalities at South Africa’s mines to a record low of three in April – down from an average of 11 or more per month.“There has been a significant improvement on health and safety since the department intensified enforcement measures at the mines,” Mineral Resources Minister Susan Shabangu told the National Council of Provinces in Cape Town on Monday.“In fact, the month of April 2012 has recorded the lowest fatalities ever, of three deaths, when compared with other historical figures, which were generally more than 11 deaths per month.”South Africa’s mines are the world’s deepest and among the most dangerous, and Shabangu’s ministry has been leading a drive that has included a surge in inspections and stoppages for safety violations.This year to date, 39 people have lost their lives in South African mines compared with 42 in the same period in 2011, while the number of mine injuries fell 35 percent to 668, Shabangu said.South Africa’s mining output fell sharply in volume terms in February, the latest month for which data is available, highlighting the impact of the safety push.Production of platinum group metals (PGMs) fell 47.6 percent, while gold output fell 11.5 percent in volume terms in February. Total mineral production was down 14.5 percent compared with the same month last year.Sapa
New Orleans Pelicans forward Anthony Davis celebrates after the Pelicans defeated the Miami Heat 124-123 in overtime in an NBA basketball game in New Orleans on Friday, Feb. 23, 2018. (AP Photo/Veronica Dominach)NEW ORLEANS — Anthony Davis had 45 points, 17 rebounds, five blocked shots and five steals, and the New Orleans Pelicans beat the Miami Heat 124-123 in overtime Friday night for their fourth consecutive victory.Goran Dragic scored 30 points and Dwyane Wade hit two runners to give the Heat the lead twice in the last 36 seconds of overtime, but Davis responded to the first with a layup as he was fouled, and Jrue Holiday answered the second with a runner in the lane with 7 seconds left.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH Castro returns for Gilas Pilipinas vs Japan LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Read Next Neither team was able to build a double-digit lead during game which riveted a boisterous crowd with its fast pace and array of highlights on both ends of the floor. There were 13 ties and nine lead changes.New Orleans scored 37 fast-break points. Davis threw down seven dunks. He converted one alley-oop while being fouled and also turned a steal into a fast-break layup as he was fouled. And the All-Star wasn’t the only one blocking shots for New Orleans. Emeka Okafor, now in his second 10-day contract after being out of the league for four-plus seasons, had five blocks.After trailing much of the second half, the Pelicans appeared to be seizing control with a 10-0 run during which Holiday scored eight points, giving New Orleans a 104-99 lead with 2:51 to go.But the Heat rallied to tie it at 106 on Wade’s free throws.Davis hit a jumper with 23 seconds left and Wade missed on the other end, but a rebound contested by several players fell to Dragic in the paint, and he hit an uncontested layup to tie it again.ADVERTISEMENT Wade had one last shot for the win with Holiday defending him closely. It bounced off the rim to Josh Richardson, whose rushed put-back missed the basket as time expired in Miami’s third straight loss.Davis, who has scored no fewer than 38 points in a game during New Orleans’ winning streak – and 42 or more three times – raised both arms in triumph as he looked up at the jubilant crowd, and then exchanged high fives with fans along the court.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutHoliday finished with 29 points and nine assists, connecting with Davis on a couple of alley-oop dunks. Ian Clark scored a season-high 21 points and Nikola Mirotic capped his 10-point, nine-rebound performance with a crucial 3 in overtime.Hassan Whiteside had 19 points and 16 rebounds before fouling out in overtime when he hacked Davis on a put-back attempt. Davis hit both free throws to tie it at 117, and then gave New Orleans a brief lead with his fifth alley-oop dunk of the game on a fast-break lob from Holiday with 1:10 to go. Wade had 16 points, while Richardson and Tyler Johnson each scored 15 points. AFP official booed out of forum Don’t miss out on the latest news and information. The Pelicans had 14 seconds to set up a winning shot, but Davis’ drive was cut off along the baseline and his awkward layup attempted missed and the game went to overtime after Miami was unable to get a shot from an inbounds play with .8 seconds left.TIP-INSHeat: James Johnson had 12 points and blocked two shots. … Dragic had nine rebounds and eight assists. … Miami finished with a 70-62 advantage in points in the paint. … Heat players wore black patches reading MSD in white to honor the victims of the shooting last week at Marjory Stoneman Douglas High School. Meanwhile, coaches wore Stoneman Douglas lapel pins with the school’s symbol, the head of an eagle. ”It’s an absolute honor for us to wear these,” coach Erik Spoelstra said. ”I know I speak for everybody in that locker room and everybody in the organization – we are so very inspired by the leadership and courage and absolute fearlessness of the kids and young men and women. … Such a tragic event, but we hear their voices, loud and clear, and we are behind them.”Pelicans: Davis hit a 3-pointer, giving him a career-best 41 3s in a single season. … Walter Lemon Jr., signed to a 10-day contract on Wednesday, saw his first action in the second quarter. In his first minute on the court, he was blocked twice by Richardson in rapid succession. Lemon got the rebound on the first block before Bam Adebayo grabbed the rebound on the second block.UP NEXTHeat: Host Memphis on Saturday night.Pelicans: Visit Milwaukee on Sunday afternoon. 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The Recap: sign up for the best of the Guardian’s sport coverage Reuse this content Read more … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. blogposts Read more Share via Email Quick guide Horse racing tips for Tuesday 27 February Thank you for your feedback. Horse racing tips Share on Pinterest To no one’s great surprise, the card at Catterick has failed to pass an inspection and the turf cards scheduled for Musselburgh and Market Rasen on Wednesday have also been abandoned. Chelmsford City, however, will race on the all-weather as planned, which means that with Lingfield also getting the go-ahead, racing will defy the Beast with a total of 13 races on Tuesday.Jorvik Dancer (4.15) is probably the pick of the prices in the sprint handicap at Chelmsford City. He completed a swift hat-trick in late December and early January but remains fairly weighted on the pick of his recent form and is a fair bet at around 11-4. Carolinae (3.30) should also go well at Lingfield, but with the Cheltenham Festival now imminent, punters may well spend some time instead looking at the ante-post markets. Willie Mullins, the leading trainer at the Festival in four of the last five seasons, opened his doors to the media on Monday, and here is a round-up of his comments on some of his leading contenders. Un De Sceaux (Ryanair Chase): “He’s done tremendously well all season. He’s the ultimate iron horse and he’s in great condition, though we’ve still plenty to work on before Cheltenham. Everything is going well with him.” Willie Mullins opens the stable door for Douvan v Altior at Cheltenham Since you’re here… Hide Lingfield 2.00 Ask The Guru 2.30 Walk In The Sun 3.00 Abe Lincoln 3.30 Caronlinae (nb) 4.00 Attain 4.30 Ravenhoe 5.00 Dukes MeadowCatterick 2.10 Pixiepot 2.40 Ilaya 3.10 Very First Time 3.40 Luckime 4.10 Chain Of Beacons 4.40 Chu Chu Percy Chelmsford 2.15 I Was Only Joking 2.45 Babette 3.15 Tellovoi 3.45 Mambo Dancer 4.15 Jorvik Prince (nap) 4.45 Avocet – Tips by Greg Wood. Horse racing Douvan (Champion Chase): “He’s been doing everything right and has a few more bits of work to do this week. I’d imagine he’d go for the Champion Chase all being well, and so far, all is well. He had a problem in his hind end last year, and this year, it was his front. But he seems to be fine at the moment and everything is holding shape. I don’t think he needs to school. I don’t want to jump him, I don’t want to risk it.”Yorkhill (Champion Hurdle or Ryanair Chase): “He’s not a great work horse at home. He’s very lazy and on the racetrack he idles a little bit when he gets to the front. I’ve always thought maybe we should have a crack at a Champion Hurdle with him, but he would be a nice one to have along with Un De Sceaux in the Ryanair. We’ll leave a decision until much later but I’d say it’s probably 60-40 for the Champion Hurdle.”Djakadam (Gold Cup): “He’s been disappointing this year but this could be the most open Gold Cup he’s competed in. His form hasn’t been good enough on the track, he hasn’t fired like he has in other seasons.”Killultagh Vic (Gold Cup): “I thought he looked in a very good position jumping the last [in the Irish Gold Cup, where he fell]. He had the momentum going to the last and looked like he was going away. I’m hopeful he will have learned.”Total Recall (Gold Cup): “Our aim with him is the Grand National, but I thought we probably needed to go for the Gold Cup. He’s a relaxed horse, he jumps very economically, and I think that will suit him around Cheltenham.” Footpad (Arkle Trophy): “He has a beautiful method of jumping. He always had ability over hurdles but his method of jumping has catapulted him right to the top [over fences].” Talking Horses Show Share on Messenger Share on Facebook Topics Faugheen (Champion Hurdle): “It was great when he came out the first day [in the Morgiana Hurdle] and won, and he ran a grand race, way better than at Christmas anyhow, last time. But he’ll have to up his game to go and win at Cheltenham. He might not need to be as good as he once was, and I think he’s still competitive.” Melon (Champion Hurdle): “He didn’t face his hood when we tried him in it last time so we’ll take all the gear off at Cheltenham.”Rathvinden (RSA Chase/National Hunt Chase): “He could go any trip, and I think the four-miler [National Hunt Chase] could be the way that we’ll go.”Penhill (Stayers’ Hurdle): “All his work has been good. The aim all year was to get him to Cheltenham and Punchestown and if all goes well, he’ll saddle up and go there.” Share on Twitter Support The Guardian Share on WhatsApp Was this helpful? Share on LinkedIn
There is a great piece in Advertising Age online today from Peter Francese, founder of American Demographics magazine (registration required to view the article). He writes about the changing face of consumers. Like me, they’re getting more wrinkly and set in their ways by the day.Here are a couple of the highlights (warning: sweeping generalizations ahead), along with thoughts on the implications for us. You can read the full article here (with registration).OLDER: A full 80% of the growth in US households in the next five years will be from those headed by people over age 55. Yep, that’s right — EIGHTY PERCENT. The average age of the US household is already only six months shy of 50. The first boomers hit 65 in less than three years. So what does that mean? The older set (65+), says Francese, tend to be risk adverse and inflexible in their attitudes. That means clever marketers will play to this world view with messaging about guarantees, safety and experience. Warranties, corporate history and testimonials work. So, nonprofit marketers, emphasize your organization’s storied history and great performance with these folks. Don’t be too cute or flashy. Meanwhile, the second fastest growing segment is folks 25-34 – a group that is increasingly diverse ethnically. The bigggest spending, best paid group — those 35 to 54 – is shrinking. Groan.ALL OVER THE PLACE, IN EVERY SENSE OF THE EXPRESSION: As you read this, I suspect you’re having the reaction that I did – sheesh, how are you supposed to reach such different groups? It gets even more challenging when you consider geographic segments. The West is getting younger and more multicultural while the Northeast is getting older and whiter. (I told you there would be generalizations – this is demographics, after all.) The answer? Segmentation of course. You’re going to need different positioning for different audiences — AND different message delivery vehicles. The latter is actually good news – it’s easier to target your message when not everyone is getting your messages the same way and when people are clustered into certain locations. There are people who live online and on their phones, and there are folks who stick to the newspaper. You need to look not only at the age of your audiences, but also where and how they live so you know the best way to reach them. Fancy marketers call this ethnographic research. Throw that into your next convo to look extra smart.
The economy has been sluggish for over a year, but the financial crisis on September 15, 2008, shook consumer confidence and set off another round of corporate layoffs. Recent numbers show that unemployment is at its highest since 1994. Many of our clients have been asking, “What does this mean for our online fundraising program?”It’s a great question—and one that we couldn’t find a good answer to, so we decided to do our own analysis. We looked at online giving for five nonprofit clients during September and October, including Easter Seals, Habitat for Humanity International, National Multiple Sclerosis Society, Oxfam America, and The Wilderness Society. To control for external factors such as online fundraising campaigns, we compared online ‘white mail’ – unsolicited gifts via the organization’s main donate page. We looked September and October of 2008, and compared those results to the same two months in 2007.Our analysis showed:The amount raised during this period was 34% greater in September of 2008 than in September of 2007. But when comparing October of 2007 to October of 2008, the amount raised increased by only 5%.The number of gifts went up by more than 15% in both September and October of 2008, as compared to September and October of 2007. Despite the economy and the possible distraction of the election, a significantly larger number of donors gave in these two months in 2008 than they did in 2007.However, the average gift size appeared to drop off in October of 2008 as compared to October of 2007. This may be a sign of the weakening economy, as many donors continue to give online but in smaller amounts.Overall, the news is good; despite both the financial crisis and the elections, nonprofit online fundraising grew in both of these months as compared to the previous year.Why has online fundraising continued to grow while many other forms of fundraising have declined in the current economic climate?Nonprofit direct marketing was on the decline even before September 2008. Many nonprofits saw lower-than-average growth rates starting in 2006, with a more severe slowdown occurring in Q2 of 2007, according to the Target Analytics Index of National Fundraising Performance. Nonetheless, online fundraising has continued to grow for most nonprofits, as seen in the most recent e-Nonprofit Benchmarks Study published by M+R and N-TEN, which found that online fundraising grew by 19% from 2006 to 2007.Online donors tend to be younger and more affluent than direct mail donors, as found in the 2006 donorCentrics Internet Giving Benchmarks Analysis. This may account for the steadier online returns, as younger donors – with more disposable income, less significant savings invested in retirement portfolios, and so on – may feel less vulnerable to the volatile market and thus may not be adjusting their giving to reflect the downturn.Despite the relatively good news for online donations, we have to warn nonprofits not to get complacent about online fundraising. Many economic analysts predict the current economic crisis will continue to worsen before it gets better. And the fact that growth was slower in October of 2008 may be a sign of things to come.What are other nonprofits doing to stay the course? One M+R client recently tested two versions of a special appeal: One simply stated the need for funds for many reasons, but did not make mention of global financial crisis. The other appeal led with a brief sentence stating that the current global financial crisis has made the need even greater. Both email messages had identical open rates, but the email with the mention of the financial crisis received 20% fewer click-throughs, and a 12% lower response rate than the email that did not. The lesson learned? Reminding your constituents of the current economic crisis, even when it is topical and strengthens your case for giving, does not make donors more likely to give, and may actually turn them away from giving.For this reason, in order to maximize your online fundraising results in a time of economic uncertainty, we recommend keeping your message focused on your mission and on the compelling reasons to give to your nonprofit. We’ve found that focusing on the basics continues to yield the best results. Using urgency, making a compelling case for giving, and even throwing a premium into the mix can all help boost returns.Nonetheless, nonprofits may want to lower their expectations for end of year fundraising. This is a time of year when donors traditionally make larger gifts, but given the decline in average gifts across the past two months, it is possible that many donors will continue to make their gifts online but will scale back the dollar amounts.We’d like to thank the five nonprofits who generously shared their data for this study: Easter Seals, Habitat for Humanity International, National MS Society, Oxfam America, and The Wilderness Society.ABOUT M+R STRATEGIC SERVICESM+R is dedicated to helping our clients advance their missions in order to bring about positive change. We do this by helping organizations and campaigns we believe in develop smart and effective strategies, hone their messages, mobilize their members, build grassroots support, raise money, and communicate effectively with the media, the public and decision-makers, both online and offline. www.mrss.com