The Goods and Service Tax (GST) will come into effect from July 1, and with the changes in the tax regime, car-makers are offering heavy discounts to lure customers into buying a new car before the deadline. With customers opting to wait for better deals, dealerships across the country are doing everything possible to attract customers into buying a new car before July 1. The car-makers are looking to drive the sales for June through discounts.What does the GST bill mean for cars?The Central Government will roll out the GST under the new tax regime from July 1, as cars will attract the top rate of 28 per cent and a cess in the range of 1 to 15 per cent on top of it. According to the rate structure finalised by the GST Council here, all cars, buses, trucks and motorcycles including moped will attract a peak GST of 28 per cent.Under the GST regime, cars will attract the top rate of 28 per cent with a cess in the range of 1 to 15 per cent on top of it. While small petrol cars with engine less than 1,200 cc will attract 1 per cent cess, those with a diesel engine of less than 1,500 cc will attract 3 per cent cess. Large cars with engine greater than 1,500 cc and SUVs with length more than 4 metres and engine higher than 1,500 cc will attract cess of 15 per cent.Who’s offering what?Maruti SuzukiCountry’s largest car-maker, Maruti Suzuki has upped its earlier discounts by up to Rs 10,000. we had earlier reported that Maruti Suzuki is offering exchange bonus of up to Rs 25,000 and discounts up to Rs 15,000 on various models.advertisementMaruti Suzuki Alto 800Previously, the Alto came with a discount of Rs 15,000 is now increased to Rs 35,000. While the Celerio, which came with an exchange offer of Rs 15,000- Rs 20,000 is now available with an additional Rs 25,000. The older generation Swift has a discount of Rs 20,000.Maruti Suzuki CelerioHyundai IndiaHyundai India launched the 2017 Xcent compact sedan along with the new generation Grand i10, while the Tucson SUV was launched last year. For the month of May, Hyundai was offering exchange offers and discounts worth Rs 30,000. For the month of June, Hyundai has unofficially increased the discount on Grand i10 and Eon by almost double.Hyundai Grand i10AudiAudi has slashed prices of its models in India by up to Rs 10 lakh till June 30. The company sells a range of cars, ranging from A3 sedan to A8 premium sedan currently priced between Rs 30.5 lakh and Rs 1.15 crore.Audi A6According to dealer sources, the reduction in prices on Audi vehicles sold in India will range from Rs 50,000 to Rs 1.5 lakh on entry level A3 sedan to Rs 10 lakh on flagship A8 sedan.Audi A4Mercedes-BenzOn the other hand, Mercedes Benz announced slashing of prices of its vehicles produced in India by up to Rs 7 lakh to pass on benefits of new tax rate under GST due in July.Mercedes-Benz GLCMercedes Benz India locally produces nine models — CLA sedan, SUVs GLA, GLC, GLE and GLS, luxury sedans C-Class, E- Class, S -Class and Maybach S 500 — which are priced between Rs 32 lakh and Rs 1.87 crore (ex-showroom Delhi). The price reduction will range from Rs 1.4 lakh on the CLA sedan to Rs 7 lakh on Maybach S 500.FordFord India is offering discounts of up to Rs 30,000 on its compact SUV EcoSport, sedan Aspire and hatchback Figo.Ford EcoSportThe company is offering discount on EcoSport in the range of Rs 20,000 to Rs 30,000. The compact SUV is now priced between Rs 7.18 lakh and Rs 10.76 lakh (ex-showroom Delhi). On the other hand, Figo and Aspire are cheaper in the range of Rs 10,000 to Rs 25,000 depending upon the variant. While Figo is priced between Rs 4.75 lakh and Rs 7.73 lakh while Aspire compact sedan is tagged between Rs 5.44 lakh and Rs 8.28 lakh (all prices ex-showroom Delhi).JLRTata Motors-owned Jaguar Land Rover (JLR) has reduced prices of select models by up to Rs 10.9 lakh from immediate effect to pass on benefits of new tax rates under GST expected to be rolled out in July.2016 Jaguar XF faceliftThe benefits, which will vary from state to state and will be in the range of Rs 2 lakh to Rs 5.7 lakh on Jaguar XE sedan and Rs 4 lakh to Rs 10.9 lakh on Jaguar XJ. On Land Rover models — Discovery Sport and Range Rover Evoque, the benefits will vary from Rs 3.3 lakh to Rs 7.5 lakh. These models are currently priced between Rs 37.25 lakh and Rs 1.02 crore (ex-showroom Delhi).advertisementIsuzuIsuzu Motors India is offering discounts on the newly launched MU-X and V-Cross of up to Rs 1.5 lakh on ex showroom prices. While the new MU-X now comes with a reduced price tag of Rs 1.5 lakh, the V-Cross gets a discount of Rs 60,000.Isuzu MU-XWith this, the MU-X comes with a price tag of Rs 22.4 lakh and Rs 24.4 lakh for its 4×2 and 4×4 variant respectively. The V-Cross is now available for Rs 12.7 lakh from its original Rs 13.3 lakh price tag.Isuzu V-CrossALSO READ:JLR passes on GST related benefits to customersALSO READ:GST: Get ready to pay more for small cars, SUVs to get some reliefALSO READ:GST would drive hybrid vehicles out of the market, say Indian automakers
About the author: Chris Forbes is a certified Guerrilla Marketing coach and founder of MinistryMarketingCoach.com. He speaks and writes on the subjects of ministry marketing, faith-based nonprofit marketing, social marketing, and Guerrilla Marketing for nonprofits. Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with what Jay Conrad Levinson calls “You Marketing.”You marketing: is the kind of communication that centers on the organization. When I pick up your brochure as a prospect, I am learning about you. You are talking about you. You are telling your side of the story.Me Marketing: Most people are tuned into what matters to them. They tune in to the messages that speak to their needs from their perspective. If I pick up your brochure and it is talking about “me” I am far more interested. This approach, forces you to find the benefits and life-application of what you are offering to people.That reminds me of an illustration I read in the Outreach Church Communication’s Strategic Outreach Guide by Ed Stetzer and Eric Ramsey, imagine a restaurant that spoke only of their features in “you marketing”. They would talk about their staff, their great kitchen, their use of the latest cooking techniques. Who cares?Now, imagine that same restaurant with “me marketing.” They would talk about fresh ingredients, the options I have for what kind of food I want, the variety, the atmosphere of the restaurant for meetings and special occasions like my anniversary. They would make the price right for me, the food to my taste, the presentation pleasant to me.Now go back and look at your website or brochures. Do you tell about your mission, your great staff, your awards, your programs? Is it all about you-you, you, you? How can you change the copy to reflect more “me marketing?”
I will be on vacation (including a blogging vacation) through next Tuesday!
This is product placement, but it’s a well-intentioned plug: If you’re not already signed up for Network for Good’s weekly fundraising and marketing tips, I encourage you to do so here. Here’s a sample of the types of tips we feature from editor Rebecca Ruby: Why isn’t your website performing better? Where are all those online donors? Is this creating the urge to completely revamp your site? You may not have to start from scratch! Here is a way to give your website a five-minute facelift: Make your Donate button easier to find. Grab a friend or relative, sit them down in front of your website home page, and count how many seconds it takes them to find and click on your Donate button. If it takes them more than two seconds, you need to place your button in a far more prominent position. Make it central to the page. Make sure it is above the fold. Make it big. Make it colorful. Make it impossible to miss. Here’s an example of an easy-to-find Donate button. Frame the Donate button in a more compelling way. Now think about why someone should click on your Donate button. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? How is that tangible change relevant to them personally? Will it feel good to make the donation? Is clicking on the button fun, touching or compelling? Here’s an outstanding example of framing. Add a sense of immediacy. You want to inspire someone to give right now, but that can be hard to do if it’s not December or if there’s not an urgent crisis to address. Create a sense of urgency for donating by creating a campaign with a goal and deadline, matching grant, or appeal for specific items or programs that are highly tangible. Here’s an example of bringing a sense of urgency to an appeal by making it clear what the donation does (it buys a bed net) and tying it to a popular show. Recognize that getting clicks requires cultivation. While you want someone to donate right away, it’s important to remember that it takes time to cultivate donors. Be sure your website includes a way to capture the email addresses of visitors so that you can build a relationship with them and turn them into donors in the future. Think beyond a newsletter sign-up. Here’s a nice example of an innovative approach to capturing emails. Tweak your DonateNow page. (This is step is particularly easy if you have Network for Good’s service. Yes, NFG is my employer, so I’m biased!) Take a hard look at your donation form/page. If you are asking too many questions, potential donors may abandon the form. This page may also need some increased messaging and reinforcement of why and how donations are important. Remember: This page has the last copy a donor is going to read prior to actually giving you money–you don’t want to lose them in the home-stretch!
Get more tips here: “10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter” And check out Kivi’s weekly webinar schedule for real-world, affordable training on a variety of nonprofit marketing topics.© 2006-2008, EcoScribe Communications Presentation OutlineCrank Up Your Email Marketing: Six Steps for a Successful CampaignWhether your email campaign is about grassroots outreach, advocacy, or fundraising, the basic steps you need to take to pull it off are the same.Get an email newsletter service provider.This is a must-do. There are several affordable services for nonprofits, including Network for Good’s EmailNow powered by Emma. You shouldn’t use Outlook or your regular email account for many reasons, including the potential that you’ll be labeled as a spammer. Email newsletter service providers will also save you tons of time (and money too) and give you lots of extras, like sign-up forms and open/click-through reports.Get your current mailing list into shape.Do you know who is on your mailing list? Understanding the typical person on your list will help you develop great content that works for your supporters. Also consider ways to segment your list. For example, do you have two or three distinct audiences who really aren’t interested in the same types of articles and info from you? Carefully managing your list is the best way to avoid spam filters. Send what people want only to the people who really want it. Cull out bad, bouncing addresses and import email addresses you have collected offline with permission.Make it really easy for people to join your list and manage their own subscriptions.Put your sign-up form on your website in a very obvious place – ideally in your template so it appears on every page. Offer incentives to encourage people to sign-up (explain what goodies come in your newsletter, offer special downloads, etc.). Consider letting people segment themselves on the sign-up form by interest or how often they’d like to be emailed. Encourage people to change their email addresses themselves (if your system allows it) and respect all opt-outs. It’s better to lose a subscriber than to have that person tag you as a spammer.Create an editorial calendar a few months at a time.Think about what’s going on in the next few months, not only in your organization, but in your community and on the calendar (e.g., holidays, changing seasons). Pick a schedule that works for you and the people on your list based on past experience, such as monthly, twice a month, or weekly. If you aren’t sure where to start, try every two weeks and adjust from there. Plan out some topics, mixing good information with advocacy calls to action and fundraising appeals. Be prepared to adjust your topics based on what’s happening in the headlines (that shows you are timely and current, which are big bonuses in email marketing).Write and design your email messages – always with your readers in mind.Pay very close attention to your subject line – make it benefit-laden or intriguing for the reader.Talk directly and personally to your readers. Write articles that are timely, helpful, and interesting to them. Also makes sure readers understand how important they are to your success.If you aren’t comfortable with HTML, start with a template from your service provider. Design for the preview pane (those first few inches at the top of your message are vital), and use mostly text with a few good images. Remember to appeal to skimmers: use headlines, subheads and short chunks of text.Measure the results and track over time.How many people are opening the email? How about clicking on links and which ones? Who is following through on calls to action, like donating? How many people unsubscribed and which addresses bounced? Analyze your results and adjust accordingly in future emails.Read the full version of this article with additional tips here:http://www.nonprofitmarketingguide.com/resources/email_newsletters/emailsteps/ Kivi Leroux Miller is president of www.NonprofitMarketingGuide.com and hosts a real-world, affordable weekly webinar series for do-it-yourself nonprofit marketing staff. Scroll down below to download the transcript and slides.Does your email newsletter have what it takes to turn casual observers into gung-ho supporters, and supporters into generous donors? Do they check their inboxes fervently and religiously chomping at the bit in anticipation of your organization’s next email? Or, rather than cracking open their wallets in search of the ATM card, are your email subscribers “filing” your emails away in the “read later” folder?During this Nonprofit 911 call, Kivi Leroux Miller, president of EcoScribe Communications and Nonprofit Marketing Guide.com, will cover the basics of effective e-newsletters, including answers to those pesky questions about what to send and how often.In addition the basics, what next-step topics can you expect?Segmenting your listsUsing auto-responders (trigger emails) to get your supporters more deeply involved with your causeWriting calls-to-action that get your readers clicking
Hear what constitutes just enough planning for your marketing campaign. Thanks to my organization Network for Good, we’ve got a great free teleconference tomorrow (which you can later access online). The great Kristen Grimm of Spitfire (who happens to be spitfire herself) will be speaking on Great Campaigns in Nine Simple Steps: How to Succeed with “Just Enough” Planning. Tuesday, March 10 at 1 p.m. ETRegister here!Key takeaways:Campaign planning in 9 easy stepsIdeas for campaign goal-setting, staffing, timelines and messagingHow to measure success along the wayQ&A session to answer your campaign questions
The podcast I did with Lucy Bernholz is now online at the Columbus Foundation website. You can check it out here.
Download the participant handout, transcript and audio recording below Related Documents!While the economy is slowly recovering, are your fundraising appeals still in need of mouth-to-mouth resuscitation? You’ve tried creating a sense of urgency and alarm, but your message is falling on deaf ears. You’re not delivering the numbers you need to produce.Why have people stopped listening? Here’s a little secret: Donors don’t really give to a program or organization; they invest in the bigger story. In other words, donors give to issues where they feel a direct personal connection. Your work must mean something to them, or else their dollars go to a cause that does.That’s why supporters want more than clichés and platitudes about “doing good”. They need a story they can locate themselves into; and that usually requires moving beyond the classic adversity/victimization story.This archived presentation covers:Why the classic hero story creates unnecessary adversity for your cause and might be doing more harm than good in your fundraising appealsHow to break the cycle of guilting or shaming others into supporting you, and how to find a genuine attention-grabbing message that people can truly believe inWhere to look for the essential truths at the heart of your brand/mission that invites and unites, rather than drives away potential supportersAbout our speakerAs the President of Get Storied, Michael Margolis advises nonprofits, businesses, and entrepreneurs on how to get others to believe in their story. With a background in social enterprise and cultural anthropology, Michael helped launch two pioneering nonprofits before the age of 22. Michael has since worked with dozens of world-changing efforts and helped to revitalize and translate the bigger story for each of his clients. Believe Me: a Storytelling Manifesto for Change-Makers and Innovators, is a new book by Michael Margolis with fresh perspectives for anyone in the business of change. His short little manifesto introduces 15 storytelling axioms that will help you re-think how nonprofits must communicate their work, especially in this new adaptive age. Download a free excerpt at www.believemethebook.comMichael’s unique work and ideas have been featured in Fast Company, Brandweek, and Storytelling Magazine. Michael teaches Brand Storytelling at Schulich School of Business and delivers keynotes, story coaching, and learning programs around the globe. Michael believes its time for everyone to reclaim or reframe towards their bigger story. And eat more chocolate.
ShareEmailPrint To learn more, read: Posted on February 28, 2011June 20, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The Young Champions of Maternal Health have continued to contribute blogs on their progress implementing projects with Ashoka Fellows around the world. This month, the Young Champions share their insights into topics as diverse as striving toward sustainability and the continual pursuit of resources to continue innovating, the challenge (and excitement!) of implementing new maternal health programs in new geographic areas, some of the Young Champions’ goals for the new year and the remainder of their placements, and the importance of being part of the Young Champion community. All this and much more – including some exciting developments in more than one of our Young Champions’ own ideas, projects, and organizations! You can click through to their individual blog posts below. They will continue to blog about their experiences every month, and you can learn more about Ashoka, the Maternal Health Task Force at EngenderHealth, the individual Young Champions, and the program here. Enjoy!“Building on Uncertain Ground” by Anna Dion“Butterflies” by Carolina Damásio“Hello Mzungu, Bye Bye Mzungu” by Faatimaa Ahmadi“The Next Chapter” by Faisal Siraj“An Old Man, a Young Boy, Cricket and… Maternal Health” by Hellen Kotlolo“What is a Mother Worth?” by Julianne Parker“World of Contrasts” by María Laura Casalegno“New Year, New Beginning and New Challenges” by Martha Fikre Adenew“Waiting to Take Off” by Onikepe Oluwadamilola Owolabi“Only in Africa” by Peris Wakesho“Try and Fail, but Don’t Fail to Try” by Sara Al-Lamki“Trying to Keep My Feet on the Ground” by Seth Cochran“Snow… AYZH… EG… UI… More Snow…” by Zubaida BaiShare this: